Advances in Public Relations and Communication Management最新文献

Big Ideas in Public Relations Research and Practice 公共关系研究与实践中的大思想

Advances in Public Relations and Communication Management Pub Date : 2019-10-03 DOI: 10.1108/s2398-391420194

Finn Frandsen

引用次数: 3

Joy 快乐

Advances in Public Relations and Communication Management Pub Date : 2018-11-26 DOI: 10.1108/s2398-3914202105

Lauri Hafvenstein

引用次数: 0

Prelims 预备考试

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/s2398-391420180000003015

引用次数: 0

Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations 超越文化转向:公共关系中的文化话语的批判视角

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003009

A. Frame, Øyvind Ihlen

{"title":"Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations","authors":"A. Frame, Øyvind Ihlen","doi":"10.1108/S2398-391420180000003009","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003009","url":null,"abstract":"Abstract \u0000Purpose \u0000This chapter applies recent theoretical developments linked to the concept of culture to the field of public relations research and practice, notably through the prism of creativity as a vector of cultural change. \u0000 \u0000 \u0000Design/Methodology/Approach \u0000The chapter is theoretical in nature and draws on relevant scientific literature in the field of public relations research, but also the social sciences more generally, and illustrates the issues being discussed with reference to relevant public relations campaigns. \u0000 \u0000 \u0000Findings \u0000While the field of public relations has moved beyond simplistic models of cultural values and characteristics, it is argued that more complex visions of culture have been neglected. Specifically, drawing on structuration theory, culture can be seen as a ‘system-generating mechanism’ relying on creativity to uphold and renew cultural references and norms. In this perspective, public relations is both producing/reproducing culture and being produced by culture. It follows that the concept should be apprehended not as an ontological category but as a social construct, as the source of heuristic and discursive categorisations. \u0000 \u0000 \u0000Social Implications \u0000A call is issued for public relations to also question the ideological underpinnings of the production of symbols in which practitioners partake on a daily basis. \u0000 \u0000 \u0000Originality/Value \u0000While the chapter fits into an emerging body of work discussing the cultural dimension of public relations, the link with creativity and the use of structuration theory to conceptualise this link contribute to its originality.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116273574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Let Me Draw Your Attention to… : Exploring the Potentials of Visual Methods for Strategic Internal Communication Management 让我提请您注意……:探索可视化方法在战略内部沟通管理中的潜力

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003013

Melanie Malczok, Sabine Kirchhoff

引用次数: 0

The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities 信任和内在动机在提高众包社区参与和创造力中的作用

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003006

D. Cismaru, R. Ciochina

{"title":"The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities","authors":"D. Cismaru, R. Ciochina","doi":"10.1108/S2398-391420180000003006","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003006","url":null,"abstract":"Abstract \u0000Purpose \u0000The aim of this research was to identify the importance of trust as a determinant of participants’ behaviour and the weight of different motivational factors that enhance the amount and the quality of contribution. \u0000 \u0000 \u0000Methodology \u0000Quantitative research methods (online survey of 450 respondents and content analysis of 250 reviews) were applied on a Romanian crowdsourcing platform founded in 2008, with the mission to help potential tourists to take the most informed decision in their travel choices. \u0000 \u0000 \u0000Findings \u0000The data collected showed that the majority of the active members have a positive outlook over their experience within the community, admitting its trustworthy characteristics. The findings show that most of the top-rated members of the community were not motivated by material rewards such as money or prizes, but rather by socially related factors or by individual factors (positive feedback through comments or acquiring knowledge). \u0000 \u0000 \u0000Research Limitations \u0000The findings cannot be generalised to other crowdsourcing models, which are subject to different task designs, outcomes, local contexts and even functionalities. \u0000 \u0000 \u0000Practical Implications \u0000The results of this research can contribute to the design and implementation of customer-centred platforms, which might represent a way of development of organisational communication in the future. \u0000 \u0000 \u0000Originality \u0000The research posits that individuals’ experience within colloraborative crowdsourcing communities needs to be meaningful, as participants act based on a reciprocity norm, of giving something back to the community which is useful for fulfilling their own information-seeking purposes.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"10 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122534027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Co-creation of Knowledge for Innovation Requires Multi-Stakeholder Public Relations 共同创造知识促进创新需要多方利益相关者的公共关系

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003007

Harri Ruoslahti

{"title":"Co-creation of Knowledge for Innovation Requires Multi-Stakeholder Public Relations","authors":"Harri Ruoslahti","doi":"10.1108/S2398-391420180000003007","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003007","url":null,"abstract":"Abstract \u0000Co-creation of knowledge offers significant opportunities for innovation. This chapter seeks to gain understanding of the process of co-creation of knowledge for innovation and public relations in multi-stakeholder projects by exploring current insights in academic literature. The research questions look at how co-creation of knowledge for innovation has been investigated in the scholarly literature; the roles of end-users; and the modes and challenges of end-user participation and in collaboration relating to communication. \u0000 \u0000The method of this chapter is a structured literature review, following a series of rigorous steps: a search of databases, analysis of 33 articles found, summarising relevant content using a data extraction table and a data extraction continuum as analysis tools to show the range of projects discussed in the literature to create a comprehensive overview. \u0000 \u0000The findings indicate that multi-stakeholder networks can be structured for different aims. In the articles found different types of projects were investigated. Four categories of projects were found: (1) co-creation projects benefiting one company; (2) co-creation projects benefiting business-to-business value chain networks; (3) co-creation projects benefiting public entities; and (4) co-creation projects benefiting innovation network stakeholders. \u0000 \u0000Complexity is highest for multiple stakeholder co-creation projects benefiting innovation network stakeholders, where the roles between stakeholders are fluid and changing constantly. Solving common issues motivates the stakeholders to collaborate and build trust. Open innovation environments may facilitate communication and interaction. \u0000 \u0000Co-creation of knowledge requires intensive collaboration. Knowing the main challenges to address will help the functioning of co-creation collaboration networks and their public relations.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126718263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Communicative Leaders, Creative Followers? 沟通型领导者，创意型追随者?

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003004

Tiina Weman, Helena Kantanen

{"title":"Communicative Leaders, Creative Followers?","authors":"Tiina Weman, Helena Kantanen","doi":"10.1108/S2398-391420180000003004","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003004","url":null,"abstract":"Abstract \u0000This chapter examines different dimensions of leadership communication that promote creativity and innovativeness. It explores how leaders engage and inspire their subordinates on the one hand and how they motivate, challenge and encourage them on the other. The aim is to provide a multifaceted description of how leaders use communication to promote innovativeness in organisations. The chapter draws on the ‘wheel of leadership communication on innovations’ by Zerfass and Huck (2007). The wheel examines communication based on cognitive, affective, conative and social dimensions. The other key concepts of the study are transformational and communicative leadership. The approach is qualitative, and the data derive from interviews with leaders of small and medium-sized enterprises (SMEs). The findings suggest that to promote organisational innovativeness all four dimensions – cognitive, affective, conative and social – must be taken into account. Multidimensional skills are required of leaders who are expected to master different communicational roles and to act as enablers, engagers, motivators and supporters at the same time. This calls for emotional and social sensibility, flexibility and adaptability to different people and situations. Leadership communication is crucial for innovation management because creative thinking and commitment enable innovation. Therefore, in the business context, attention must be paid to how people are inspired, supported and motivated, as well as to open communication. The main limitations of the study are that it focuses only on SMEs and that it does not include the voices of personnel, which would have added value to the managerial perspectives.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114506714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Index 指数

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/s2398-391420180000003014

引用次数: 0

The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication 倾听在企业传播中的力量:企业倾听作为一种战略传播模式的理论基础

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003001

M. Borner, Ansgar Zerfass

{"title":"The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication","authors":"M. Borner, Ansgar Zerfass","doi":"10.1108/S2398-391420180000003001","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003001","url":null,"abstract":"Abstract \u0000This chapter attempts to broaden corporate communications and public relations research by introducing a theoretical foundation for the inbound (in contrast to the outbound) perspective of communication. The idea of organisational listening has recently been introduced by a small number of researchers. However, current concepts are mostly based on the relational paradigm of public relations. Listening is positively connoted in those concepts because it might help to foster mutual understanding, advance favourable relationships with stakeholders and support normative ideals of deliberation in democratic societies. This is not convincing from the point of view of communication managers who align their strategies and budgets to overarching organisational goals. The chapter aims to develop a new approach beyond the relational approach by linking corporate listening to corporate value. In a first step, current definitions and concepts of organisational listening are discussed in order to underline the need for a new approach. Secondly, the need for an inbound perspective of communication is explained by referring to Giddens’ structuration theory and its consequences for managing communications. Thirdly, corporate listening is conceptualised as a strategic mode of communication by referring to the overarching concept of strategic communication. Last but not least, the chapter elaborates on the value of listening for corporations and concludes with a broadened understanding of strategic communication.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"16 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127050581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8