Advances in Public Relations and Communication Management最新文献_第2页

Creativity in Public Relations: What Do Award-Winning Campaigns Tell Us? 公共关系中的创造力:获奖活动告诉我们什么?

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003011

Pınar Aslan, Tugce Ertem-Eray

引用次数: 1

Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations 合作创造力、领导力和公共关系:识别和解决研究局限

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003008

P. Willis, Elisenda Estanyol

引用次数: 0

Public Relations and the Power of Creativity 公共关系和创造力的力量

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/s2398-391420183

S. Bowman

引用次数: 4

2,000 Years of Visual Storytelling: Alternative Approaches for Visual Communication of Christian Churches in the Age of Social Media 2000年的视觉叙事:社交媒体时代基督教会视觉传达的替代方法

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003010

Ute Hilgers-Yilmaz, R. Spiller, Christof Breidenich

引用次数: 0

Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge? 教育中的公共关系与传播:创造力是知识的对立面吗?

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003005

Astrid Spatzier, Jessica Breu

{"title":"Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge?","authors":"Astrid Spatzier, Jessica Breu","doi":"10.1108/S2398-391420180000003005","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003005","url":null,"abstract":"Abstract \u0000Little is known about the connections between mediated knowledge and promoting creativity. Based on a quantitative survey among 1,102 graduates from University, University of Applied Science and Vocational Academy in Salzburg, Austria, this research sheds light on the influences of knowledge transfer on the development of creativity. Moreover, the chapter highlights types of mediated knowledge that foster creativity. \u0000 \u0000Along with Csikszentmihalyi and Wolfe (2000), creativity refers to ideas or products that are originally worked out and valued by society. Regarding that, two contrary theses exist. On the one hand, according to Hadamard (1954), it can be assumed that creative processes are not linked to background knowledge. On the other hand, along with Weisberg (1993), it can be noted that creative ideas or products are affected by mediated knowledge. Moreover, extraordinary creativity in a certain professional field presupposes not only qualifications and abilities, but rather particularly knowledge. Although qualifications for public relations (PR) practice and education are ongoing topics in literature and practice (e.g. Szyszka 1998; Merten & Schulte 2007; Spatzier 2016), little is known about the empirical linkage of knowledge and creativity. This chapter deals with the question of the connections between knowledge transfer and the development of creativity in the education for public relations, marketing, advertising and graphic design. \u0000 \u0000In summary, the findings indicate the types of knowledge that foster the development of creativity, in which basic knowledge matters, as well as the other types. Last but not least, it can be demonstrated that knowledge transfer at the university should be changed concerning the embedding of creativity.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130947413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders’ Interpersonal Communication Competence 培养创造性的跨学科:在道德领导和领导者的人际沟通能力之间建立桥梁

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003002

Anne Laajalahti

{"title":"Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders’ Interpersonal Communication Competence","authors":"Anne Laajalahti","doi":"10.1108/S2398-391420180000003002","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003002","url":null,"abstract":"Abstract \u0000Recently, ethical leadership has become a widely studied research topic. Simultaneously, many studies have begun to emphasise the role of interpersonal communication competence (ICC) in successful leadership. However, there has been little discussion on the links between ethical leadership and leaders’ ICC. To address this research gap, this study aims to compare and combine the research traditions of ethical leadership and leaders’ ICC. The study is based on two literature reviews examining (a) ethical leadership (substudy 1; N = 27) and (b) leaders’ ICC (substudy 2; N = 18). The research questions are as follows: (a) How are the requirements of leaders’ ICC noticed in the literature of ethical leadership? (substudy 1) (b) How are the requirements of ethical leadership noticed in the literature of leaders’ ICC? (substudy 2) The findings reveal that (a) studies in ethical leadership rarely pay attention to leaders’ ICC and (b) studies in leaders’ ICC do not often discuss ethical aspects of ICC, at least explicitly. While a larger sample would have been preferred, the study contributes to previous research by addressing a research gap between ethical leadership and leaders’ ICC and suggests integrating these research traditions to better understand the nature of ethics and ICC in leadership. By promoting novel interdisciplinary research perspectives, the study provides a foundation for further research and development of (a) a competence-based approach to ethical leadership and (b) an ethics-focused approach to competent leadership communication.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"156 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130659940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination 战略公共关系的机会-国际研究和创新项目传播的评估

Advances in Public Relations and Communication Management Pub Date : 2018-09-21 DOI: 10.1108/S2398-391420180000003012

Kristina Henriksson, Ruoslahti Harri, K. Hyttinen

{"title":"Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination","authors":"Kristina Henriksson, Ruoslahti Harri, K. Hyttinen","doi":"10.1108/S2398-391420180000003012","DOIUrl":"https://doi.org/10.1108/S2398-391420180000003012","url":null,"abstract":"Abstract \u0000European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals. \u0000 \u0000The model employs the co-creation methods based on the pedagogical model called Learning by Developing (Laurea, 2011). In addition to the pedagogical model, the proposed conceptualisation of co-creation for public relations and dissemination utilises a media evaluation framework, which is adapted from Vos and Schoemaker’s model (2004), combining elements of both balanced scorecard and quality management. \u0000 \u0000The findings demonstrate that commitment and active participation of end-user groups in the early stage of the project are needed for successful dissemination, which should be supported by each partner’s PR actions and networks. The dissemination process should start when the project begins, be ongoing, even extending to beyond the project. Dissemination is an expanding process, and it requires facilitation that supports PR and the engagement of key stakeholders. The European Commission can gain from modernised PR and dissemination activities, and from as many end users as possible adopting new innovations, which generate more business possibilities for the industry, and further research projects for the academia.","PeriodicalId":235161,"journal":{"name":"Advances in Public Relations and Communication Management","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129421762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4