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Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia 麦当劳在马来西亚和印度尼西亚的有效营销策略
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1167
Oh Zi Jian, A. Utama, W. Musa, Wafiq Bin Hasly, Ramizah Fatimah Binti Al-Rifae, Nur Syawaltul Aisyah Binti Mohamad Hussa, Nofel Andriawan
{"title":"Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia","authors":"Oh Zi Jian, A. Utama, W. Musa, Wafiq Bin Hasly, Ramizah Fatimah Binti Al-Rifae, Nur Syawaltul Aisyah Binti Mohamad Hussa, Nofel Andriawan","doi":"10.32535/ijabim.v6i2.1167","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1167","url":null,"abstract":"The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125080075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Work Motivation and Quality of Work Life: Its Impact on Organizational Citizenship Behavior of Regional Government Office Employees of North Minahasa Regency 工作动机与工作生活品质对北米那沙县地方政府职员组织公民行为的影响
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1169
B. I. Mundung
{"title":"Work Motivation and Quality of Work Life: Its Impact on Organizational Citizenship Behavior of Regional Government Office Employees of North Minahasa Regency","authors":"B. I. Mundung","doi":"10.32535/ijabim.v6i2.1169","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1169","url":null,"abstract":"The purpose of this study is to determine whether: (1) work motivation has an effect on OCB; (2) the quality of work life affects OCB; (3) work motivation have an effect on the quality of work life. This study used a quantitative approach with a survey method and multiple linear regression used for technique data analysis. The object of research is the local government office employees of North Minahasa Regency. The sample of employees is taken from the Regional Government Office of North Minahasa Regency, while the data collection used a questionnaire instrument. The result of the study showed that work motivation has a direct effect on OCB amount of 6.98%, the quality of work life has a direct effect on OCB amount of 5.95% and work motivation has a direct effect on the quality of work life amount of 2.43%. The results of this study confirmed that OCB can be improved through work motivation and quality of work life.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116830353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
How Job Stress Affect Job Satisfaction and Employee Performance in Four-Star Hotels 四星级酒店员工工作压力对工作满意度和绩效的影响
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1168
Ni Made Dwi Puspitawati, N. Atmaja
{"title":"How Job Stress Affect Job Satisfaction and Employee Performance in Four-Star Hotels","authors":"Ni Made Dwi Puspitawati, N. Atmaja","doi":"10.32535/ijabim.v6i2.1168","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1168","url":null,"abstract":"Four-Star Hotels in Bali continue to control the situation of the Covid-19 Pandemic by maintaining employee performance. Social Exchange Theory used to understand a person's behavior at work. A company leader who knows what employees want and can explain what will be obtained if the work results are in accordance with employee expectations will try to show maximum performance. The decline in employee performance indicates an increase in job stress and a decrease in employee job satisfaction. This study aims to determine the effect of job stress experienced by employee on job satisfaction and employee performance at Four-Star Hotels in Bali. The questionnaires were distributed to 130 employees from 10 Four-Star Hotels in Bali, only 117 questionnaires were returned (response rate 90%). The results showed that job stress has a negative effect on employee performance and, job satisfaction, while job satisfaction has no effect on employee performance. The research implies that job condition can cause stress depending on the employee's condition. The salaries they earn do not match the workload they, especially when working from home, and working time of other employees reduce their level of satisfaction at work. However, Covid-19 Pandemic conditions nowadays, employees feel that job satisfaction has no effect on their performance.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"285 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116234666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic 消费者行为研究:新冠肺炎疫情期间从传统购物到网络购物的转变
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1170
D. Aryani, Rajesh Kumar Nair, Dana Xing Yue Hoo, D. Hung, Deborah Hong Ru Lim, A. Dharaniya, P. R. Chandran, Wei Ping Chew, Amey Desai
{"title":"A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic","authors":"D. Aryani, Rajesh Kumar Nair, Dana Xing Yue Hoo, D. Hung, Deborah Hong Ru Lim, A. Dharaniya, P. R. Chandran, Wei Ping Chew, Amey Desai","doi":"10.32535/ijabim.v6i2.1170","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1170","url":null,"abstract":"This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127179026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
The Effect of Quality Care on Patient Loyalty Mediated with Patient Satisfaction and Moderated by Age and Gender (Study in Outpatients at a Private Hospital) 优质护理对患者忠诚的影响以患者满意度为中介，受年龄和性别的调节(以某民营医院门诊患者为研究对象)
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1026
Ricca Ricca, Ferdi Antonio
{"title":"The Effect of Quality Care on Patient Loyalty Mediated with Patient Satisfaction and Moderated by Age and Gender (Study in Outpatients at a Private Hospital)","authors":"Ricca Ricca, Ferdi Antonio","doi":"10.32535/ijabim.v6i2.1026","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1026","url":null,"abstract":"An increasingly competitive business climate and changes in patient behavior, fostering hospital managers to pay more attention in regard to factors that could affect patient loyalty. Quality care is well known as a major contributor to patient loyalty. The purpose of this study is to examine the effect of quality care on patient loyalty with patient satisfaction as the mediating variable, while age and gender as the moderators. This research model was tested empirically in outpatients at a private hospital. The results demonstrate that quality care has a significant positive effect on patient loyalty. Several managerial implications were found for hospital management to increase patient loyalty, especially considering the gender of the patient in providing services.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114155354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Effect of Transformational Leadership and Organizational Culture on Lecturer Performance Through Innovative Work Behavior at Catholic Universities in Surabaya 泗水天主教大学变革型领导与组织文化对讲师创新工作行为的影响
International Journal of Applied Business and International Management Pub Date : 2021-08-20 DOI: 10.32535/ijabim.v6i2.1106
Bernardus Aris Ferdinan, Tuty Lindawati
{"title":"The Effect of Transformational Leadership and Organizational Culture on Lecturer Performance Through Innovative Work Behavior at Catholic Universities in Surabaya","authors":"Bernardus Aris Ferdinan, Tuty Lindawati","doi":"10.32535/ijabim.v6i2.1106","DOIUrl":"https://doi.org/10.32535/ijabim.v6i2.1106","url":null,"abstract":"This paper aims to investigate the effect of transformational leadership and organizational culture on innovative behavior and work performance. The sample consisted of 204 lecturers from three catholic universities in Surabaya. The data were obtained from Google form and analyzed using Structural Equation Modeling (SEM) with LISREL program. The results of the study indicate that transformational leadership has a negative and significant effect on innovative work behavior, organizational culture has a positive and significant effect on innovative work behavior, innovative work behavior has a positive and significant effect on performance, transformational leadership has a negative and significant effect on performance, organizational culture has a positive effect and significant on performance, transformational leadership has a negative and insignificant effect on performance through innovative work behavior, and organizational culture has a positive and significant effect on performance through innovative work behavior. It suggests the university leaders apply appropriate leadership styles, maintain and enhance their organizational culture.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114351887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study 生活方式与万鸦老市洗衣服务消费者选择的实证研究
International Journal of Applied Business and International Management Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.977
J. N. Kaligis
{"title":"Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study","authors":"J. N. Kaligis","doi":"10.32535/ijabim.v5i3.977","DOIUrl":"https://doi.org/10.32535/ijabim.v5i3.977","url":null,"abstract":"Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual’s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumers’ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumer’s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132108758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Accounting from Chinese Entrepreneur Perspectives 中国企业家视角下的会计
International Journal of Applied Business and International Management Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.983
Ihsanul Windasari, P. Handayati, Cipto Wardoyo
{"title":"Accounting from Chinese Entrepreneur Perspectives","authors":"Ihsanul Windasari, P. Handayati, Cipto Wardoyo","doi":"10.32535/ijabim.v5i3.983","DOIUrl":"https://doi.org/10.32535/ijabim.v5i3.983","url":null,"abstract":"This research aims to describe the meaning of accounting on Chinese businessperson perspective. It was conducted at Chinese beekeeping in Malang Regency. Observations, interviews, and documentations were used as data collection technique on this study. This study is qualitative research with phenomenology approach focusing on thought, individual and society as the object of analysis. It was interesting to determine how Chinese entrepreneurs perceive accounting since many entrepreneurs believe Chinese entrepreneurs can be relied on. This study contended that Chinese entrepreneurs see accounting as (1) information; (2) calculation (decision based); and (3) accountability.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116327386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Role of Leadership and Leaders’ Behavioral Characteristic on Employees: A Study of Petronas Berhad 领导对员工的作用及领导行为特征:以马来西亚国家石油公司为例
International Journal of Applied Business and International Management Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.982
Muhammad Aiman Bin Mohd Farid, D. Kee, Muhammad Saifulhaq Bin Mohamad, Muhammad Sharizul Ukasha Bin Hameem, Ahmad Zulfahmi Bin Zulkafli
{"title":"The Role of Leadership and Leaders’ Behavioral Characteristic on Employees: A Study of Petronas Berhad","authors":"Muhammad Aiman Bin Mohd Farid, D. Kee, Muhammad Saifulhaq Bin Mohamad, Muhammad Sharizul Ukasha Bin Hameem, Ahmad Zulfahmi Bin Zulkafli","doi":"10.32535/ijabim.v5i3.982","DOIUrl":"https://doi.org/10.32535/ijabim.v5i3.982","url":null,"abstract":"Petronas Chemical Group is one of the largest and most popular companies in Southern Asia primarily involved in marketing, manufacturing, and selling diversified ranges of chemical products. The main purpose of this research paper is to determine the role of leaderships and leaders’ behavioral characteristic on employees of Petronas Chemical Group. This study focuses on types of leadership its leaders assert in the working environment to sustain the development of their employees’ performance. This study may strengthen the understanding of the role of leadership or leadership style that will chip in employee job performance.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128861878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic 通过环境可持续性创造更好的竞争优势:以松下为例
International Journal of Applied Business and International Management Pub Date : 2020-12-21 DOI: 10.32535/ijabim.v5i3.985
D. Kee, Tiveeya Sri Saravanan, Sharnitra Sridaran, Syazwina Syahrin, Tulasii Rajandran, Jiale Tian, Huayan Zhang
{"title":"Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic","authors":"D. Kee, Tiveeya Sri Saravanan, Sharnitra Sridaran, Syazwina Syahrin, Tulasii Rajandran, Jiale Tian, Huayan Zhang","doi":"10.32535/ijabim.v5i3.985","DOIUrl":"https://doi.org/10.32535/ijabim.v5i3.985","url":null,"abstract":"This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114919840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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