Jurnal Kepariwisataan最新文献

PENGARUH PERSEPSI TERHADAP KESIAPAN KERJA MELALUI KEPUASAN PRAKTEK KERJA LAPANGAN MAHASISWA PERGURUAN TINGGI VOKASI PARIWISATA 通过游离学院学生的实地工作实践的满足，感知对工作准备的影响

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.1019

Priyanto Priyanto, Setyo Widiarto, Roby Darmadi, Nur Rahayu

{"title":"PENGARUH PERSEPSI TERHADAP KESIAPAN KERJA MELALUI KEPUASAN PRAKTEK KERJA LAPANGAN MAHASISWA PERGURUAN TINGGI VOKASI PARIWISATA","authors":"Priyanto Priyanto, Setyo Widiarto, Roby Darmadi, Nur Rahayu","doi":"10.52352/jpar.v22i1.1019","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.1019","url":null,"abstract":"On the Job Training (OJT) as part of the tourism vocational education curriculum is more than just a requirement to meet the adequacy of student graduation credits, OJT is required to provide student experience and competence to work after graduation. This study aims to determine work readiness which is determined by the perception and satisfaction of student OJT . This is a quantitative research utilizing the Structural Equation Model (SEM) as an analysis method. Utilizing the Work Readiness Scale (WRS) to quantify the level of student work readiness, the research results revealed that student perceptions did not significantly affect student OJT satisfaction, student OJT perception and satisfaction had a positive and significant effect on work readiness, while an indirect relationship between student perceptions of work readiness through OJT satisfaction showed insignificant results. These results conclude that factors that affect job satisfaction during the implementation of OJT have a significant impact on student work readiness. In the end, tourism vocational universities are required to be able to manage OJT well as an effort to create graduates who have competence and are ready to work and are highly competitive in the business world.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114134315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

DAMPAK PENGELOLAAN KEUANGAN PADA KINERJA PELAKU WIRAUSAHA DI DESTINASI WISATA DANAU CIPONDOH 资金管理对CIPONDOH湖旅游胜地的创业者表现的影响

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.933

Heny Ratnanningtyas, A. Amrullah, Osman Ismeth Emier

{"title":"DAMPAK PENGELOLAAN KEUANGAN PADA KINERJA PELAKU WIRAUSAHA DI DESTINASI WISATA DANAU CIPONDOH","authors":"Heny Ratnanningtyas, A. Amrullah, Osman Ismeth Emier","doi":"10.52352/jpar.v22i1.933","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.933","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengelolaan keuangan terhadapkinerja pelaku wirausaha di destinasi wisata Danau Cipondoh. Jenis penelitian ini deskriptif kuantitatif dengan metode analisis regresi berganda. Teknik pengambilan sampel menggunakan teknik sampling jenuh karena jumlah populasi dan sampel sama yaitu berjumlah 63 pelaku wirausaha di Danau Cipondoh. Hasil penelitian menunjukkan bahwa secara parsial perencanaan keuangan, pencatatan keuangan, pemisahan keuangan pribadi dan keuangan usaha berpengaruh signifikan terhadapkinerja pelaku wirausaha. Penerapan perencanaan keuangan mampu menghemat biaya yang dapat meningkatkan laba usaha berdampak pada kinerja pelaku wirausaha. Pencatatan keuangan mampu memberikan informasi mengenai laporan keuangan sehingga dapat meningkatkan kinerja pelaku wirausaha. Selanjutnya Pemisahan keuangan pribadi dan keuangan usaha membuat modal usaha tidak berkurang sehingga dapat meningkatkan kinerja pelaku wirausaha. Diharapkan pelaku wirausaha di destinasi wisata Danau Cipondoh: (1) Selalu menerapkan perencanaan keuangan agar memperkecil biaya dan meningkatkan keuntungan; (2) Selalu melakukan pencatatan keuangan, agar dapat diketahui usaha yang dijalankan mengalami peningkatan atau penurunan; (3) Selalu melakukan pemisahkan keuangan usaha dengan keuangan pribadi, agar dapat mengetahui secara pasti total pendapatan dan laba bersih.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126240206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Rekomendasi Pengelolaan Sampah Pada Ekowisata Mangrove Wonorejo Surabaya 垃圾管理建议生态旅游Mangrove Wonorejo泗水

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.955

Rachmadiarazaq Rachmadiarazaq, S. Khadijah, Al Furqan

{"title":"Rekomendasi Pengelolaan Sampah Pada Ekowisata Mangrove Wonorejo Surabaya","authors":"Rachmadiarazaq Rachmadiarazaq, S. Khadijah, Al Furqan","doi":"10.52352/jpar.v22i1.955","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.955","url":null,"abstract":"Ekowisata Mangrove Wonorejo Surabaya merupakan suatu destinasi wisata berbasis hutan mangrove atau hutan bakau yang ada di pesisir pantai timur Kota Surabaya. Pada akhir pekan, Ekowisata Mangrove Wonorejo Surabaya dapat mendatangkan 300 hingga 350 pengunjung, aktivitas wisata yang dilakukan oleh pengunjung akan memberikan dampak positif maupun negatif terkait lingkungan, ekonomi, dan sosial. Meninjau dari konsep pariwisata berkelanjutan, pengelolaan sampah dan limbah yang baik merupakan suatu aspek yang penting yang harus diperhatikan untuk keberlangsungan destinasi. Penelitian ini bertujuan untuk mengidentifikasi dan memberikan rekomendasi terhadap pengelolaan sampah yang sudah dilakukan pada Ekowisata Mangrove Wonorejo Surabaya melalui metode analisis deskriptif kualitatif berdasarkan model pengelolaan sampah pada destinasi wisata. Secara pengelolaan sampah, Ekowisata Mangrove Wonorejo Surabaya sudah memiliki sebuah sistem yang sudah berjalan dalam mengelola sampah, baik sampah-sampah organik maupun anorganik. Namun, Ekowisata Mangrove Wonorejo Surabaya masih harus menyediakan dan meningkatkan sarana dan infrastruktur, baik untuk pengelolaan sampah organik maupun anorganik.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132702322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE IMPACT OF ACCOUNTABILITY AND TRANSPARENCY ON FINANCIAL MANAGEMENT IN TOURISM VILLAGES: PARTICIPATION AS A MEDIATOR 问责制和透明度对旅游村财务管理的影响:参与作为中介

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.988

Ni Made Sri Rukmiyati, Ni Ketut Mareni, I. W. Tuwi

{"title":"THE IMPACT OF ACCOUNTABILITY AND TRANSPARENCY ON FINANCIAL MANAGEMENT IN TOURISM VILLAGES: PARTICIPATION AS A MEDIATOR","authors":"Ni Made Sri Rukmiyati, Ni Ketut Mareni, I. W. Tuwi","doi":"10.52352/jpar.v22i1.988","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.988","url":null,"abstract":"Support from the community and village authorities is necessary for the development of a tourist village. The availability of funds to support the development of facilities and infrastructure is a crucial aspect in developing a tourist village. For this reason, the effectiveness of financial management in tourism villages is beneficial. Accountability, transparency, and community involvement are some of the characteristics that affect how well villages manage their finances. This research aims to investigate the direct and indirect effects of accountability and transparency on village financial management through community participation as a mediating variable. Stewardship theory, which portrays a circumstance where management is not driven by individual goals but is more focused on their major results in order to develop the organization, offers as the theoretical foundation for this research. In this study, the partial least squares (PLS) data analysis method with structural equation modeling (SEM) was utilized to test the hypothesis. Whereas to test the mediating variable, we will use the testing method of the Sobel test, namely testing the path coefficient of indirect influence. The seven hypotheses offered were significant, according to the findings of hypothesis testing using partial least squares (PLS). These findings demonstrate that involvement can moderate the connection between accountability and transparency in financial management. Following the study's findings, participation, accountability, and transparency all have an impact on how effectively finances are managed. So that these three things can be a concern for the village government, It is hoped that further research will enable the development and addition of other independent variables that will influence the effectiveness of financial management variables.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"1787 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127455369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP ORGANIZATIOAL CITIZENSHIP BEHAVIOR DI PLATARAN UBUD HOTEL & SPA

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.897

Ni Luh Ketut Sri Sulistyawati, I. A. S. M. Dewi, I. H. Sihombing

{"title":"PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP ORGANIZATIOAL CITIZENSHIP BEHAVIOR DI PLATARAN UBUD HOTEL & SPA","authors":"Ni Luh Ketut Sri Sulistyawati, I. A. S. M. Dewi, I. H. Sihombing","doi":"10.52352/jpar.v22i1.897","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.897","url":null,"abstract":"Organizational Citizenship Behavior (OCB) is a behavior which is not tied to any reward system, but can help the organization function effectively and efficiently. OCB can be improved with an emotional approach through Perceived Organizational Support and increase work motivation through Transformational Leadership. This study aims to determine the effect of Perceived Organizational Support and Transformational Leadership on Organizational Citizenship Behavior at Plataran Ubud Hotel & Spa. The sample used was 70 people, taken based on saturated sampling technique. The data analysis technique used is multiple linear analysis, while hypothesis testing uses t test and F test. The results show that, 1) Perceived Organizational Support has a positive and significant effect on OCB; 2) Transformational Leadership Style has a positive and significant effect on OCB; 3) Perceived Organizational Support and Transformational Leadership Style simultaneously influence OCB. The test results of the coefficient of determination show that the influence of Perceived Organizational Support and transformational leadership style on OCB is 55.1%. The implication of the results of this study is that to increase employee OCB, companies must increase perceived organizational support and adjust the leadership style that is applied.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131010680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect Brand Awareness, Brand Association, and Perceived Quality on Brand Loyalty Through Guest Satisfaction as Mediation Variable at Hotel Le Grande Bali 以客人满意为中介变量，品牌意识、品牌联想和感知质量对品牌忠诚的影响

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.985

Gede Adi Sistha Winata, I. K. S. Diarta, Ni Putu Ratna Sari

{"title":"Effect Brand Awareness, Brand Association, and Perceived Quality on Brand Loyalty Through Guest Satisfaction as Mediation Variable at Hotel Le Grande Bali","authors":"Gede Adi Sistha Winata, I. K. S. Diarta, Ni Putu Ratna Sari","doi":"10.52352/jpar.v22i1.985","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.985","url":null,"abstract":"Persaingan industri perhotelan pada sektor pariwista di Bali menjadi semakin kompetitif. Persaingan yang kompetitif membuat hotel di Bali menggunakan strategi yang tidak sehat dalam mencapai target penjualan kamar. Persaingan kompetitif ini timbul akibat tidak tercapainya kondisi ekuilibrium, dimana jumlah kamar yang tersedia dengan jumlah wisatawan dan tamu hotel tidak seimbang terlebih pada situasi pandemi Covid-19. Akibat kondisi oversupply kamar hotel, Hotel Le Grande sebagai hotel dengan klasifikasi bintang 5 mengalami penurunan jumlah repeater guest dan menerapkan strategi price war untuk mencapai target penjualan kamar. Penerapan strategi price war dan penurunan repeater gueast kosekuensi dari nilai brand loyalty yang rendah. Model hubungan pada penelitian ini pengaruh brand awareness, brand association dan perceived quality terhadap brand loyalty. Mediasi kepuasan tamu (guest satisfaction) dilibatkan sebagai jawaban dalam hubungan antara variabel laten eksogen dan endogen yang tidak konsistensi dari penelitian terdahulu. \u0000Penelitian ini menggunakan pendekatan kuantitatif untuk menguji hubungan antar variabel. Analisis yang digunakan adalah kuantitatif berdasarkan analisis multivariat menggunakan model persamaan struktural atau SEM (Structural Equation Modeling) berbasis Partial Least Square (PLS). Teknik sampling yang digunakan menggukanan non-probability sampling pada accidental sampling dengan jumlah 100 sampel. Hasil dari penelitian ini menunjukan hubungan langsung antara brand awareness, brand association, dan perceived quality berpengaruh secara signifikan dan positif terhadap brand loyalty. Hubungan tidak langsung melalui kepuasan tamu (guest satisfaction) sebagai variabel mediasi, hanya mampu menjadi partial mediation pada pengaruh brand association dan perceived quality secara positif terhadap brand loyalty.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114450893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI UBUD PADA MASA NEW NORMAL (STUDI KASUS HOTEL THE SHALA UBUD) 《新常态》(沙拉乌布酒店案例研究)的营销策略

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.877

I. A. Pramesti, Ni ketut Iswarini, Ida Ayu Ratih Purnama Adi

{"title":"STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI UBUD PADA MASA NEW NORMAL (STUDI KASUS HOTEL THE SHALA UBUD)","authors":"I. A. Pramesti, Ni ketut Iswarini, Ida Ayu Ratih Purnama Adi","doi":"10.52352/jpar.v22i1.877","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.877","url":null,"abstract":"The purpose of the study was to find out marketing strategies to increase room occupancy in Ubud during the new normal period. Based on the data analysis that has been carried out, the results of the marketing strategy have not been optimally implemented by The Shala Bali, because there are several indicators of the 7P marketing mix that have not been implemented optimally, namely product quality indicators where there are several room facilities that are still problematic, brand indicators that are not well known, indicators transportation, namely the lack of lighting at night, the villa distribution channel has not collaborated with offline travel agents, the personal selling indicators owned by the villa are less diverse, and the direct marketing and public relations indicators are not implemented. The people villa element does not yet have a Sales & Marketing department and elements of physical evidence The Shala Bali does not have adequate lighting at night and lacks ample parking space. However, there has been a good implementation of marketing strategies at The Shala Bali, namely indicators of product variety, product design, room size, service, good price list indicators, clear payment periods and requirements, indicators of locations close to tourist destinations in Ubud. and the process elements are good and CHSE certified.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117044818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

INTENSITAS TERPAAN INFORMASI REGULASI PEMERINTAH TENTANG PERUBAHAN DURASI KARANTINA DI INDONESIA PADA MEDIA ELEKTRONIK TERHADAP MINAT BERWISATA KAUM MILLENIAL KE LUAR NEGERI 有关印尼电子媒体隔离持续时间变化的政府监管信息与千禧年国际旅游兴趣的强烈分歧

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.848

Luh Eka Susanti, I. W. Suadnyana

{"title":"INTENSITAS TERPAAN INFORMASI REGULASI PEMERINTAH TENTANG PERUBAHAN DURASI KARANTINA DI INDONESIA PADA MEDIA ELEKTRONIK TERHADAP MINAT BERWISATA KAUM MILLENIAL KE LUAR NEGERI","authors":"Luh Eka Susanti, I. W. Suadnyana","doi":"10.52352/jpar.v22i1.848","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.848","url":null,"abstract":"As long as Indonesia was exposed with Covid-19 pandemic, government regulations regarding quarantine changes had adjusted several times. The frequency in which the information is published or reported in electronic media has an influence on the interest of millennials to visit abroad. This study aims to identify the effect of the intensity of exposure to government regulatory information regarding quarantine changes, especially in electronic media, on millennial travel interest abroad. The method used is a questionnaire distributed to 38 people (millennials) with purposive sampling technique. Data analysis using SEM (Structural Equation Modeling) in which the type used is Smart PLS. The relationship between exposure to government regulatory information on changes in quarantine duration (X) and millennial travel interest abroad (Y) is significant with a T-Statistic of 8,214 (> 1.96). The original sample estimate value is positive, which is 0.653 which indicates that the direction of the relationship between exposure to government regulatory information on changes in quarantine duration (X) millennial travel interest abroad (Y) is positive. In other words, there is a positive impact between exposure to information on changes in quarantine and millennials’ interest in traveling abroad.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130446114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FEASIBILITY AND SUITABILITY ANALYSIS OF CANDIREJO AND LOPAIT VILLAGES TO BECOME AGROTOURISM VILLAGES 坎迪雷霍村和洛派特村成为农业旅游村的可行性与适宜性分析

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v21i2.827

Yosua Aprianto Kasim, A. J. Sutrisno

{"title":"FEASIBILITY AND SUITABILITY ANALYSIS OF CANDIREJO AND LOPAIT VILLAGES TO BECOME AGROTOURISM VILLAGES","authors":"Yosua Aprianto Kasim, A. J. Sutrisno","doi":"10.52352/jpar.v21i2.827","DOIUrl":"https://doi.org/10.52352/jpar.v21i2.827","url":null,"abstract":"Tuntang District is located in Semarang Regency, Central Java Province. This district has an aquatic landscape, namely Rawa Pening Lake. Rawa Pening Lake has attractive natural tourism potential because of its very beautiful natural scenery and Rawa Pening Lake is sorrounded by mountains. In addition, the lake area is also used as a place for fish cultivation because the outskirts have fish cages, and are also used for irrigation of rice fields. However, this potential has not been developed properly. So the purpose of this research is to analyze the suitability and feasibility of Candirejo Village and Lopait Village to become agro-tourism villages. The research method used is to identify land use using a classification method based on the condition of satellite imagery, Analyzing the social conditions (perceptions) of the community, where the sample was selected using the stratified random sampling method, Analyzing the visual conditions (landscape aesthetics) using the Scenic Beauty Estimation (SBE) method, and Assessing the feasibility and suitability of each village based on the results of the previous three stages. The results of the study can be seen in the table of the total value of all the variables in the 2 agro-tourism villages. In conclusion, Candirejo Village and Lopait Village have the potential to be used as agro-tourism villages, but Lopait Village still needs to be improved in several variables.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122881451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EVALUASI EFEKTIVITAS MEDIA KOMUNIKASI PEMASARAN DENGAN MODEL ICTRT FOR MOBILE STUDI KASUS: MARKETPLACE GODEVI 与ICTRT移动案例研究模式:MARKETPLACE GODEVI的市场传播效率评估

Jurnal Kepariwisataan Pub Date : 2023-03-27 DOI: 10.52352/jpar.v22i1.951

Ni Made Suksma Sanjiwani, I. W. Suartawan, Bernadus Bernando Bria

{"title":"EVALUASI EFEKTIVITAS MEDIA KOMUNIKASI PEMASARAN DENGAN MODEL ICTRT FOR MOBILE STUDI KASUS: MARKETPLACE GODEVI","authors":"Ni Made Suksma Sanjiwani, I. W. Suartawan, Bernadus Bernando Bria","doi":"10.52352/jpar.v22i1.951","DOIUrl":"https://doi.org/10.52352/jpar.v22i1.951","url":null,"abstract":"Sejak diberlakukannya Kebijakan PSBB (Pembatasan Sosial Bersakala Besar) telah berdampak krusial bagi desa wisata.Sebagian besar desa wisata di Bali hanya mampu mendatangkan kurang dari 100 wisatawan per tahun. Salah satu media komunikasi pemasaran digital yang memberikan kontribusi nyata bagi desa wisata di Bali yakni Marketplace Godevi. Tujuan studi ini dapat mengevaluasi efektivitas website Godevi sehingga mampu menghasilkan rekomendasi dalam meningkatkan traffic engagement wisatawan. Sejauh ini belum ditemukan evaluasi efektivitas website bagi marketplace desa wisata dengan Model ICTRT for mobile. Pendekatan kualitatif dengan metode penilaian efektivitas model ICTRT diaplikasikan dalam studi ini. Sebanyak 97 kuesioner berhasil disebar kepada wisatawan dengan purposive random sampling. Secara purposive dipilih expertuntuk diwawancara secara mendalam. Sebanyak 5 variabel dengan 51 instrumen menggunakan Model ICTRT for mobile dianalisis dengan pengukuran efektivitas website. Hasil studi ini menunjukkan website Godevi memiliki tingkat efektivitas yang tergolong tinggi. Temuan menarik dalam studi ini, website Godevi memiliki keunggulan dari sisi dimensi komunikasi terkait branding destinasi. Studi ini berhasil mengkonfirmasi studi terdahulu yang menemukan dimensi hubungan dan transaksi sebagai dimensi dengan tingkat efektivitas terendah. Pengelola website desa wisata khususnya Godevi direkomendasikan untuk dapat mengoptimalkan fitur – fitur hubungan (relationship) dan mereduksi hambatan dalam proses transaksi.","PeriodicalId":226438,"journal":{"name":"Jurnal Kepariwisataan","volume":"12 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113937257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0