{"title":"Research on Influencing Factors of Consumer Satisfaction Based on Online Comments—Taking Hema Fresh as an Example","authors":"逸馨 陈","doi":"10.12677/ecl.2022.113003","DOIUrl":"https://doi.org/10.12677/ecl.2022.113003","url":null,"abstract":"This paper constructs the influence factors structural equation model of Hema Fresh consumer satisfaction based on the theory of consumer perceived value and big data analysis method through","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133268743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis on Profit Model of Live Broadcast E-Commerce Platform","authors":"娜娜 张","doi":"10.12677/ecl.2022.114006","DOIUrl":"https://doi.org/10.12677/ecl.2022.114006","url":null,"abstract":"In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"167 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134077175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Development Strategy of Cross-Border E-Commerce in China’s Aquaculture Industry under the Background of “Double Circulation”","authors":"艳丽 张","doi":"10.12677/ecl.2023.123008","DOIUrl":"https://doi.org/10.12677/ecl.2023.123008","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132742362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis on the Experience of Cross-Border E-Commerce Enterprises Going Overseas—Taking Sea Group as an Example","authors":"榜琪 胡","doi":"10.12677/ecl.2022.113005","DOIUrl":"https://doi.org/10.12677/ecl.2022.113005","url":null,"abstract":"This article analyzes the development process of Sea Group’s games, e-commerce, digital finance, * 通讯作者。","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"519 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123124066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Product Image Perception of Domestic Smartphones Based on Grounded Theory","authors":"楠 曾","doi":"10.12677/ecl.2023.122005","DOIUrl":"https://doi.org/10.12677/ecl.2023.122005","url":null,"abstract":"With the rapid development of China’s mobile Internet, domestic smartphones are increasingly favored by China’s people, and their market share and influence continue to rise. Product image perception with clear consumer psychology is conducive to forming effective production and sales strategies. This study took four domestic smartphones, including Huawei, Xiaomi, vivo, and OPPO, as objects, used Python to crawl the online reviews of Jingdong Mall (https://www.jd.com/), and analyzed the product image perception of domestic smartphones based on grounded theory and semantic network analysis method. This study found that: 1) Appearance perception, performance perception, function perception, service perception, and price perception were the main categories of product image perception. There was a three-layer network structure of “core-sub-core-edge” among the categories, in which appearance and performance perception formed the core. 2) A product image perception model of “dual-core, two supplements, and one addition” that affects consumers’ potential purchase decisions was constructed to form a storyline. Among them, “dual-core” refers to appearance perception and performance perception, “two supplements” refers to function perception and price perception, and “one addition” refers to service perception. The research can provide references for brand owners to adjust product production and marketing strategies and enhance market competitiveness.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127664289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Development of Rural E-Commerce in Anhui Province under the Background of Rural Revitalization","authors":"玮同 檀","doi":"10.12677/ecl.2023.123007","DOIUrl":"https://doi.org/10.12677/ecl.2023.123007","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121467932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influencing Factors of User AdoptionIntention under Different Recommendation Timing—From the Perspective of Perceived Value","authors":"淇 王","doi":"10.12677/ecl.2023.121001","DOIUrl":"https://doi.org/10.12677/ecl.2023.121001","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125747237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study and Implementation of Lost and Found Platform in the Same City","authors":"城霞 刘","doi":"10.12677/ecl.2021.103005","DOIUrl":"https://doi.org/10.12677/ecl.2021.103005","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132314329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Segmentation of Fitness and Leisure Industry Based on RFMD Model and Cluster Analysis","authors":"燕萍 陈","doi":"10.12677/ecl.2021.102004","DOIUrl":"https://doi.org/10.12677/ecl.2021.102004","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126432347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis on the Status and Development Countermeasure of China’s Agricultural Crowdfunding Platform","authors":"含 高","doi":"10.12677/ecl.2020.93009","DOIUrl":"https://doi.org/10.12677/ecl.2020.93009","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116358210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}