E-Commerce Letters最新文献

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Research on Influencing Factors of Consumer Satisfaction Based on Online Comments—Taking Hema Fresh as an Example 基于网络评论的消费者满意度影响因素研究——以盒马鲜生为例
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2022.113003
逸馨 陈
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引用次数: 0
Analysis on Profit Model of Live Broadcast E-Commerce Platform 直播电商平台盈利模式分析
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2022.114006
娜娜 张
{"title":"Analysis on Profit Model of Live Broadcast E-Commerce Platform","authors":"娜娜 张","doi":"10.12677/ecl.2022.114006","DOIUrl":"https://doi.org/10.12677/ecl.2022.114006","url":null,"abstract":"In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"167 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134077175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Development Strategy of Cross-Border E-Commerce in China’s Aquaculture Industry under the Background of “Double Circulation” “双流通”背景下中国水产养殖业跨境电商发展策略
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2023.123008
艳丽 张
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引用次数: 0
Analysis on the Experience of Cross-Border E-Commerce Enterprises Going Overseas—Taking Sea Group as an Example 跨境电子商务企业走出去的经验分析——以中海集团为例
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2022.113005
榜琪 胡
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引用次数: 0
Research on Product Image Perception of Domestic Smartphones Based on Grounded Theory 基于扎根理论的国产智能手机产品形象感知研究
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2023.122005
楠 曾
{"title":"Research on Product Image Perception of Domestic Smartphones Based on Grounded Theory","authors":"楠 曾","doi":"10.12677/ecl.2023.122005","DOIUrl":"https://doi.org/10.12677/ecl.2023.122005","url":null,"abstract":"With the rapid development of China’s mobile Internet, domestic smartphones are increasingly favored by China’s people, and their market share and influence continue to rise. Product image perception with clear consumer psychology is conducive to forming effective production and sales strategies. This study took four domestic smartphones, including Huawei, Xiaomi, vivo, and OPPO, as objects, used Python to crawl the online reviews of Jingdong Mall (https://www.jd.com/), and analyzed the product image perception of domestic smartphones based on grounded theory and semantic network analysis method. This study found that: 1) Appearance perception, performance perception, function perception, service perception, and price perception were the main categories of product image perception. There was a three-layer network structure of “core-sub-core-edge” among the categories, in which appearance and performance perception formed the core. 2) A product image perception model of “dual-core, two supplements, and one addition” that affects consumers’ potential purchase decisions was constructed to form a storyline. Among them, “dual-core” refers to appearance perception and performance perception, “two supplements” refers to function perception and price perception, and “one addition” refers to service perception. The research can provide references for brand owners to adjust product production and marketing strategies and enhance market competitiveness.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127664289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Development of Rural E-Commerce in Anhui Province under the Background of Rural Revitalization 乡村振兴背景下安徽省农村电子商务发展研究
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2023.123007
玮同 檀
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引用次数: 0
Influencing Factors of User AdoptionIntention under Different Recommendation Timing—From the Perspective of Perceived Value 不同推荐时间下用户采纳意愿的影响因素——基于感知价值的视角
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2023.121001
淇 王
{"title":"Influencing Factors of User AdoptionIntention under Different Recommendation Timing—From the Perspective of Perceived Value","authors":"淇 王","doi":"10.12677/ecl.2023.121001","DOIUrl":"https://doi.org/10.12677/ecl.2023.121001","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125747237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study and Implementation of Lost and Found Platform in the Same City 同城失物招领平台的研究与实现
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2021.103005
城霞 刘
{"title":"Study and Implementation of Lost and Found Platform in the Same City","authors":"城霞 刘","doi":"10.12677/ecl.2021.103005","DOIUrl":"https://doi.org/10.12677/ecl.2021.103005","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132314329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Segmentation of Fitness and Leisure Industry Based on RFMD Model and Cluster Analysis 基于RFMD模型和聚类分析的健身休闲行业客户细分
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2021.102004
燕萍 陈
{"title":"Customer Segmentation of Fitness and Leisure Industry Based on RFMD Model and Cluster Analysis","authors":"燕萍 陈","doi":"10.12677/ecl.2021.102004","DOIUrl":"https://doi.org/10.12677/ecl.2021.102004","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126432347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis on the Status and Development Countermeasure of China’s Agricultural Crowdfunding Platform 中国农业众筹平台现状及发展对策分析
E-Commerce Letters Pub Date : 1900-01-01 DOI: 10.12677/ecl.2020.93009
含 高
{"title":"Analysis on the Status and Development Countermeasure of China’s Agricultural Crowdfunding Platform","authors":"含 高","doi":"10.12677/ecl.2020.93009","DOIUrl":"https://doi.org/10.12677/ecl.2020.93009","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116358210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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