Analysis on Profit Model of Live Broadcast E-Commerce Platform

Abstract

In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.