{"title":"Study on Oriental Selection Based on Live-Commerce Industry Chain","authors":"娜娜 张","doi":"10.12677/ecl.2022.114008","DOIUrl":"https://doi.org/10.12677/ecl.2022.114008","url":null,"abstract":"Oriental Selection is the live broadcast account of New Oriental in Douyin. With the bursting of Oriental Selection, the new model of live-streaming, live commerce based on knowledge, came into being. The injection of culture will undoubtedly further enhance the vitality of the live broadcast industry. As a new type of business model, the live commerce has played an active role in order to increase employment, expand domestic demand, and promote the development of the digital economy. The live e-commerce industry chain has begun to take shape, and the overall effect of the entire industrial chain has gradually become highlighted. From the perspective of the live-commerce industry chain, this article takes Oriental Selection as an example, analyzes the","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129767092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Self and Group Based Recommendation Explanation on Users’ Purchase Intention","authors":"柳叶 张","doi":"10.12677/ecl.2023.121002","DOIUrl":"https://doi.org/10.12677/ecl.2023.121002","url":null,"abstract":"This paper is to reveal the law of perceived trust and purchase intention of users affected by recommendation interpretation in personalized recommendation system. According to the different","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133650753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Improved Collaborative Filtering Recommendation Model and Method Based on Social Trust","authors":"应良 吴","doi":"10.12677/ecl.2018.82008","DOIUrl":"https://doi.org/10.12677/ecl.2018.82008","url":null,"abstract":"Trust relationship in the social business environment has a profound impact on consumers' purchase behavior and decision-making, and has become an important factor to support the development of online business activities. Collaborative filtering recommendation algorithm based on user history evaluation data usually faces the problem of data sparseness; that is, the sparse rating data leads to the decline of recommendation quality. In order to solve this problem, the combination of auxiliary data has become an inevitable trend. Therefore, with the development of social media, trust-based social recommendation algorithm has been proved to be an effective solution. However, most of the current algorithms directly use the binary trust relationship of the social network to improve the recommendation quality, without considering the difference in the trust strength of the user for each friend. In order to improve the accuracy of social recommendation algorithm, this paper calculates personal reliability and mutual identify reliability based on social data, and quantifies the social attention matrix based on mutual identify reliability and alleviates the data sparsity problem based on the idea of score matrix pre-filling. The experiment and analysis results based on the real data set of public comments show that the new collaborative filtering recommendation model and algorithm proposed in this paper further improve the recommendation accuracy.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131206784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Individuation of We Media Information Service Based on AARRR Model","authors":"忆南 张","doi":"10.12677/ecl.2022.112002","DOIUrl":"https://doi.org/10.12677/ecl.2022.112002","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131466639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Selecting Enterprise Digital Business Model Based on Case-Based Decision Theory","authors":"凯宁 刘","doi":"10.12677/ecl.2023.122006","DOIUrl":"https://doi.org/10.12677/ecl.2023.122006","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123241412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Talents Introduction and Cultivation Strategy for Promoting Cross-Border E-Commerce Development of Zhejiang Industrial Cluster","authors":"胡 雷芳","doi":"10.12677/ecl.2019.84015","DOIUrl":"https://doi.org/10.12677/ecl.2019.84015","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123386611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Development Status and Analysis of Digital and Software Service Ecosystem in Dalian","authors":"光磊 郑","doi":"10.12677/ecl.2022.111001","DOIUrl":"https://doi.org/10.12677/ecl.2022.111001","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122953316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention","authors":"贝雯 王","doi":"10.12677/ecl.2023.121004","DOIUrl":"https://doi.org/10.12677/ecl.2023.121004","url":null,"abstract":"With the continuous improvement of the social and economic level","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128449205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Research Summary of Collaborative Filtering Recommendation Algorithm Based on E-Commerce","authors":"立群 俞","doi":"10.12677/ecl.2019.81001","DOIUrl":"https://doi.org/10.12677/ecl.2019.81001","url":null,"abstract":"","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132328814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Influencing Factors of Consumer Behavior in Online Medicine Consumption","authors":"华蔓 徐","doi":"10.12677/ECL.2019.81005","DOIUrl":"https://doi.org/10.12677/ECL.2019.81005","url":null,"abstract":"To study the purchase behavior of online medicine consumption, it is necessary to firstly obtain user reviews of online medicine consumption experience, and to study what factors affect consumer satisfaction; secondly, considering that corporate image will have an impact on consumer purchase decisions, we added it to the satisfaction model to improve the hypothesis model of the empirical research, and developed related research scales. Then, the data were collected in the form of a questionnaire. Through regression analysis, the two assumptions of the positive impact of recognition on customer satisfaction and the negative effect of consumption expectation on satisfaction are not established, and a revised model is obtained. Through empirical research, this paper concludes that the familiarity of corporate image has a negative impact on consumer satisfaction, while quality perception and perceived value have a positive impact on it.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116210108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}