Study on Oriental Selection Based on Live-Commerce Industry Chain

Oriental Selection is the live broadcast account of New Oriental in Douyin. With the bursting of Oriental Selection, the new model of live-streaming, live commerce based on knowledge, came into being. The injection of culture will undoubtedly further enhance the vitality of the live broadcast industry. As a new type of business model, the live commerce has played an active role in order to increase employment, expand domestic demand, and promote the development of the digital economy. The live e-commerce industry chain has begun to take shape, and the overall effect of the entire industrial chain has gradually become highlighted. From the perspective of the live-commerce industry chain, this article takes Oriental Selection as an example, analyzes the