{"title":"直播电商平台盈利模式分析","authors":"娜娜 张","doi":"10.12677/ecl.2022.114006","DOIUrl":null,"url":null,"abstract":"In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.","PeriodicalId":221797,"journal":{"name":"E-Commerce Letters","volume":"167 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis on Profit Model of Live Broadcast E-Commerce Platform\",\"authors\":\"娜娜 张\",\"doi\":\"10.12677/ecl.2022.114006\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.\",\"PeriodicalId\":221797,\"journal\":{\"name\":\"E-Commerce Letters\",\"volume\":\"167 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"E-Commerce Letters\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.12677/ecl.2022.114006\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"E-Commerce Letters","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12677/ecl.2022.114006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Analysis on Profit Model of Live Broadcast E-Commerce Platform
In 2022, live broadcast e-commerce is still hot, injecting new vitality into the entire economy, especially under the influence of the epidemic. Live e-commerce has changed the shopping mode of traditional e-commerce, greatly improving the interactivity and participation of consumers. It has promoted the development of the entire economic market and brought a new atmosphere to the entire economy. This article will take Douyin and Taobao, which currently dominate the live broadcast platforms, as examples to analyze the profit model of live broadcast e-commerce platforms, summarize common characteristics, analyze the problems and challenges of live broadcast e-commerce, and further explore the development model.
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