VISA: Journal of Vision and Ideas最新文献

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Mobile Legends dan Dampak Toksik: Refleksi Sikap dan Perilaku Remaja dalam Perspektif Pendidikan Agama Islam 手机传奇及其毒害:伊斯兰宗教教育视角下对青少年态度和行为的思考
VISA: Journal of Vision and Ideas Pub Date : 2024-03-21 DOI: 10.47467/visa.v4i1.2061
Esti Nurul Qhomariah, Ai Fatimah Nur Fuad, Muhammad Abdullah Darraz
{"title":"Mobile Legends dan Dampak Toksik: Refleksi Sikap dan Perilaku Remaja dalam Perspektif Pendidikan Agama Islam","authors":"Esti Nurul Qhomariah, Ai Fatimah Nur Fuad, Muhammad Abdullah Darraz","doi":"10.47467/visa.v4i1.2061","DOIUrl":"https://doi.org/10.47467/visa.v4i1.2061","url":null,"abstract":"Mobile Legends, as an online game that is popular among teenagers, has attracted the attention of many parties regarding the social and behavioral impacts that may arise from interactions in the game. This scientific article aims to explore the toxic impact of Mobile Legends on adolescent attitudes and behavior, with a focus on the perspective of Islamic religious education. This study uses a qualitative approach in the form of interviews to collect data from teenagers who actively play Mobile Legends. Through in-depth interviews, this research tries to identify patterns of toxic behavior in games and analyze how the values of Islamic religious education can shape teenagers' understanding of the concepts of justice, tolerance and ethics in the context of online games. The research results show that there is a correlation between the intensity of playing Mobile Legends and changes in teenagers' attitudes and behavior. Apart from that, this article also discusses Islamic education strategies that can be implemented to overcome toxic impacts that may arise, including the formation of moral character, instilling Islamic values, and promoting mutual respect in cyberspace. It is hoped that this article will provide deeper insight into the relationship between Mobile Legends and its toxic impact on adolescent attitudes and behavior, as well as contribute to the development of Islamic religious education in facing modern challenges such as online games which can influence the mindset and behavior of the younger generation.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pembentukan Undang-Undang yang Mengikuti Perkembangan Masyarakat 与社会同步的法律制定
VISA: Journal of Vision and Ideas Pub Date : 2024-03-16 DOI: 10.47467/visa.v4i1.2147
Riris Valentina Pandiangan, Azza Rahma Nabilah, Jelita Pusvitasari, Pipi Susanti
{"title":"Pembentukan Undang-Undang yang Mengikuti Perkembangan Masyarakat","authors":"Riris Valentina Pandiangan, Azza Rahma Nabilah, Jelita Pusvitasari, Pipi Susanti","doi":"10.47467/visa.v4i1.2147","DOIUrl":"https://doi.org/10.47467/visa.v4i1.2147","url":null,"abstract":"A law is a statutory regulation whose drafting requires a long time and lengthy procedures, as implemented in Law Number 12 of 2011 concerning Making Regulations. The stages of forming a statutory regulation start from planning, drafting, discussing, ratifying or determining, and ratifying. Legislation, especially laws, must be drafted well because they have an impact on both the state and society. However, if the preparation of statutory regulations takes a long time, then the public's demands for legal clarity cannot be met. Moreover, the rules designed to regulate events on the continent will increasingly lag behind the rapidly changing social developments of society. Therefore, solutions are needed to overcome problems related to regional development. For example, it allows the formation of very long laws and regulations through the government in lieu of laws (perpu) by taking into account the community's need for legal certainty. Additionally, thanking existing organizations for conducting research into issues that are no longer in line with societal growth might be a good way to go. So it can be a good recommendation in the revision of Regulation Number 12 of 2011.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":" 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140390925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Rebranding, Persepsi Kualitas, dan Brand Image Terhadap Loyalitas Konsumen pada PT. Cipta Giri Sentosa. 在 PT Cipta Giri Sentosa,品牌重塑、感知质量和品牌形象对消费者忠诚度的影响。
VISA: Journal of Vision and Ideas Pub Date : 2024-02-28 DOI: 10.47467/visa.v4i1.2000
Nurul Aini Al Awwaliyah, Wenti Krisnawati, A. Saepuloh
{"title":"Pengaruh Rebranding, Persepsi Kualitas, dan Brand Image Terhadap Loyalitas Konsumen pada PT. Cipta Giri Sentosa.","authors":"Nurul Aini Al Awwaliyah, Wenti Krisnawati, A. Saepuloh","doi":"10.47467/visa.v4i1.2000","DOIUrl":"https://doi.org/10.47467/visa.v4i1.2000","url":null,"abstract":"This study aims to analyze the influence of Rebranding, Preceived Quality, and Brand Image on Consumer Loyalty at PT. Copyright Giri Sentosa. This study used quantitative research with 100 respondents. Purposive sampling data sampling technique was collected through 100 respondents. This study used primary data obtained from the distribution of questionnaires online. The respondents were patients of Semen Gresik Hospital who had or are using CGS Drug Delivery Service. Then, non-probability sampling is used for sampling. In this study, it was found that there was a positive and significant influence between Quality Perception and Brand Image on Consumer Loyalty, while Rebranding had a positive but not significant influence on consumer loyalty. The results showed that the Rebranding (X1) has an insignificant effect on the variable of consumer loyalty (Y), this shows that respondents are more likely to prioritize the quality of products or services rather than just changes in the company's visual identity so that these changes do not guarantee consumers to be loyal to CGS drug delivery services. Quality perception variable (X2) has a significant effect on consumer loyalty variable (Y), This shows that the quality provided by CGS matches or even exceeds their expectations thus, making consumers give high value to the quality of service and consumers become loyal. Brand Image variable (X3) has a significant effect on Consumer loyalty variable (Y), This shows that CGS drug delivery service customers tend to have a positive perception of the CGS brand so, this can have a positive impact on customer loyalty., The conclusion is that the Rebranding variable has a positive but not significant effect, while the quality perception and Brand Image variables have a positive and significant effect.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Brand Attachment Brand Perceived Quality and Consumer Satisfaction On Herborist Consumer Loyalty 品牌依恋 品牌感知质量和消费者满意度对佰草集消费者忠诚度的作用
VISA: Journal of Vision and Ideas Pub Date : 2024-02-26 DOI: 10.47467/visa.v4i1.1934
Ratna Mai Mangestuti, K. Kussudyarsana
{"title":"The Role of Brand Attachment Brand Perceived Quality and Consumer Satisfaction On Herborist Consumer Loyalty","authors":"Ratna Mai Mangestuti, K. Kussudyarsana","doi":"10.47467/visa.v4i1.1934","DOIUrl":"https://doi.org/10.47467/visa.v4i1.1934","url":null,"abstract":"Examining the impact of customer happiness, Brand Attachment, and Brand Perceived Quality on customer loyalty is the main objective of this research. The demographics and sample for this study consist of people who live in Surakarta who have made purchases at Herborist. This quantitative research used a purposive sampling technique to obtain primary data from 150 participants who filled out questionnaires. To test the hypothesis, this research uses SPSS. Brand Attachment, Brand Perceived Quality, and Consumer Satisfaction are elements that are strongly correlated with customer loyalty, as shown in research. Respondents in this study can only choose from a limited set of alternatives specified in the questionnaire. Research findings regarding the influence of brand attachment, Brand Perceived Quality, and customer satisfaction on Herborist customer loyalty produce the following conclusions: Consumer Loyalty (Y) is positively and significantly influenced by Brand Attachment (X1). The relationship between consumer loyalty (Y) and brand perceived brand quality (X2) is positive and statistically significant. Customer loyalty (Y) and customer satisfaction (X3) have a positive and statistically significant link. Meanwhile, there is a positive and statistically significant relationship between consumer loyalty (Y), Brand Attachment (X1), and Brand Perceived Quality (X2).","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"40 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Social Media Marketing terhadap Brand Loyalty dengan Value Consciousness dan Brand Consciousness Sebagai Variabel Mediasi: Studi Kasus Pelanggan Kopi Janji Jiwa 以价值意识和品牌意识为中介变量的社交媒体营销对品牌忠诚度的影响:灵魂承诺咖啡顾客案例研究
VISA: Journal of Vision and Ideas Pub Date : 2024-02-26 DOI: 10.47467/visa.v4i1.1948
A. Nugraha, Soepatini, Manajemen
{"title":"Pengaruh Social Media Marketing terhadap Brand Loyalty dengan Value Consciousness dan Brand Consciousness Sebagai Variabel Mediasi: Studi Kasus Pelanggan Kopi Janji Jiwa","authors":"A. Nugraha, Soepatini, Manajemen","doi":"10.47467/visa.v4i1.1948","DOIUrl":"https://doi.org/10.47467/visa.v4i1.1948","url":null,"abstract":"This research aims to investigate the impact of Social Media Marketing on Brand Loyalty, with Value Consciousness and Brand Consciousness as mediating variables. A case study was conducted on Kopi Janji Jiwa customers, focusing on how social media marketing influences brand loyalty and the effects of value awareness and brand awareness as mediators in this process. The research method involved data collection through surveys of respondents who are loyal customers of Kopi Janji Jiwa. The results of data analysis indicate that Social Media Marketing has a positive and significant influence on Brand Loyalty. Furthermore, Value Consciousness and Brand Consciousness are proven to mediate the relationship between Social Media Marketing and Brand Loyalty. This means that social media marketing not only strengthens brand loyalty directly but also through the influence generated on the value awareness and brand consciousness of customers.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"12 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140430394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengukuran Kinerja PT Nitto Alam Indonesia (NAI) Menggunakan Metode Balanced Scorecard 使用平衡计分卡法衡量 PT Nitto Alam Indonesia (NAI) 的绩效
VISA: Journal of Vision and Ideas Pub Date : 2024-02-20 DOI: 10.47467/visa.v4i2.1571
Rifanisa Azzahra, Budi Sulistyo, Nanang Suryana
{"title":"Pengukuran Kinerja PT Nitto Alam Indonesia (NAI) Menggunakan Metode Balanced Scorecard","authors":"Rifanisa Azzahra, Budi Sulistyo, Nanang Suryana","doi":"10.47467/visa.v4i2.1571","DOIUrl":"https://doi.org/10.47467/visa.v4i2.1571","url":null,"abstract":"A company engaged in manufacturing to produce bolts and screws located in Tangerang Regency, Banten called PT Nitto Alam Indonesia. The company still depends on the number of product sales in measuring its performance. There is a fluctuating level of sales from year to year. However, there are problems in the product sales process caused by the pandemic in 2020, resulting in a decrease in product sales compared to previous years. In order to improve the quality of competitiveness in terms of financial and non-financial aspects, it is necessary to design a company performance measurement tool that takes into account the company's internal and external factors. This allows for the development of a Key Performance Indicator (KPI) using the Balaced Scorecard (BSC) method. Through interviews and questionnaires with management, a SWOT evaluation was conducted. Evaluation in terms of strengths, weaknesses, opportunities, and threats that exist in the company is used to determine strategies and strategic goals using four balanced scorecard perspectives. The goal is to realize the company's vision and mission from the measurement of key performance indicators. Furthermore, using the Analytical Hierarchy Process (AHP), a comparison is made to determine which components have the highest priority level.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"257 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Efisiensi dan Efektivitas Sistem Produksi dengan Metode Troubleshooting pada PT Chandra Nugerah Cemerlang PT Chandra Nugerah Cemerlang 公司采用故障排除方法分析生产系统的效率和效果
VISA: Journal of Vision and Ideas Pub Date : 2024-02-20 DOI: 10.47467/visa.v4i1.1804
Sefania Hia, Tri Ngudi Wiyatno, Fibi Eko Putra
{"title":"Analisis Efisiensi dan Efektivitas Sistem Produksi dengan Metode Troubleshooting pada PT Chandra Nugerah Cemerlang","authors":"Sefania Hia, Tri Ngudi Wiyatno, Fibi Eko Putra","doi":"10.47467/visa.v4i1.1804","DOIUrl":"https://doi.org/10.47467/visa.v4i1.1804","url":null,"abstract":"PT Chandra Nugerah Cemerlang is a company that operates in the production of motorcycle and car components. To streamline its production, PT Chandra Nugerah Cemerlang uses production factors including raw materials, labor, capital, and specific technology. The main goal is to maintain and expand market share through good production results. Based on the above background, researchers are interested in knowing the extent of efficiency and effectiveness capacity of the production factors at PT Chandra Nugerah Cemerlang, especially labor and machine factors. CNC Group operates in manufacturing and engineering, producing components and spare parts for two-wheeled and four-wheeled vehicles using pressing and welding processes. PT Chandra Nugrah Cemerlang has customers such as Yamaha, Suzuki, and Kawasaki. One of the production processes to be analyzed is the welding robot line at PT CNC 2, which includes 18 robot welders and 3 Otc Daihen manual welding machines. Manual welding is used to fix suboptimal results from the robot welding. PT CNC Group is also committed to improving culture, human resources, and productivity to face global competition.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"144 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh SPI, Kepatuhan Peraturan Perundang-Undangan, dan Tindak Lanjut Rekomendasi Hasil Pemeriksaan terhadap Opini Audit BPK. 战略性计划目标(SPI)、法律法规的遵守情况以及审计建议的落实情况对 BPK 审计意见的影响。
VISA: Journal of Vision and Ideas Pub Date : 2024-01-23 DOI: 10.47467/visa.v4i1.6225
N. Kamilah, Adam Zakaria, Indah Mulyasari
{"title":"Pengaruh SPI, Kepatuhan Peraturan Perundang-Undangan, dan Tindak Lanjut Rekomendasi Hasil Pemeriksaan terhadap Opini Audit BPK.","authors":"N. Kamilah, Adam Zakaria, Indah Mulyasari","doi":"10.47467/visa.v4i1.6225","DOIUrl":"https://doi.org/10.47467/visa.v4i1.6225","url":null,"abstract":"The research aimed to obtain empirical evidence regarding the effect of the internal control system, compliance with regulations and laws, and follow-up of audit recommendations on BPK audit opinion. The population of the research is the Ministry and Institution listed in Ikhtisar Hasil Pemeriksaan Semester (IHPS) I 2019 with the observation period during 2016 – 2018. The data was obtained by http://bpk.go.id and Pusat Informasi dan Komunikasi (PIK) BPK RI. The sampling method was performed using the purposive sampling method and obtained 85 samples with the result of 255 observation data. The analysis method was performed using logistic ordinal regression. The result of the research showed that the internal control system has no significant effect on BPK audit opinion. In contrast, compliance with regulations and laws, and follow-up of audit recommendations have a significant effect on BPK audit opinion.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"35 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kepemimpinan dan Kompetensi terhadap Kinerja Karyawan PT Pratama Abadi Industri dengan Kepuasan Kerja sebagai Variabel Mediating 以工作满意度为中介变量,领导力和能力对 PT Pratama Abadi Industri 公司员工绩效的影响
VISA: Journal of Vision and Ideas Pub Date : 2024-01-23 DOI: 10.47467/visa.v4i1.6223
Cecep Haryoto, Hasanah Hasanah, Koen Adi Suryo
{"title":"Pengaruh Kepemimpinan dan Kompetensi terhadap Kinerja Karyawan PT Pratama Abadi Industri dengan Kepuasan Kerja sebagai Variabel Mediating","authors":"Cecep Haryoto, Hasanah Hasanah, Koen Adi Suryo","doi":"10.47467/visa.v4i1.6223","DOIUrl":"https://doi.org/10.47467/visa.v4i1.6223","url":null,"abstract":"This research aims to test and analyze the influence of Leadership and Competency on Employee Performance with Job Satisfaction as a Mediating Variable at PT. Pratama Abadi Industri. The independent variables used are Leadership and Competence, while the dependent variables are Employee Performance and the mediating variable is Job Satisfaction. The data collection method in this research was carried out by distributing questionnaires to 150 respondents from employees at PT. Pratama Abadi Industri. The research method used is an associative quantitative method using primary data and the data analysis model used is Structural Equitional Modeling (SEM) using PLS.4. The results of this research show that leadership has a positive and significant effect on employee performance with a coefficient value of 0.411. Competence has a positive and significant effect on employee performance with a coefficient value of 0.182. Leadership has a positive and significant effect on Job Satisfaction with a coefficient value of 0.597. Competency has a positive and significant effect on Job Satisfaction with a coefficient value of 0.279. Leadership has a positive and significant effect on employee performance through job satisfaction with a coefficient value of 0.460. Competency has a positive and significant effect on employee performance through job satisfaction with a coefficient value of 0.253. Job Satisfaction has a positive and significant effect on Employee Performance with a coefficient value of 0.389.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"1 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Promosi dan Efektivitas Kampanye Influencer Marketing dalam Meningkatkan Kesadaran Merek Produk Kecantikan “Esqa” di Indonesia 影响者营销活动对提高印度尼西亚 "Esqa "美容产品品牌知名度的影响和效果
VISA: Journal of Vision and Ideas Pub Date : 2024-01-23 DOI: 10.47467/visa.v4i1.6226
Tiara Aulia Al Aziz
{"title":"Pengaruh Promosi dan Efektivitas Kampanye Influencer Marketing dalam Meningkatkan Kesadaran Merek Produk Kecantikan “Esqa” di Indonesia","authors":"Tiara Aulia Al Aziz","doi":"10.47467/visa.v4i1.6226","DOIUrl":"https://doi.org/10.47467/visa.v4i1.6226","url":null,"abstract":"Influencer marketing is the most important new marketing approach of the last decade for professionals on the front lines of purchasing decisions. According to Grenny (2014) said that the ability to make changes in someone's behavior and the person who does it is an influencer or influencer. This research uses a quantitative type of research. The approach used in this research is a survey approach, namely research that takes samples from the population and uses questionnaires as the main data collection tool. This research was conducted to explain the influence of promotion and effectiveness of influencer marketing campaigns on brand awareness. Based on the test results, it was found that Promotion (X1) individually had a significant effect on Brand Awareness (Y) of ESQA Cosmetics, as shown by the calculated t value of 3.138 which exceeded the t table of 1.660. Likewise, Influencer Marketing Campaign Effectiveness (X2) also has a significant impact on Brand Awareness (Y), with a calculated t value of 4.261 which is higher than the t table of 1.660. Furthermore, in a simultaneous test, both Promotion (X1) and Influencer Marketing Campaign Effectiveness (X2) together have a significant effect on Brand Awareness (Y) of ESQA Cosmetics, as shown by the calculated F value of 12.424 which exceeds the F table value of 3.09. Therefore, it can be concluded that there is a significant influence between Promotion (X1) and Influencer Marketing Campaign Effectiveness (X2) simultaneously on Brand Awareness (Y) of ESQA Cosmetics.","PeriodicalId":215925,"journal":{"name":"VISA: Journal of Vision and Ideas","volume":"51 2-3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140498330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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