L. Raycheva, Neli Velinova, Lora Metanova, Mariyan Tomov
{"title":"Facebook Messages of the 2021 Parliamentary Election Campaign","authors":"L. Raycheva, Neli Velinova, Lora Metanova, Mariyan Tomov","doi":"10.55206/tbnt7197","DOIUrl":"https://doi.org/10.55206/tbnt7197","url":null,"abstract":"Abstract: For the Bulgarians, as a result of the epidemic of COVID-19, the election year 2021 passed in the conditions of virtual communication. They voted three times for a national parliament and once again - for president. The hard political confrontation of the pre-election campaigns was accompanied by such factors as the European Football Championship, summer vacations and strong inflationary trends. Internet platforms and especially social networks have been more and more popular channels for politicians to communicate with voters. That is why the study focuses on the dynamics of the pre-election online communication. The object is the specifics of the internet connection between audiences and MP candidates during the three campaigns preceding the regular elections on 04.04.21 and the tow snap elections - on 11.07.2021 and 14.11.2021. The subject refers to the digital election messages of the leaders of the political forces, presented in their Facebook profiles. The methodology is a comparative analysis and empirical study conducted by an academic research team from the Faculty of Journalism and Mass Communication of Sofia University St. Kliment Ohridski. The scope of the research includes the political forces that passed the 4% electoral threshold. The results are indicative of those interested in digital political communication during social isolation during a pandemic. Keywords: parliamentary election campaign, Facebook, digital commu¬nication.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"12 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114031963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On the Correctness of Some Notions in Public Communication","authors":"Hristo Atanasov","doi":"10.55206/eubj6983","DOIUrl":"https://doi.org/10.55206/eubj6983","url":null,"abstract":"Abstract: Writing the current article is motivated by the desire to clarify the use of terms and concepts in communication: public, media, business. Inaccuracies are found in the use of some concepts, which requires clari¬fication. The text presents the positions of leading scholars and experts in law, public administration and political science. The text does not claim to be either authoritative or comprehensive but introduces some restrictions and clarifications. The presentation of the meanings of the concepts is not from a linguistic point of view. Each of the terms (state, state bodies, in-stitution, powers, proxies, law-making, law enforcement and judicial, hu¬man rights protection body and law enforcement; status (statute) is clarified after a critical review of expert publications. The text is rather practical and would be useful for those working in the fields of public administration, communications, and media as well as for Bulgarian citizens. Keywords: state, state bodies, institution, powers, authority, law-making, law-enforcement and law-enforcement, status, statute.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128322048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Self-Otherness in Tourism. A Semiotic Analysis of China Travel Posters","authors":"N. Crous-Costa","doi":"10.55206/gckv8809","DOIUrl":"https://doi.org/10.55206/gckv8809","url":null,"abstract":"Abstract: The aim of this paper is to contribute to the discussion of how otherness takes shape in the discipline of travel and tourism, and how it relates to neighbouring fields such as postcolonial and decolonial studies. First, we will expose how otherness is regarded in tourism research. Second, we will conduct a semiotic study of travel posters, focusing on the representation of otherness in advertising. Methodology includes the study of a sample made up of 29 travel posters using a table adapted from Vergara-Leyton, Garrido-Peña and Undurraga-Puelma (2013). The results of this analysis show some interesting points: China’s political – territorial complexities, appropriation of the Orientalist (folklorised ima¬ginary) for tourism promotion purposes, which can be linked to cultural diplomacy and changes in global power dynamics. Keywords: tourism, poster, marketing, otherness, self-Orientalism, postco¬lonial studies.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123590436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Transformation from Political towards Media Discourse in Bulgaria: New Words and Expressive Collocations","authors":"Irina Garkova","doi":"10.55206/mtby7184","DOIUrl":"https://doi.org/10.55206/mtby7184","url":null,"abstract":"Abstract: The study is focused the process of coining new words and new meaning of words in the language of the media through of politicians’ and public figures’ language. The hypothesis is that the changes of political discourse are reflected in the language used in the media, mainly through political jargon, which we find in titles and articles. The aim of the study is to investigate the transformation from political towards media discourse and the word formation means. These have an impact on creating differences and washing away the boundaries between political and media lexis. The new, post-1989, journalistic expression, is attractive and free of some ideologemes, totalitarian clichés and pompous slogans. It outpaces politicians’ linguistic liberation. Prominent public figures take the initiatives in this field, during the decade that followed. Through their messages, they bring more expressiveness and spontaneousness in public communication. The results of the study demonstrate that, through media projection, scores of new words and collocations become part of reporters’ and editors’ language. Thus, some words become part of the canonical lexical structure, making it more diverse, nonhomogeneous and different from the traditional. The theme of otherness is explored in the Bulgarian media and political context, identifying manifestations at the linguistic and communicative levels. Politicians increasingly use expressive words and mix them with ideologeme that are part of political rhetoric. The media disseminate these expressive words and the informative function shifts. Thus, heterogeneity at the linguistic level creates grounds to speak of a political and media rhetoric of otherness. Keywords: political discourse, media discourse, media text, derivation, linguistic expressions, vocabulary.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115666274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Other in Politics - Value and Distortions","authors":"Tatiana Burudzhieva","doi":"10.55206/zywi7653","DOIUrl":"https://doi.org/10.55206/zywi7653","url":null,"abstract":"Abstract: Politics is a sphere of difference and division. In politics it is necessary to learn to live and work together while remaining different. The value of the other lies in different ideas, different understandings and different visions and perspectives of our common life. It is the battle between them that leads to the most effective decisions and to the development of societies. That is why the development of democracy is the development of freedom – to be different, to have and to be able to express one’s own opinion, even if it differs from that of others; to organise and unite to defend one’s ideas and interests. The contribution aims to present the meaning of the other in politics and the deformation of this meaning in the contemporary mediatised political process. A deformation that leads to the loss of the political and its replacement by processes that deform contemporary politics. Understanding the other as a political value is necessary to explain both political radicalisation and political aggression, and the lack of strong leadership and strategic political projects in our contemporary world. Keywords: political values, media, deformations of democracy.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125596999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Linguistic Diversity and Features of Language Policy in Moldova","authors":"Ekaterina Stanova","doi":"10.55206/eksc1266","DOIUrl":"https://doi.org/10.55206/eksc1266","url":null,"abstract":"Abstract: The article is an attempts to present the linguistic diversity and features of language policy in Moldova. At the same time, it does not aim at comprehensiveness and completeness in the study, but it approbates a methodology for future research in a dissertation. The focus is on identifying differences in graphic systems and in the use of languages as a state policy in several regions: Moldova, Gagauzia, Taraclia and Predestrovia. The first hypothesis is that linguistic diversity is the result of political, social and cultural factors and that linguistic diversity is presented in Moldova. The second hypothesis is that language policy reflects on the use of different languages in different areas. The aim is to analyse the representativeness of official languages and the status of minority languages in the Republic of Moldova after 1990. The objectives are to identify common and different language policies and diversity and to derive some factors and legal parameters and to present the specificity of language policy in Moldova before the last few decades. The methods used are secondary data analysis, content analysis of state documents, chronological and comparative approach. Otherness is analysed at several levels: languages, graphical systems and language policies. The results show the use of different graphical systems for the same language in different regions in Moldova. The representational function of official languages and the specificities of languages used in education and informal communication are also manifestations of otherness. Keywords: language policy, language situation, language contact, language planning, language construction.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128354139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Problem of Otherness through the Perspective of Psychology","authors":"Antonina Kardasheva","doi":"10.55206/sgwg7426","DOIUrl":"https://doi.org/10.55206/sgwg7426","url":null,"abstract":"Abstract: The article presents a theoretical overview of the problem of otherness from the point of view of psychology. The aim is to establish the scope and content of the concept, as well as to present classification schemes related to otherness. Relationships between otherness and marginality, otherness and identity, otherness and belonging are discussed. An emphasis is placed on otherness as a problem in social systems. Affiliation as an alternative is derived from a special perspective. The methods of analysis and synthesis, desk research were used. A working definition of otherness is given and its manifestations in social and psychological terms are derived. The research questions are focused on presenting theories and identifying factors, manifestations and phenomena related to the problem of otherness. The conclusions are that otherness should be studied by different areas of science, and psychology has its contribution to these studies, which may be viewed as interdisciplinary. Keywords: otherness, psychology, identity, marginality, belonging.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132134616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Different Scientific Views on the Boundaries of the ‘Body’ Construct","authors":"Radeya Gesheva","doi":"10.55206/ewxy1091","DOIUrl":"https://doi.org/10.55206/ewxy1091","url":null,"abstract":"Abstract: The article presents different points of view about the boundaries of the ‘body’ construct. The emphasis is on building the body from a theoretical point of view, presenting two main theories: the power and the feminism theory. Their essential aspects provide the tools for analysis and evaluation of the construction from a literary and philosophical perspective, with a focus on literature. After a critical review, the main postulates in both theories are derived and definitions of the body are presented. Based on the planning of the ideas about the body, the projections and the reflections that power has had on this construct, the analysis of its reaction is analysed. Examples derived from some literary, philosophical and rhetorical works are given, studying the transformations of the body. The behaviour and the different types of strategies in which the construct is applied are studied. As a result of the review, the steps that are fundamental for the process of forming the ‘body’ construct are presented. Otherness is brought out through the prism of philosophy, with the body presented in relation to the categories of freedom and writing. The body is not only a mirror of an epoch, but also a means of exercising control over situations. In literary terms, the body is presented as a site and field for raising questions about identity, belonging and freedom. The assumption is that the approach to male and female perspectives is too binary. Key words: Body, Body’s boundaries, construct, Theory of power, Theory of presence, Italian literature.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124372971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modernity and Otherness: Based on Works of Bulgarian and Korean Literature","authors":"Ludmila Atanasova","doi":"10.55206/wlqy6992","DOIUrl":"https://doi.org/10.55206/wlqy6992","url":null,"abstract":"Abstract: The current study seeks to uncover the relationship between modernity and otherness and to explore how the processes of modernization are construed as processes of dealing with otherness in seminal literary works from Bulgaria and Korea. For countries such as these, modernity is associated with the necessity to import foreign (Western European) modes of social life, that causes societies to encounter all-encompassing otherness with which they need to deal over shorter periods of time. While regarding the societies that were under the direct colonial power of the West, modernization has been predominantly analysed in the context of postcolonial studies, modernisation processes in societies outside the colonial space have mainly been studied from the viewpoint of social development and desire for progress motivated from within the society. Inquiring into well-established theoretical explorations of modernity and otherness, the current study makes the point that the latter type of societies, to which Bulgaria and Korea belong, has not been spared from the influence of colonial discourse, which has become a reason for othering the traditional in relation to the modern in the process of modernization. The construction of the local and the traditional as otherness, or self-otherisation, is illustrated through the analysis of two works of literature from the period of modernization, that are fundamentally important in the literary canons of Bulgaria and Korea – Aleko Konstantinov’s “Bai Ganyo: Incredible Tales of a Modern Bulgarian” and Yi Kwangsu’s “Mujeong”. Key words: otherness, self-othering, modernity, modernization, Bulgarian literature, Korean literature, postcolonial theory.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122995220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Virtual Matriarchy: Online Communities of Bulgarian Women","authors":"Elina O. Alexandrova","doi":"10.55206/medi3812","DOIUrl":"https://doi.org/10.55206/medi3812","url":null,"abstract":"Abstract: The paper presents the results of a study on user-generated content in groups of Bulgarian mothers on the social media Facebook. Concepts of the characteristics of a hypothetical social system of matriarchy are examined in order to trace their applicability to the studied virtual environment. The transition from the BG-Mamma forum platform to Facebook groups as the preferred environment for interaction between mothers who dominate the Bulgarian online parental communities is analysed. The specifics of online communities are considered. The study identifies thematic categories of the publications in the studied groups and reaches its conclusions through the analysis of quantitative and qualitative indicators. It outlines the emerging trends in the contemporary social roles of Bulgarian women, without neglecting the limitation of the possible distinction between online identity and its offline characteristics. The theme of otherness is explored in the Bulgarian social and cultural context through an analysis of its manifestations in virtual space. The novelty in the study of otherness is also at the level of the role of Bulgarian mothers as parents and as participants in virtual groups, in which they present the topics of motherhood, fatherhood, health and upbringing of children. Otherness manifests itself at the verbal and visual level when presenting information and at the level of arguments when presenting positions and theses on these topics. Keywords: matriarchy, social media, online communities, groups of mothers on social media, female social roles.","PeriodicalId":215869,"journal":{"name":"Rhetoric and Communications","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124902675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}