International Journal of Export Marketing最新文献

{"title":"Happy customers means more business - a comparative study of a global food chain in COVID-19 endemic era","authors":"R. Srivastava","doi":"10.1504/ijexportm.2022.10052204","DOIUrl":"https://doi.org/10.1504/ijexportm.2022.10052204","url":null,"abstract":"PurposeThe purpose of this study is to explore the factors influencing the happiness of customers of two global coffee food chains through qualitative research in the post pandemic era. Unlike existing studies, this study will compare and examine the differential points between two global coffee food chains so that others can improve their strategies to improve their competitiveness.Design/methodology/approachIt is qualitative research employing sentiment analysis through “Sprinkler Software” to assess the sentiment of customers of Starbucks and Barista followed by focus interviews through the same customers who have visited both Starbucks and Barista.FindingsThe results showed that most important factors which motivate customers and make them happy to go for “Starbucks” or “Barista” are ambience, store location, quality of product offerings and service quality. Value for money, quality of products and service quality are the top three variables affecting the customers and have rated Starbucks better than Barista on these parameters. The happiness level of the same customers who have visited both the coffee chains is more with Starbucks compared to Barista.Originality/valueThis research contributes to better understanding the effects of different marketing strategies adopted by coffee chain stores and can provide direction to Barista and other coffee chains. The stimulus-organism-response (SOR) model in coffee chain store application is an additional contribution to existing knowledge.Highlights Most important factors which motivate customers and make them happy to go for “Starbucks” or “Barista” are ambience, store location, quality of product offerings and service quality.Value for money, quality of products and service quality are the top three variables affecting the customers and have rated Starbucks better than Barista on these parameters.The happiness level of the same customers who have visited both the coffee chains are more with Starbuck compared to that of Barista.This is significant and can give direction to Barista and other coffee chains through learning from this research.Using the extended SOR model, we explain the variation in response in the happiness level of customers of two coffee chains.In order to give an insight into the strategies adopted by Starbucks and Barista in emerging markets, a comparison of the happiness levels of clients of both coffee chains is presented.This original research can help coffee chains improve their return on investment.The SOR model in coffee chain store application is an additional contribution to existing knowledge.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114350179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Does institutional void affect the development of entrepreneurial ecosystem in an emerging economy","authors":"Shaikh Golam Rakib, Imtiaz Masroor, Md. Noor Un Nabi, Md. Nur Alam","doi":"10.1504/IJEXPORTM.2021.10038001","DOIUrl":"https://doi.org/10.1504/IJEXPORTM.2021.10038001","url":null,"abstract":"External environment of a firm, which can also be termed as an entrepreneurial ecosystem, may help the firm by ensuring cohesiveness among a regional community of entrepreneurs. But this cohesiveness, sometimes, becomes impossible because of the presence of the institutional void. This paper has taken an endeavour to explore the influence of institutional void on the development of the entrepreneurial ecosystem. In doing so, it has considered the development of the entrepreneurial ecosystem in general and four of its sub-dimensions. The study is based on primary data collected from 107 IT entrepreneurs of Bangladesh. The outcomes of this paper demonstrate that the institutional void influences the development of the entrepreneurial ecosystem. Out of the five hypotheses developed in this study, four is accepted which is found to be influenced by institutional void, and 'connectivity' is found to be not influenced by institutional void. The findings of this paper have added a new dimension in the train of thought concerning the entrepreneurial ecosystem.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132263640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Framing sustainable exports in theory and practice","authors":"P. Engelseth, Richard Glavee-Geo","doi":"10.1504/IJEXPORTM.2021.115291","DOIUrl":"https://doi.org/10.1504/IJEXPORTM.2021.115291","url":null,"abstract":"Increasingly exporters need to take into consideration sustainable exports. This paper is an academic exercise that seeks to develop an analytical framework to demonstrate sustainable exports as a market embedded inter-organisational function. Influences of this investigation include institutional economics and sociology. The developed framework guides investigation of three published cases of exporting behaviour. Here we re-tell the narratives following this alternative framework. New insight on each case includes considerations of sustainability as well as exporting as an emergent exchange process. This framework also gives guidance for a new research agenda on the topic of sustainable export.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128196786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of international networking and co-marketing alliances on export performance: a global perspective","authors":"A. Bujac, T. Schøtt","doi":"10.1504/IJEXPORTM.2021.113957","DOIUrl":"https://doi.org/10.1504/IJEXPORTM.2021.113957","url":null,"abstract":"The study aims at theoretically developing and empirically testing a model for how exporting is embedded in international networking around the entrepreneur and co-marketing alliances. The sample consists of 58,161 entrepreneurs in 76 countries, which have been surveyed through the Global Entrepreneurship Monitor. The analysis of the data is done through hierarchical linear models. The results show that both networking and co-marketing alliances are promoting the export intensity of the firm. Furthermore, attributes of the firms and entrepreneurs shape the interpersonal networking and the inter-organisational relations. These findings contribute to the extant literature, such as that networking impacts export performance and that co-marketing alliances are a significant factor to take into consideration in future exporting endeavours.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123434723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A systematic literature review on determinants and measures of export performance of small and medium-sized enterprises","authors":"Sangeeta Mehrolia, Subburaj Alagarsamy, S. Jeevananda, VenkateshaMurthy Prathibha","doi":"10.1504/ijexportm.2021.10046392","DOIUrl":"https://doi.org/10.1504/ijexportm.2021.10046392","url":null,"abstract":"","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"78 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130781985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Can Pacific peoples be labelled as talent in New Zealand The prejudicial effects of societal stereotypes","authors":"Hyun Mi Park, E. M. Hughes","doi":"10.1504/ijexportm.2020.10032018","DOIUrl":"https://doi.org/10.1504/ijexportm.2020.10032018","url":null,"abstract":"There is an assumed prototype for talent, yet the stereotype of one's ethnicities influences the prototype. Stereotypes are therefore a discriminating factor limiting people's ability within the workforce. For Pacific peoples in New Zealand, since the early migratory outset, they continue to feature heavily in deprivation statistics. Pacific people are New Zealand's lowest median income earner, at the benefit of New Zealand's society and economy. Although it is critical to examine the stereotypes of the various ethnicities in the high skilled workforce, stereotyping and the resultant discrimination are under-researched in the talent management field. Therefore, this research explores the effects of stereotypes in talent identification through the case of Pacific peoples in New Zealand. It concludes that stereotypes negatively influence the decision-making process to identify talented employees. It contributes to establish diversity-oriented policies for policy makers and expand our knowledge on the prejudicial effects of societal stereotypes in the workforce.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133570132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Internationalisation in entrepreneurial ecosystem and innovation system literatures: a systematic review","authors":"A. M. Tabas, Hanna Komulainen, A. Arslan","doi":"10.1504/ijexportm.2020.10032008","DOIUrl":"https://doi.org/10.1504/ijexportm.2020.10032008","url":null,"abstract":"Entrepreneurial ecosystem (EE) has emerged an important new concept within the entrepreneurship and innovation research literatures. It emphasises the supporting role of the local and regional environment for the entrepreneur and has a specific focus on high growth firms (HGFs). EE research has similarities with other literature streams specifically the innovation systems (IS) literature but the relationship between them is ambiguous, which hampers the theory development. Furthermore, it is unclear how internationalisation is approached by the IS and the EE research. To fill this gap, the current paper offers a systematic literature review (SLR) of the similarities and differences between the IS and the EE concepts in the specific context of HGFs' internationalisation. We analyse 67 relevant peer-reviewed journal articles. The findings suggest that, on one hand, the EE has some similarities to IS due to their emphasis on the importance of the external business environment. On the other hand, EE is strongly centred on individual entrepreneurs and high growth ventures giving less importance to the government's role, which has been the case in IS literature. We also found that the internationalisation of HGFs to be an under-researched area of research in this domain, which requires further empirical analysis.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121239603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business model innovation in international performance: the mediating effect of network capability","authors":"Agnes Asemokha, Lasse Torkkeli, A. Faroque, S. Saarenketo","doi":"10.1504/ijexportm.2020.10032005","DOIUrl":"https://doi.org/10.1504/ijexportm.2020.10032005","url":null,"abstract":"Networks and business models are two critical defining factors in the internationalisation of small- and medium-sized enterprises (SMEs). Although scholars have recently suggested that business model innovation be linked to dynamic capabilities, there has been limited research interest. This study aims to do so by linking business model innovation with dynamic networking capabilities and examining their role in SME internationalisation. Using a sample of 210 internationally operating Finnish SMEs and conducting regression and mediation analysis, we find that: 1) network capability predicts business model innovation in SMEs; 2) business model innovation predicts higher international performance; 3) business model innovation mediates the relationship between network capability and international performance. The study thus contributes by establishing network capability as an antecedent of business model innovation in achieving international performance.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128216946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of export barriers on micro, small and medium enterprises internationalisation: an Indian perspective","authors":"Suhail M. Ghouse","doi":"10.1504/ijexportm.2020.10032019","DOIUrl":"https://doi.org/10.1504/ijexportm.2020.10032019","url":null,"abstract":"The paper investigates the managerial perceptions towards different export barriers influencing internationalisation of micro, small and medium sized firms (MSMEs) in an Indian context. A five-point Likert scale-based questionnaire was used to examine the different export barriers influencing the firm's internationalisation activity. Export barriers were classified as internal and external barriers, and either barrier sub-classified under three separate categories. Internal barriers include entrepreneurial, functional and marketing barriers, while external barriers included procedural, governmental and economic barriers. Export market competition, inadequate infrastructure, export market awareness and lower export subsidies were found to be major barriers influencing firm's internationalisation. Entrepreneurial barriers were strongly correlated to all other export barriers. The study has managerial and policy implications, and adds to the internationalisation barrier literature in Indian context providing insights from a traditional export oriented sector.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123994434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Talent management dilemma and distance between South Korea and the USA","authors":"Hyun Mi Park","doi":"10.1504/ijexportm.2020.10032007","DOIUrl":"https://doi.org/10.1504/ijexportm.2020.10032007","url":null,"abstract":"Talent management (TM) has attracted significant interest in the management field and it evolved as a North American paradigm and research tradition. Given TM has been mainly researched by Western scholars, commentators have urged that there should be a shift away from Western-centred TM to a focus on broader, more diverse contexts in order to understand the nature of TM in more depth. However, the challenges involved in the transfer of HR practices from one country to another leads to failure to implement effective TM. Based on a robust structured literature analysis, this paper highlights the key dilemmas when emerging countries adopt Western-origin TM practices because of different national contexts including economic growth rate and organisational cultures. This research contributes to the literature on TM in emerging non-Western countries by providing four research propositions. First, adopting TM may not be the best strategy for emerging countries when its economic scale and growth are not large enough to pursue TM practices. Second, there could be a high degree of difficulties to localise and practice effectively. Third, South Korean firms may face practical dilemma to implement 'exclusive' TM approach. Fourth, South Korean firms may experience dilemma between position-focused and people-focused TM systems.","PeriodicalId":211724,"journal":{"name":"International Journal of Export Marketing","volume":"345 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133104710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}