Vestnik of the Plekhanov Russian University of Economics最新文献_第4页

Tools of Mobile Marketing of Today’s Business-Structures 当今商业结构的移动营销工具

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-23 DOI: 10.21686/2413-2829-2024-3-230-242

S. Baurina

{"title":"Tools of Mobile Marketing of Today’s Business-Structures","authors":"S. Baurina","doi":"10.21686/2413-2829-2024-3-230-242","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-230-242","url":null,"abstract":" The development of information technologies and use of mobile devices that help establish direct contacts at a distance became an integral part of people life and tools of conducting today’s business. These factors promote the development of mobile marketing, a new and promising trend of work, which is characterized by interactive contact with target audience beyond space limits. There are a lot of investigations and publications dealing with different aspects of mobile marketing, however the problem of tools of mobile marketing stirs high interest of academic community. The goal of the article is to research the role of technology and tools of mobile marketing in shaping key metrics of estimating efficiency of its elements. The author studied the totality of mobile marketing elements, characterized voice services of support, SMS, MMS, e-mail promotion, mobile applications, described stages of developing mobile applications, showed variants of mobile adverts in advertising and social networks, identified the role of mobile marketing in elaborating strategy of customer moving along the marketing funnel, until the target step interesting for the company is made, analyzed practice of using mobile marketing in restaurant business, found key competitive advantages, which are obtained by the organization by introducing events of mobile marketing, described groups of metrics for estimating mobile traffic in efficiency of mobile marketing elements in the enterprise functioning (cost, conversion nature of adverts, investment return, customer activity and involvement). Academic findings and conclusions of the research can be useful both for management of Russian companies in elaborating strategy of reaching competitive advantage on market and representatives of other professional communities interested in using tools of mobile marketing. Research methods combined comparative and systematic analysis, qualitative and quantitative approaches.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141107660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Today’s Trends of Software Product Import-Substitution in Conditions of Economy Digitalization 经济数字化条件下软件产品进口与替代的当今趋势

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-23 DOI: 10.21686/2413-2829-2024-3-173-181

I. E. Zhukovskaya

{"title":"Today’s Trends of Software Product Import-Substitution in Conditions of Economy Digitalization","authors":"I. E. Zhukovskaya","doi":"10.21686/2413-2829-2024-3-173-181","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-173-181","url":null,"abstract":" Today software import-substitution in spheres and sectors of Russian economy is a priority trend in state programs being realized in the Russian Federation. The author analyzed governmental decisions concerning software import-substitution, studied software introduced in substituting foreign software at enterprises of Russian economy, showed its developers and prospects of its development. Apart from that, the article underlined that by 2025 according to state programs home-made software shall be used by organizations related to entities of critical information infrastructure such as banking sector, missile and space industry, military-industrial complex, nuclear and mining industry, public health service, science, iron-and-steel making and chemicals industry. At the same time import-substitution policy in general promotes upgrading of the payments balance structure, development of the academic sector and innovation technologies, growth in effective communication with developers of economic projects, where software is functioning, increase in the level and diversity of means and methods of information security, technological independence, population employment, cutting risks and raising competitiveness of industries and sectors of Russian economy. In line with numerous positive moments import-substitution policy demonstrates such drawback as closeness from some innovation of global economy. However, in conditions of sanctions the development of our own software, its efficient use in economic entities can provides cyber-security and technological independence.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141106768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia 寻求俄罗斯经济的替代发展和高等经济教育的营销作用

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-69-76

I. Belskikh, Yu. E. Golovina

{"title":"Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia","authors":"I. Belskikh, Yu. E. Golovina","doi":"10.21686/2413-2829-2024-3-69-76","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-69-76","url":null,"abstract":" Economy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development is becoming a supporting structure for the growing appeal on home market. Higher economics education and its agents, i. e. Russian universities of economics will bear high responsibility for searching and substantiation of alternatives ways of working on markets. On the basis of expert assessment and comparative analysis of economics and other regional universities (pedagogical, technical, classical) competitive advantages of specialized higher education institutions in working with mass media were demonstrated. Managerial features, professional orientation of education and training programs, economic links with regional enterprises can highlight these advantages. Rising requirements of branch regulators to media activity of universities result in chaotization of information flows and increase in their impact on regional positioning. Therefore, we can observe an antagonistic dualism between harsh reality and magic virtual pictures. The authors put forward a logical scheme for resolving this problem, relying on synthesis of institutionalism, cluster approach (according to M. Porter) and conventional territorial and industrial marketing.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141109108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of Bio-Economics and Training Highly-Qualified HR in Russian Regions 俄罗斯各地区生物经济的发展与高素质人力资源的培养

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-105-117

E. S. Titova

{"title":"Development of Bio-Economics and Training Highly-Qualified HR in Russian Regions","authors":"E. S. Titova","doi":"10.21686/2413-2829-2024-3-105-117","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-105-117","url":null,"abstract":" Bibliographic and bibliometric analyses showed a serious growth in the number of investigations on bio-economics in 2016–2023. It was pointed out that for bio-economics development we need not only the generation of effective bio-technologies but also their translation – knowledge proliferation. Traditionally these functions are realized mainly through system of personnel training, which gives an opportunity to train highly-qualified workers capable of maintaining effectiveness of production forces at the advanced level. In view of this the present article compiled a sample of 36 Russian universities by ‘Bio-technology and bio-engineering’ and ‘Ecology’ ratings. In addition 10 more universities were included by ‘Economics’ rating. The entry of each university was fixed for subsequent visualization by cartography in order to find regions of prospective development of inter-disciplinary and convergent education programs. Later on a broader sample of leading home universities research was conducted on education programs aimed at training qualified personnel for developing ecologic bio-technologies based on new knowledge. Findings of the research demonstrate that Russia has got prospects for effective development of bioeconomics based on ecologic bio-technologies.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Today’s Mechanisms of Financing the 4th Energy-Transition 当今第四次能源转型的融资机制

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-127-133

E. V. Altukhova

{"title":"Today’s Mechanisms of Financing the 4th Energy-Transition","authors":"E. V. Altukhova","doi":"10.21686/2413-2829-2024-3-127-133","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-127-133","url":null,"abstract":" Today global community focuses on stepping-up efforts aimed at cutting emissions of green-house gases to the atmosphere. It is connected with active realization of the 4th energy-transition strategy based on replacement of one power sources by others that are more efficient and ecologically clean. Current trends of sustainable development define priorities and new approaches to sources and forms of financing. Serious impact on selection of finance mechanisms is made by sectoral specific features demonstrating key lines of development. The article studies accessible efficient finance tools, which can provide a new format of interaction with regard to principles of power system functioning. As auxiliary resources fostering finance priority identification the author put forward ESG-accounting and ESG-ratings. European experience of using mechanisms of financing energy-effective projects can be interesting. The author formulated principles of the 4th energy-transition, showed key lines in the 4th energy-transition financing with regard to coordination of economic interests of process participants and highlighted the most important sources of financing. It is recommended to prioritize the development of technological competences oriented to home market.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141112189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainable Development of Human Potential as Strategic Priority of Providing National Security 可持续开发人的潜能是保障国家安全的战略重点

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-77-91

G. Gagarina, I. V. Gorokhova, A. Gretchenko

{"title":"Sustainable Development of Human Potential as Strategic Priority of Providing National Security","authors":"G. Gagarina, I. V. Gorokhova, A. Gretchenko","doi":"10.21686/2413-2829-2024-3-77-91","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-77-91","url":null,"abstract":" The article acts as an answer to the request of students of higher education institutions in specialization ‘Economic security’, who face the necessity to estimate the impact of sustainable development of human potential on providing national security of the country. In this context the article studies theoretical aspects of human potential in the system of national security of Russia in the present geopolitical and finance and economic situation in the world. The authors work out the system of key indicators having indentified those, which characterize the level of education and science development as well as public health service and put forward methods to estimate the level of human potential development and its impact on national economic security of the country. Having analyzed threats in the field of education, science and public health service the authors propose ways of their minimization. Special attention is paid to elaboration of forecasts concerning selected indicators, which can help assess the development of human potential in the medium-term perspective and arrange necessary steps aimed at cutting threats and improving economic security in this field.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141109116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Updating the Content of Bookkeeping Method in Conditions of Regulatory Framework Reorganization and On-Going Digitalization of Accounting in Russia 在俄罗斯会计监管框架重组和持续数字化的条件下更新簿记方法的内容

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-134-141

S. V. Asriev

{"title":"Updating the Content of Bookkeeping Method in Conditions of Regulatory Framework Reorganization and On-Going Digitalization of Accounting in Russia","authors":"S. V. Asriev","doi":"10.21686/2413-2829-2024-3-134-141","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-134-141","url":null,"abstract":" The article tries to substantiate the extension of the list of accounting methods, which make up the method of current bookkeeping. Focus is not made on specifying content of the present and established in practice ways of accounting but on insertion in the list such elements of the method that foster realization of tasks facing the current accounting within the frames of informational support of management and outward control. At the same time these elements of the method were not taken into consideration in the regulatory framework. According to the author, extension of the list of elements of bookkeeping methods can build a frame for shaping the home regulatory framework in bookkeeping. Reorganization of Russian accounting rules (standards), which can be traced lately, demonstrates timeliness of introduction of new approaches to elaborating the system of enactments. Insertion in the list of key issues liable to regulation of matters of methodology underlines the importance of the principle of content priority over form. It can help adjust regulatory framework in accordance with procedure and technological principle. The author put forward methodology, which can be applied to any type of objective accounting.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mathematic Model of Business-Ecosystem 商业生态系统数学模型

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-54-60

O. Kalenov

{"title":"Mathematic Model of Business-Ecosystem","authors":"O. Kalenov","doi":"10.21686/2413-2829-2024-3-54-60","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-54-60","url":null,"abstract":" The article discusses the approach to building a mathematic model of business-ecosystem. To provide objectivity to the model it is proposed to study business-ecosystem as a customer-centric triad, which includes, firstly, the totality of elements of inter-branch belonging interacting in the process of development, production and marketing; secondly, one or several digital platforms with a set of various services integrated around one company. It gives the customer an opportunity to move in a ‘seamless’ way along them and obtain benefits from their complex use and satisfy his/her needs in conditions of one window. And thirdly, this pattern covers the organization itself, which uses innovation approaches to management and considers the enterprise as a self-developing complex living body that can effectively interact with the outward environment. The most important parameter showing profitability of staying in business-system is price of goods and services, which shall be studied from different sides at the same time: customer, supplier and organizer (proprietor) of the eco-system. Apart from profitable price for all participants, in order to assess efficiency of participation in business-ecosystems it is proposed to investigate functions of cost minimization, market share maximization and the rate of customer satisfaction maximization. The system of these criteria allows us, on the one hand, to identify limits of the business-ecosystem and on the other hand, to model the behavior of its elements and on this basis to make adequate managerial decisions.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Forecasting Macro-Economic Indicators Based on Text Information from Strategic Management Field in Russia 根据俄罗斯战略管理领域的文本信息预测宏观经济指标

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-38-53

A. V. Zagranovskaia

{"title":"Forecasting Macro-Economic Indicators Based on Text Information from Strategic Management Field in Russia","authors":"A. V. Zagranovskaia","doi":"10.21686/2413-2829-2024-3-38-53","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-38-53","url":null,"abstract":" The current situation in economic activity is notable for exponential increase in accessible e-information and serious interest in its use in order to get competitive advantages. The article studies influence of information published in mass media on the essential social and economic indicators, which show key concepts of the system of strategic management in Russia. Methodological basis of the research was formed by theories of cognitive, topical modeling and regressive analysis. In the investigation the author used methods of topical modeling, machine education and statistical analysis of data. The author put forward the procedure of automated plotting of the cause-and-effect diagram based on qualitative and quantitative data. The system of causal links between key concepts of the system gave a chance to build forecast models of high accuracy. Findings of the research showed that topics being highlighted in mass media can influence social and economic indicators. Unfortunately, accidental events can make mathematic models, relying on system inertia, inadequate. In theoretical aspect the article proposes the procedure of automated building of the cause-and-effect diagram based on heterogeneous data, which can eliminate the problem of subjectivity of expert estimations in plotting cognitive maps. In applied aspect models of forecasting the most important social and economic indicators based on mass media publications were worked out that lean against cause-and-effect diagram and can support well-grounded managerial decisions and in case of necessity can affect the situation.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141111418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Current System of Ecologic Taxes in Industrialised Countries 工业化国家的现行生态税制度

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-05-22 DOI: 10.21686/2413-2829-2024-3-118-126

M. D. Simonova, E. A. Yarnykh, D. I. Ermolaeva

{"title":"The Current System of Ecologic Taxes in Industrialised Countries","authors":"M. D. Simonova, E. A. Yarnykh, D. I. Ermolaeva","doi":"10.21686/2413-2829-2024-3-118-126","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-3-118-126","url":null,"abstract":" The goal of the article is to research the development of ecologic tax system used in taxation system of industrialised countries and taxa impact on economy. The authors summarized the system of tax bases of EU countries for ecologic taxation. The process of transforming the system of the given taxes and systematization of ecologic taxes can help identify their distinguishing features. Groups of ecologic taxes in industrialised countries play a serious role in regulating ecologic events. Among them it is necessary to mention tax on power, tax on transport, tax on resources, etc. Economic policy in the field of environment protection is affected by the process of distribution of obtained funds through fiscal mechanisms. Within the frames of research on the ecologic taxation system in the North Europe focus is made on the tax on carbon dioxide, which is a key element in this context. Tax rates grew from the initial date in the mid-1990-s to 2023. Results of regressive analysis for Denmark showed that the key factor affecting the ecologic tax earnings of the budget is the high level of tax burden. Due to toughening of tax and budegt policy tax revenues of the country grow. Positive experience of North European countries shows that to provide topicality and functionality of ecologic taxes shall be regularly upgraded and adjusted to economic conditions and ecologic requirements and trends. They are extemely important for stimulating power optimization, environment protection and finally, they are socially oriented.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141110084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0