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Research on Evolutionary Mechanism of Platform Ecosystem Based on Platform Envelope Perspective 基于平台包络视角的平台生态系统进化机制研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2369
Jiaqi Shang
{"title":"Research on Evolutionary Mechanism of Platform Ecosystem Based on Platform Envelope Perspective","authors":"Jiaqi Shang","doi":"10.32629/memf.v5i3.2369","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2369","url":null,"abstract":"Platform envelope is a crucial strategy for platform ecosystem evolution. To delve into the \"black box\" of envelopment strategy mechanisms, this paper conducts an exploratory case study on Tencent, a representative platform enterprise, focusing on its path of platform envelopment. The study reveals that within the ecosystem context, the implementation of platform envelopment follows a mechanism chain encompassing \"matching-analysis-sharing-stimulation\".","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Opportunities and Risks: Chinese Enterprises' Investment in Türkiye 机遇与风险：中国企业在土耳其的投资
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2365
Lingwei Yao
{"title":"Opportunities and Risks: Chinese Enterprises' Investment in Türkiye","authors":"Lingwei Yao","doi":"10.32629/memf.v5i3.2365","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2365","url":null,"abstract":"Türkiye has become an important partner in the joint construction of the BRI. Chinese companies attach great importance to Türkiye's geostrategic location and therefore have made large investments in fields such as energy, infrastructure, and technology. However, these investments are also subject to ongoing economic and currency risks, as well as geopolitical risks.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study of the Impact of Digital Finance on the High-Quality Development of Manufacturing Firms 数字金融对制造业企业高质量发展的影响研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2351
Manning Wang
{"title":"A Study of the Impact of Digital Finance on the High-Quality Development of Manufacturing Firms","authors":"Manning Wang","doi":"10.32629/memf.v5i3.2351","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2351","url":null,"abstract":"Driven by the wave of globalisation and informatisation, digital finance, as a revolutionary financial service model, is profoundly affecting the development pattern of traditional industries.In this study, we explore in depth the impact of digital finance on the high-quality development of manufacturing enterprises, focusing on how digital finance can be used to analyse how digital finance can, through modern information technology-such as big data, cloud computing, artificial intelligence, promotes the improvement of innovation and industrial upgrading of manufacturing enterprises, promotes green development and transformation, and at the same time effectively reduces financing constraints and promotes the growth of economic benefits. Through in-depth empirical research and theoretical analysis, this paper aims to provide a new development path for manufacturing enterprises and contribute to the sustainable development of the economy.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role and Impact of Social Media Platforms in Digital Marketing Strategies 社交媒体平台在数字营销战略中的作用和影响
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2363
Sijin Liu
{"title":"The Role and Impact of Social Media Platforms in Digital Marketing Strategies","authors":"Sijin Liu","doi":"10.32629/memf.v5i3.2363","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2363","url":null,"abstract":"This article explores the indispensable role of social media in digital marketing strategies and its profound impact on marketing outcomes through in-depth analysis. We have thoroughly analyzed the unique characteristics and functions of social media, and elaborated on its decisive role in brand positioning, expanding market reach paths, and refining customer relationship management. Through case studies and precise data support, we have revealed the significant contribution of social media in optimizing marketing effectiveness, reducing marketing costs, and stimulating user engagement. In addition, the article also touches on the challenges encountered by social media in the field of digital marketing, and proposes innovative response strategies and practical implementation suggestions.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study of the Structure of Labor Participation and Changes in China's Rural Population 中国农村人口劳动参与结构及其变化研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2371
Mengna Si, Jiahui Tang, Tianzhu Gu
{"title":"A Study of the Structure of Labor Participation and Changes in China's Rural Population","authors":"Mengna Si, Jiahui Tang, Tianzhu Gu","doi":"10.32629/memf.v5i3.2371","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2371","url":null,"abstract":"Based on the analysis of data from the last three national censuses conducted by the National Bureau of Statistics, this paper examines the structure of labor force participation and the trend of change in China. The results show that China's labor force participation rate as a whole has shown a declining trend, and the rate of decline in rural areas is smaller than that in urban areas. This difference reflects the imbalance between urban and rural security levels, and also reveals the phenomenon of a higher proportion of older or senior rural labor force participation in economic activities. The article also explores the main reasons for the decline in the labor participation rate and puts forward corresponding policy recommendations to promote the long-term balanced development of the population and the economy and society.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis and Research on the Marketing Mix of Grin Natural 格林天然公司营销组合分析与研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2361
Muting Chen
{"title":"Analysis and Research on the Marketing Mix of Grin Natural","authors":"Muting Chen","doi":"10.32629/memf.v5i3.2361","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2361","url":null,"abstract":"This study focuses on the marketing analysis of Grin Natural toothpaste brand in New Zealand, which aims at family oral health and provides different products for children and adults, including biodegradable toothbrushes and dental floss handles. Through the optimization of marketing mix strategy (product, price, promotion), it aims to improve brand efficiency and consumer loyalty of Grin Natural. The research adopts market analysis and positioning strategy, focusing on evaluating product characteristics, pricing and channel strategy. It is found that Grin has achieved success in natural ingredients, environmental protection packaging and clear labeling, but lacks joint brand strategy. The price positioning reflects the middle-class market, and puts forward moral considerations for the accessibility of low-income groups. This study suggests that Grin use mobile technology to expand the market, and provide products and price strategies for low-income consumers to enhance market influence in an inclusive way. The research results provide valuable insights for the promotion of natural oral health products, especially in terms of global expansion and market inclusion.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on Innovation in Enterprise Strategic Management under the Background of Digital Transformation 数字化转型背景下的企业战略管理创新研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2383
Chao Zhu
{"title":"Research on Innovation in Enterprise Strategic Management under the Background of Digital Transformation","authors":"Chao Zhu","doi":"10.32629/memf.v5i3.2383","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2383","url":null,"abstract":"The purpose of this essay is to explore how digital transformation is driving innovation in enterprise strategic management. It will examine the background of digital transformation, the evolving role of strategic management, and key strategies for enterprises in the digital age. Additionally, it will highlight successful case studies and address the challenges and risks associated with digital transformation. Finally, the essay will consider future trends in strategic management and how enterprises can remain competitive in an evolving digital landscape.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategies for Giving Full Play to the Leadership Charm of Enterprise Executives to Promote the Construction of Innovation Culture of SMEs 充分发挥企业高管领导魅力促进中小企业创新文化建设的策略研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2375
Donglin Jiang
{"title":"Strategies for Giving Full Play to the Leadership Charm of Enterprise Executives to Promote the Construction of Innovation Culture of SMEs","authors":"Donglin Jiang","doi":"10.32629/memf.v5i3.2375","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2375","url":null,"abstract":"In the construction of enterprise innovation culture, the most important thing is to exert the leader's charisma, which can not only stimulate the development vitality of the enterprise, but also form the innovation- oriented enterprise culture atmosphere, thus help to enhance the development level and quality of the enterprise, and improve the core competitiveness of the enterprise market. Therefore, the paper analyzes and studies the connotation of the leader's charisma, and explores the significance and strategy of using the leader's charisma to promote innovation culture construction.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141829130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Current Situation and Future Trends of Banking and Finance Development 银行与金融业发展现状及未来趋势研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2367
Yidong Liu
{"title":"Research on the Current Situation and Future Trends of Banking and Finance Development","authors":"Yidong Liu","doi":"10.32629/memf.v5i3.2367","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2367","url":null,"abstract":"This article mainly introduces the strategic direction, business innovation, and social responsibility of the banking industry in promoting green and sustainable development. this article also explores the strategic direction, business innovation, and social responsibility of the banking industry in promoting green and sustainable development, as well as the challenges and opportunities it faces. This article aims to provide useful references for the future development of the banking industry and promote its greater role in economic and social development.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Balanced Incentives: The Complex Dynamic Relationship Between Executive Compensation and Organizational Performance 平衡激励：高管薪酬与组织绩效之间的复杂动态关系
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2364
Xinglong Li
{"title":"Balanced Incentives: The Complex Dynamic Relationship Between Executive Compensation and Organizational Performance","authors":"Xinglong Li","doi":"10.32629/memf.v5i3.2364","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2364","url":null,"abstract":"This article examines the multifaceted impact of executive compensation packages on corporate performance, innovation, and ethical conduct. Utilizing agency theory and stakeholder theory, it explores how these packages motivate executives, align their interests with shareholders, and promote broader stakeholder engagement. Well-structured compensation packages enhance executive motivation, reduce conflicts, and foster innovation and social responsibility. Empirical evidence suggests a positive correlation between executive pay structures and firms' innovative output. However, potential pitfalls such as short-termism and unethical behavior necessitate a balanced approach. The study emphasizes the importance of designing compensation packages that drive performance, uphold ethical standards, and align with societal values. Through case studies and empirical research, it advocates for incentivizing executives based on both financial performance and ethical conduct.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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