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Study on the Practice of Digital Countryside under the Goal of Agricultural Power-based on Yubei District Digital Intelligence and Technology Village as an Example 以渝北区数字智能科技村为例，研究农业强国目标下的数字乡村实践
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2349
Yanlan Yang
{"title":"Study on the Practice of Digital Countryside under the Goal of Agricultural Power-based on Yubei District Digital Intelligence and Technology Village as an Example","authors":"Yanlan Yang","doi":"10.32629/memf.v5i3.2349","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2349","url":null,"abstract":"The goal of a strong agricultural country is an important strategic plan for China to comprehensively promote rural revitalization and modernization of agriculture and rural areas. As one of the first national digital countryside pilot areas, Yubei District in Chongqing Municipality actively promotes the high-quality development of rural industries. This paper adopts the case study method to explore in depth the intelligence and precision of agricultural production, to accelerate the construction of digital countryside. Through the implementation of the seed industry revitalization action, the establishment of the country's first hilly mountainous digital intelligent unmanned orchard, and the improvement of the smart governance platform and digital management system and other practical achievements. Sound digitalization of rural public services, such as smart pensions and telemedicine services, improves the quality of life of rural residents. This study not only helps to deepen the understanding of Yubei District's digital intelligence and technological rural practices, but also provides useful lessons and references for other regions to promote agricultural modernization.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141829607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Information Technology in Performance Appraisal Management of State Owned Enterprises 信息技术在国有企业绩效考核管理中的应用
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2391
Yue Ye
{"title":"Application of Information Technology in Performance Appraisal Management of State Owned Enterprises","authors":"Yue Ye","doi":"10.32629/memf.v5i3.2391","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2391","url":null,"abstract":"In order to improve the competitiveness of state-owned enterprises, performance evaluation management needs to rely on information technology. The article explores the specific application and advantages of information technology in performance evaluation and management of state-owned enterprises. Information technology has improved work efficiency, promoted information sharing, and achieved data visualization. To promote application, it is recommended to build a digital management system, conduct information training, and strengthen information security management. These measures will help improve the performance management level of state-owned enterprises and enhance their competitiveness.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Calculation of VaR — Based on the Account Manager's Perspective 基于账户经理视角的风险价值计算
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2358
Yansong Wang, Xianshuo Qi, Shu Qin
{"title":"Calculation of VaR — Based on the Account Manager's Perspective","authors":"Yansong Wang, Xianshuo Qi, Shu Qin","doi":"10.32629/memf.v5i3.2358","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2358","url":null,"abstract":"Value at Risk (VaR) is one of the risk measurement methods used by international financial institutions, which can be applied to stock, bond, future, option, complex derivative and other financial markets. VaR is also a primary measure for quantifying market risk and has gradually become the main basis for banks to calculate their capital requirements for market risk using internal models. This paper attempts to use three methods (variance-covariance method, historical simulation method, Monte-Carlo simulation method) to calculate VaR in both single asset and multiple assets scenarios to help account managers manage portfolios and guard against various potential risks. In addition, it compares the advantages and disadvantages of three methods in different scenarios to assist account managers adopt algorithms flexibly.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the Determinants of Elderly Individuals' Consumption Behavior Towards Health Care Products — a Case Study of Matu Town, Maoming City, Guangdong Province 老年人保健品消费的决定因素调查--以广东省茂名市马头镇为例
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2350
Chunhui Zhang, Zhenjie Huang, Haoxian Long, Jingjing Qiao, Yuxin He
{"title":"Investigating the Determinants of Elderly Individuals' Consumption Behavior Towards Health Care Products — a Case Study of Matu Town, Maoming City, Guangdong Province","authors":"Chunhui Zhang, Zhenjie Huang, Haoxian Long, Jingjing Qiao, Yuxin He","doi":"10.32629/memf.v5i3.2350","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2350","url":null,"abstract":"With the aging of the population, the health problems of the elderly are getting increasing attention. According to the data of the seventh census in China, the continuous expansion of the elderly group has stimulated the expansion of the health care consumption market. Before the practice research, this research group summarized some common factors affecting the elderly's consumption of health care products by reading some literature and the collection of relevant materials, mainly including cognitive degree, emotional and psychological factors, age, economic situation, market situation and social policies and other factors. This practice survey found that the cognitive degree and health status of health care products among the elderly are the most important factors affecting their consumption of health care products. At the same time, psychological factors such as loneliness and identity will also affect the elderly's health care awareness and consumption of health care products. External factors such as consumer fraud will also affect the purchase of health care products by the elderly. Therefore, in promoting the consumption of health care products by the elderly, attention should be paid to improving the cognition of the elderly on health care products, pay attention to their health status and mental health, strengthen the supervision of consumer health care products, and prevent consumer fraud and other bad behaviors.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Analysis of the Pathways for Developing Agricultural Product Live Streaming Sales in Guangxi within the Context of Rural Revitalization 乡村振兴背景下广西农产品直播销售发展路径分析
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2362
Yilian Li, Xueyu Huang, Guiwen Lin
{"title":"An Analysis of the Pathways for Developing Agricultural Product Live Streaming Sales in Guangxi within the Context of Rural Revitalization","authors":"Yilian Li, Xueyu Huang, Guiwen Lin","doi":"10.32629/memf.v5i3.2362","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2362","url":null,"abstract":"Within the scope of rural revitalization, live streaming sales of agricultural products emerge as a novel and promising sales approach. Given its status as a major agricultural province, Guangxi has the potential to harness this new sales model to advance rural industrial development and accelerate the rural revitalization process. This paper examines the current state of live streaming sales of agricultural products in Guangxi, delves into the challenges Guangxi faces in adopting this approach, and proposes practical pathways for its development to foster rural advancement.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploration of New Media Marketing Strategies Based on Content Marketing and Community Management 基于内容营销和社区管理的新媒体营销战略探索
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2392
Jiuhong Chen
{"title":"Exploration of New Media Marketing Strategies Based on Content Marketing and Community Management","authors":"Jiuhong Chen","doi":"10.32629/memf.v5i3.2392","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2392","url":null,"abstract":"In the era of digitization and informatization, new media marketing has gradually become the main means of marketing, and content marketing and community management are the two main sectors involved. This article outlines the roles of content marketing and community management in new media marketing, and proposes strategies for new media marketing based on this, in order to provide reference suggestions for related enterprises in new media marketing.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Challenges and Opportunities Faced by Marketing from the Perspective of Business Administration 从工商管理角度分析市场营销面临的挑战和机遇
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2384
Yuxiao Han, Xin Gong
{"title":"Analysis of the Challenges and Opportunities Faced by Marketing from the Perspective of Business Administration","authors":"Yuxiao Han, Xin Gong","doi":"10.32629/memf.v5i3.2384","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2384","url":null,"abstract":"Marketing is a key component of enterprises’ success, constantly influenced by new technologies, consumers behaviors, and new competitive environments. Understanding and responding to these challenges and opportunities has become crucial in the study and practice of business administration. With the advancement of technology and changes in consumers behaviors, enterprises must adapt to the new market environment, formulate and execute marketing strategies in innovative ways, including in-depth exploring consumer insights, optimizing marketing mix and flexible response, embracing digital transformation and upgrading and emphasizing corporate social responsibility construction.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141829601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Branding Strategies in Fashion Marketing — Case Study of ZARA 时尚营销中的品牌战略 - ZARA 案例研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2377
Xinyu Zhou
{"title":"Branding Strategies in Fashion Marketing — Case Study of ZARA","authors":"Xinyu Zhou","doi":"10.32629/memf.v5i3.2377","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2377","url":null,"abstract":"This essay introduces the situation of literature on branding, and then analysis the branding strategies of ZARA as a case study from its business model, cooperation, online and offline shops, and social media. Based on the company's branding strategy, the article gives suggestions as well as solutions to the problem.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on Household Financial Asset Allocation Based on Population Aging 基于人口老龄化的家庭金融资产配置研究
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2357
Yanqi Li
{"title":"Research on Household Financial Asset Allocation Based on Population Aging","authors":"Yanqi Li","doi":"10.32629/memf.v5i3.2357","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2357","url":null,"abstract":"With the intensification of population aging, household financial asset allocation is facing new challenges. This paper analyzes the trend of population aging and its impact on the financial market, and discusses the relative changes of high risk assets and low risk assets in household financial asset allocation, and how to allocate assets according to households' risk appetite and investment goals. This paper reviews and analyzes relevant literature at home and abroad, and uses the data of China Household Finance Survey (CHFS) from 2015 to 2019 to explore the impact of population aging on household financial asset allocation.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of EIQ-ABC Analysis Method in Warehouse Management of X Cold Chain Logistics Distribution Center EIQ-ABC 分析方法在 X 冷链物流配送中心仓库管理中的应用
Modern Economics & Management Forum Pub Date : 2024-07-17 DOI: 10.32629/memf.v5i3.2394
Lan Jiang, Shuning Bi, Yingping Guo
{"title":"Application of EIQ-ABC Analysis Method in Warehouse Management of X Cold Chain Logistics Distribution Center","authors":"Lan Jiang, Shuning Bi, Yingping Guo","doi":"10.32629/memf.v5i3.2394","DOIUrl":"https://doi.org/10.32629/memf.v5i3.2394","url":null,"abstract":"In recent years, China's cold chain logistics has gradually strict requirements on timeliness and quality, and cold chain logistics enterprises are faced with the challenge of how to rationally plan distribution centers to quickly respond to and meet the diversified needs of consumers.As a key node in the cold chain logistics system, the overall cargo management and storage efficiency of the cold chain distribution center play an important role in ensuring the efficiency and quality of cold chain logistics distribution.In order to scientifically plan the warehousing management of the cold chain distribution center, this paper takes X cold chain logistics distribution center as the research object, combines EIQ method and ABC classification method, makes statistical analysis of its customers' order data, and scientifically classifies customer orders and goods, so as to rationally optimize the storage of goods and order selection methods, aiming at improving the warehousing efficiency of the distribution center.In order to meet the needs of customers efficiently and with high quality.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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