Investigating the Determinants of Elderly Individuals' Consumption Behavior Towards Health Care Products — a Case Study of Matu Town, Maoming City, Guangdong Province

Abstract

With the aging of the population, the health problems of the elderly are getting increasing attention. According to the data of the seventh census in China, the continuous expansion of the elderly group has stimulated the expansion of the health care consumption market. Before the practice research, this research group summarized some common factors affecting the elderly's consumption of health care products by reading some literature and the collection of relevant materials, mainly including cognitive degree, emotional and psychological factors, age, economic situation, market situation and social policies and other factors. This practice survey found that the cognitive degree and health status of health care products among the elderly are the most important factors affecting their consumption of health care products. At the same time, psychological factors such as loneliness and identity will also affect the elderly's health care awareness and consumption of health care products. External factors such as consumer fraud will also affect the purchase of health care products by the elderly. Therefore, in promoting the consumption of health care products by the elderly, attention should be paid to improving the cognition of the elderly on health care products, pay attention to their health status and mental health, strengthen the supervision of consumer health care products, and prevent consumer fraud and other bad behaviors.