An Analysis of the Pathways for Developing Agricultural Product Live Streaming Sales in Guangxi within the Context of Rural Revitalization

Abstract

Within the scope of rural revitalization, live streaming sales of agricultural products emerge as a novel and promising sales approach. Given its status as a major agricultural province, Guangxi has the potential to harness this new sales model to advance rural industrial development and accelerate the rural revitalization process. This paper examines the current state of live streaming sales of agricultural products in Guangxi, delves into the challenges Guangxi faces in adopting this approach, and proposes practical pathways for its development to foster rural advancement.