Research on Evolutionary Mechanism of Platform Ecosystem Based on Platform Envelope Perspective

Abstract

Platform envelope is a crucial strategy for platform ecosystem evolution. To delve into the "black box" of envelopment strategy mechanisms, this paper conducts an exploratory case study on Tencent, a representative platform enterprise, focusing on its path of platform envelopment. The study reveals that within the ecosystem context, the implementation of platform envelopment follows a mechanism chain encompassing "matching-analysis-sharing-stimulation".