{"title":"Vom E-Mail-Marketing zum Lead Management","authors":"M. Philipp","doi":"10.1007/978-3-658-21688-7_14","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_14","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121218902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Künstliche Intelligenz in Marketing und Vertrieb","authors":"Claudia Bünte","doi":"10.1007/978-3-658-21688-7_33","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_33","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"179 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116158679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Automation von Marketing und Vertrieb","authors":"U. Hannig","doi":"10.1007/978-3-658-21688-7_1","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_1","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128219830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Valide Kundendaten – Das Fundament für Omni-Channel Marketing","authors":"Simone Braun","doi":"10.1007/978-3-658-21688-7_12","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_12","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129251458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Ahlers, Marc Bernath, M. Handschuh, Steffen Oder
{"title":"Digitalisierung und Automation des B2B-Vertriebs","authors":"G. Ahlers, Marc Bernath, M. Handschuh, Steffen Oder","doi":"10.1007/978-3-658-15260-4_23","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_23","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"210 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114312495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integration der Vertriebspartner in das Lead Management","authors":"Philipp von der Brüggen","doi":"10.1007/978-3-658-21688-7_16","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_16","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127949055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Entschlüsselung der Kunden DNA","authors":"Dennis Krieger","doi":"10.1007/978-3-658-21688-7_11","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_11","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133649143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Automation in der Touristik","authors":"T. Voigt","doi":"10.1007/978-3-658-21688-7_20","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_20","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131184198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}