{"title":"Zusammenspiel von Lead Management und CRM entlang der Customer Journey","authors":"Alexander Woelke","doi":"10.1007/978-3-658-15260-4_15","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_15","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115273948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"B2B-Neugeschäft durch Marketing Automation","authors":"Thomas Foell","doi":"10.1007/978-3-658-15260-4_16","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_16","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121639645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}