{"title":"Content Marketing Automation – Was lange währt, wird richtig gut","authors":"T. Sydow","doi":"10.1007/978-3-658-21688-7_29","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_29","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124146715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Aufbau und Management des Marketing Technology Stack","authors":"Vivien Kupplmayr-Erler","doi":"10.1007/978-3-658-21688-7_25","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_25","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114456251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Account-based Marketing – Weit mehr als ein neuer Automatisierungstrend","authors":"T. Herrmann","doi":"10.1007/978-3-658-21688-7_27","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_27","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"35 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120857178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Roadmap zur Marketing Automation","authors":"A. Körner","doi":"10.1007/978-3-658-15260-4_9","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_9","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129498337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Auswirkungen der Sales und Marketing Automation auf den Vertrieb","authors":"Philipp Moder","doi":"10.1007/978-3-658-15260-4_27","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_27","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129316522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Account-based Marketing mit CRM und Marketing Automation","authors":"K. Heinzelbecker","doi":"10.1007/978-3-658-21688-7_28","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_28","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115594553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Vertrieb 2030 – Megatrends und ihre Folgen für den Vertrieb","authors":"Nikolas Beutin","doi":"10.1007/978-3-658-15260-4_22","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_22","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"06 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126947549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}