{"title":"Ran an den Kunden – So wird die Customer Journey zum Erfolgstrip","authors":"Roger Voland","doi":"10.1007/978-3-658-15260-4_12","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_12","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114704448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation von Marketing-Automation-Systemen","authors":"Tony Vormelcher, U. Hoffmann","doi":"10.1007/978-3-658-15260-4_10","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_10","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134052098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Verzahnung von Marketing und Sales Automation","authors":"Manfred Aull","doi":"10.1007/978-3-658-15260-4_7","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_7","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126165729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Predictive Intelligence als Erfolgsfaktor im B2B-Marketing","authors":"T. Geiger, Uwe G. Seebacher","doi":"10.1007/978-3-658-21688-7_32","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_32","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123322273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Automation in DACH","authors":"Uwe Hannig, Klaus Heinzelbecker, Thomas Foell","doi":"10.1007/978-3-658-21688-7_7","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_7","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132494146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Datenschutzrecht und Marketing Cloud","authors":"Sabine Heukrodt-Bauer","doi":"10.1007/978-3-658-21688-7_31","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_31","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126908899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Automation aus der Marketing Cloud","authors":"Uwe Hannig","doi":"10.1007/978-3-658-21688-7_30","DOIUrl":"https://doi.org/10.1007/978-3-658-21688-7_30","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"273 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115288348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Automation führt zu Prozessoptimierung","authors":"A. Sanderson","doi":"10.1007/978-3-658-15260-4_6","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_6","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128675344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Internationalisierung mit Inbound Marketing und Marketing Automation stärken","authors":"T. Herrmann","doi":"10.1007/978-3-658-15260-4_21","DOIUrl":"https://doi.org/10.1007/978-3-658-15260-4_21","url":null,"abstract":"","PeriodicalId":209759,"journal":{"name":"Marketing und Sales Automation","volume":"375 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113996250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}