Jurnal Kajian Ilmu Manajemen (JKIM)最新文献

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Studi Komparasi Perilaku Kreatif Mahasiswa Menghadapi Dunia Kerja (Pada Mahasiswa Jurusan Manajemen FEB di UTM) 学生创意行为比较研究面向工作世界(UTM 2月管理专业学生)
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15520
Anis Binti Hamed, M. Anshori
{"title":"Studi Komparasi Perilaku Kreatif Mahasiswa Menghadapi Dunia Kerja (Pada Mahasiswa Jurusan Manajemen FEB di UTM)","authors":"Anis Binti Hamed, M. Anshori","doi":"10.21107/jkim.v2i1.15520","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15520","url":null,"abstract":"This research was conducted to find out how students'creative behavior in facing the world of work. The research method used in this research is to use qualitative methods.And this research uses purposive sampling technique, namely the method of taking informants or data sources with certain considerations or certain criteria. These particular considerations, for example the person who is considered to know the most about what we expect, or maybe he is the ruler so that it will make it easier for researchers to explore the object or social situation to be studied. In this study using management students with the following criteria: 1. Trunojoyo Madura University students, 2.Management students, 3. 7th Semester Management students, 4. Students who after graduating from college want to work immediately. From the explanations of informants (A1, A2, A3, A4, and A5) who have been interviewed, the factors that encourage students after graduating from college to want to work immediately differ from one another. Some are caused by impulses from within himself (internal factors) and some are caused by encouragement or stimulation from the outside environment (external factors). However, most of the statements from the informants were influenced by internal factors, namely the desire of themselves, but some were influenced by external factors such as support from parents that made the informant melt and thought that the parents' decision must be the best    for him and the informant accepted suggestions from his parents. So it can be concluded that internal factors have a stronger influence because based on the statements of the five informants, four of the informants chose the job because of their own desires, and some were suggested by their parents and students could accept the sesuggestions without an element of coercion because after consideration it was goodness for him.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"729 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127248811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Dampak Pandemi Covid–19 Terhadap Rasio Profitabilitas, Likuiditas, Dan Aktivitas Perusahaan Subsektor Perdagangan Ritel Yang Terdaftar di Bursa Efek Indonesia Periode 2019 – 2020 分析Covid大流行对2008年至2020年在印尼证券交易所上市的盈利能力、流动性和零售行业行业活动比率的影响
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15515
Muhammad Riza Kurniawan, P. Purnamawati
{"title":"Analisis Dampak Pandemi Covid–19 Terhadap Rasio Profitabilitas, Likuiditas, Dan Aktivitas Perusahaan Subsektor Perdagangan Ritel Yang Terdaftar di Bursa Efek Indonesia Periode 2019 – 2020","authors":"Muhammad Riza Kurniawan, P. Purnamawati","doi":"10.21107/jkim.v2i1.15515","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15515","url":null,"abstract":"This study aims to determine the impact of the covid-19 pandemic on the profitability, liquidity, and activity ratios of retail trade sub-sector companies listed on the IDX for the period 2019-2020. This research data was obtained before and when the covid-19 pandemic occurred. The data was processed using the Wilcoxon test. The population in this study were 25 retail trade sub-sector companies. By using purposive sampling, the number of samples is determined to be 24 companies in the retail trade sub-sector. The results of this study indicate that there are significant differences in company profitability before and when the covid - 19 pandemic occurred. Meanwhile, in liquidity and activity, there were no significant differences before and during the covid - 19 pandemic.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122570332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Wardah Exclusive Matte Lip Cream Di Perkumpulan Rutin Ibu-Ibu Rt 03 Desa Sumberwono Kabupaten Mojokerto
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15517
Cindy Putri Dwi Lestari, S. Suyono
{"title":"Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Wardah Exclusive Matte Lip Cream Di Perkumpulan Rutin Ibu-Ibu Rt 03 Desa Sumberwono Kabupaten Mojokerto","authors":"Cindy Putri Dwi Lestari, S. Suyono","doi":"10.21107/jkim.v2i1.15517","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15517","url":null,"abstract":"The purpose of this study was to determine the lifestyle. The purpose of the partial influence of lifestyle on the purchasing decision of Wardah Exclusive Matte Lip Cream at the routine association of mothers in RT 03 Sumberwono Village Mojokerto Regency, to determine the effect of price partially on the purchasing decision of Wardah Exclusive Matte Lip Cream at routine gatherings. the women of RT 03 Sumberwono Village Mojokerto Regency, knowing the influence of lifestyle and price partially on the purchasing decision of Wardah Exclusive Matte Lip Cream at the routine gathering of women from RT 03 Sumberwono Village Mojokerto Regency. This research is a quantitative research with survey method. The population of this research is the women of RT 03 Sumberwono Village who are consumers or users of Wardah Exclusive Matte Lip Cream products. Because at the gathering in RT 03, Sumberwono Village, there were 104 people known. The sampling technique used non-probability sampling with purposive sampling method in order to obtain a sample of 50 employees. The data analysis technique used is multiple regression. The test results simultaneously (simultaneously) show that lifestyle and price variables have a positive effect on the purchasing decision of Warda Exclusive Matte Lipcream, it can be proven that the results obtained are 4,469. Lifestyle variables have a significant positive effect on purchasing decisions, this is evidenced by the value of tcount = 2,965 t table 1,678. and the correlation coefficient value shows a relationship of 15.68%. The price variable has effect on purchasing decisions, this is evidenced by the value of tcount = -0,058 t table 1,678. and the correlation coefficient value shows a relationship of 0.44%","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122391842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Promosi di Media Sosial Instagram Terhadap Minat Beli Konsumen Ukir Pecah (Mahasiswa Universitas Trunojoyo Madura) Instagram社交媒体推广对雕刻消费者兴趣的影响(特伦奥约约·马杜拉大学学生)
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15304
Candra Wahyu Wibowo, Nirma Kurriwati
{"title":"Pengaruh Promosi di Media Sosial Instagram Terhadap Minat Beli Konsumen Ukir Pecah (Mahasiswa Universitas Trunojoyo Madura)","authors":"Candra Wahyu Wibowo, Nirma Kurriwati","doi":"10.21107/jkim.v2i1.15304","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15304","url":null,"abstract":"This study aims to determine the effect of Instagram social media on buying intention in Ukir Pecah products among Trunojoyo University students, Madura. The method used in this research is to use a quantitative approach, the subjects in this study are students of Trunojoyo University, Madura. Sampling in this study using accidental sampling with a total of 99 respondents, and analysis using simple linear regression analysis. Sources of data in this study are primary data and secondary data. The data in this study were collected using a questionnaire technique, and after the data was collected, the researchers processed the data and the results from the calculated data, the authors drew conclusions. The results of this study are used to explain the influence of Instagram social media on consumer buying interest. The hypothesis in this-study is that-social-media Instagram has-a-significant-effect-on the Buying-Interest of Carving Broken consumers. It was found that the variable (X) namely social-media had a value of tcount ttable (20,0671,987). The-results of this study prove that the-independent variable, namely-the promotion in social-media-variable,-has-a-positive influence on-the dependent variable, namely the consumer buying interest variable.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129415896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Marketing Public Relations (Push, Pull, Pass Strategy) Rumah Sakit Islam Surabaya 策略营销公共关系(推,拉,传递策略)Rumah Sakit Islam泗水
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15511
Alma Nadhila Rahmandani, Tri Setiyarini
{"title":"Strategi Marketing Public Relations (Push, Pull, Pass Strategy) Rumah Sakit Islam Surabaya","authors":"Alma Nadhila Rahmandani, Tri Setiyarini","doi":"10.21107/jkim.v2i1.15511","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15511","url":null,"abstract":"This study aims to find out how the Marketing Public Relations Strategy is carried out by the Surabaya Islamic Hospital. The research method used in this study is a qualitative method with a qualitative descriptive type. The sample in this study were 7 respondents consisting of 2 hospital employees and 5 respondents from inpatients. Data collection is done by distributing questionnaires. The results showed that the informants chose RSI Surabaya for treatment because the PKRS (Hospital Health Promotion) activities carried out by the hospital could attract attention and make the informants have confidence in the health services provided by RSI Surabaya. In addition to promoting its health services, RSI is also trying to create a public image through several health talk shows which are broadcast live through PKRS RSI Surabaya media and even broadcast through Suara Muslim Radio 93.8 FM Surabaya.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124700369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Perbandingan Harga Saham, Volume Perdagangan, Dan Frekuensi Perdagangan Saham Sebelum Dan Sesudah Pengumuman Kasus Pertama Covid-19 di Indonesia (Event Study Pada Perusahaan Telekomunikasi Yang Terdaftar di BEI) 印度尼西亚首个Covid-19病例公布前和之后的股票价格比较、交易体积和交易频率(北注册电信公司的活动研究)
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15513
Fanny Dewi Sukma, Aprilina Susandini
{"title":"Analisis Perbandingan Harga Saham, Volume Perdagangan, Dan Frekuensi Perdagangan Saham Sebelum Dan Sesudah Pengumuman Kasus Pertama Covid-19 di Indonesia (Event Study Pada Perusahaan Telekomunikasi Yang Terdaftar di BEI)","authors":"Fanny Dewi Sukma, Aprilina Susandini","doi":"10.21107/jkim.v2i1.15513","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15513","url":null,"abstract":"This study aims to find out and compare the stock price, trading volume, and frequency of trading shares of telecommunication companies before and after the announcement of the first case of Covid-19 in Indonesia. The population in this study are companies that included in the Telecommunication Sub-Sector listed at IDX. The samples in this study used purposive sampling, where only 14 companies met the criteria. In this study, the data used is 30 days before and after the announcement of the first case of Covid-19 i n Indonesia. The hypothesis test used is Wilcoxon Signed Rank Test.The result showed that: 1) there is a significant differences in the stock price and trading volume of telecommunications companies before and after the announcement of the first case of Covid-19, 2) there is no significant difference in the frequency of trading shares of telecommunications companies before and after the announcement of the first case of Covid-19.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116707380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPHORA (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) 绿色营销对SEPHORA产品购买决策的影响(特伦奥约约·马杜拉大学经济学专业学生研究)
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15502
Siti Fatimah, Yustina Chrismardani
{"title":"PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPHORA (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)","authors":"Siti Fatimah, Yustina Chrismardani","doi":"10.21107/jkim.v2i1.15502","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15502","url":null,"abstract":"This research aims to determine green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products (Study of Trunojoyo Madura University Students) in 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products has a simultaneous effect on customer loyalty, and the product, price, place and promotion variables have a partial significant effect on customer loyalty.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128758016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Keterlibatan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan PDAM Sumber Pocong Bangkalan Dengan Motivasi Sebagai Variabel Intervening 工作参与度和工作满意度对潜在的PDAM采购人员绩效的影响,其动机是可变的干预
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15516
N. Hidayati, H. Safrizal
{"title":"Pengaruh Keterlibatan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan PDAM Sumber Pocong Bangkalan Dengan Motivasi Sebagai Variabel Intervening","authors":"N. Hidayati, H. Safrizal","doi":"10.21107/jkim.v2i1.15516","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15516","url":null,"abstract":"This study discusses about the effect job involvement, job satisfaction, empleyee performance and motivation of PDAM Sumber Pocong Bangkalan. The purposes of this study are to find out the effect job involvement and job satisfaction effect onemployee performance through motivation as an intervening variable. Ita use a quantitative approach population in this study 183 with 65 sample respondents, and used questionnaires in collecting data, using the multiple linear regression and path analyisis, the result showed that : 1) job involvement has a positive and significant effect on motivation. 2) job satisfaction has a positive and significant effect on motivation. 3) job involvement has a positive and significant effect on employee. 4) job satisfaction has a positive and significant effect on employee performance. 5) motivation has a positive and significant effect on employee performance 6) job involvement has a direct effect on employee performance without through the motivation. 7) job satisfaction has a direct effect on employee performance without through the motivation.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125511981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Effect of Individual Characteristics and Communication on the Performance of Indonesian New Generation Management Commissariat of University of Trunojoyo Madura with Organizational Commitment as an Intervening Variable During the Covid-19 Pandemic 个体特征和沟通对新冠肺炎大流行期间特鲁诺霍约马都拉大学印尼新一代管理委员会绩效的影响——以组织承诺为中介变量
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15501
Muflihatul Alia Sofianti, R. M. M. Wispandono
{"title":"The Effect of Individual Characteristics and Communication on the Performance of Indonesian New Generation Management Commissariat of University of Trunojoyo Madura with Organizational Commitment as an Intervening Variable During the Covid-19 Pandemic","authors":"Muflihatul Alia Sofianti, R. M. M. Wispandono","doi":"10.21107/jkim.v2i1.15501","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15501","url":null,"abstract":"Human resources are one of the keys to success in any organization and a leader must think about the level of performance of members in the midst of unstable living conditions due to the Covid-19 pandemic. One of the main focuses in improving performance is by paying attention to the characteristics of human resources and reviewing how the communication works between individuals in the organization. The independent variables in this study are individual characteristics and communication, the intervening variable is organizational commitment and the dependent variable is performance. This study uses a quantitative method that the population is the management of Indonesian New Generation Commissariat of University of Trunojoyo Madura with a sampling technique uses simple random sampling which obtained a sample of 43 respondents. The method of collecting data is done by distributing online questionnaires and for data processing uses multiple linear regression analysis and path analysis. The results of this study indicate that individual characteristics and communication partially and simultaneously have a positive and significant effect on organizational commitment and performance, organizational commitment has a positive and significant effect on performance. Individual characteristics and communication also have an indirect effect on performance through the intervening variable of organizational commitment.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128908889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Pemasaran Nasi Boran Dalam Memperluas Pasar Pada Kondisi Pandemi Covid 19 (Studi Pada Penjual Nasi Boran Di Kota Lamongan) 稻谷营销策略是将市场扩大到Covid 19大流行的情况
Jurnal Kajian Ilmu Manajemen (JKIM) Pub Date : 2022-07-14 DOI: 10.21107/jkim.v2i1.15512
Anak Ageng Bagas Putra Dewangga, Nurita Andriani
{"title":"Strategi Pemasaran Nasi Boran Dalam Memperluas Pasar Pada Kondisi Pandemi Covid 19 (Studi Pada Penjual Nasi Boran Di Kota Lamongan)","authors":"Anak Ageng Bagas Putra Dewangga, Nurita Andriani","doi":"10.21107/jkim.v2i1.15512","DOIUrl":"https://doi.org/10.21107/jkim.v2i1.15512","url":null,"abstract":"The development of the MSME sector has an important meaning in encouraging economic growth and reducing poverty in a country. One of the SMEs in Lamongan is Nasi Boran. Nasi Boran is a traditional food that has become a Micro Small Medium Enterprise (UMKM) which has become a hereditary business for the Lamongan community, especially those from Kaotan village, Sumberjo, Lamongan. The existence of the COVID-19 pandemic has an impact on the level of sales of Nasi Boran SMEs in Lamongan City which has decreased. The purpose of this study is to describe and formulate the right marketing strategy for selling Nasi Boran with a SWOT analysis approach. This study uses a purposive sampling technique by interviewing five related sources, namely the Nasi Boran seller and also one of the buyers whom the researcher happened to meet to buy boran rice as complementary data (secondary data). The results of the SWOT analysis obtained the IFAS value of 2.77 while the EFAS value of 2.16. Thus, if drawn with the SWOT Analysis Diagram, Nasi Boran UMKM is in quadrant 1 (positive, positive) where quadrant 1 is a very profitable situation. The result of choosing a competitive strategy using the SWOT Matrix is to maintain the existing market by maintaining product quality, service and also location cleanliness in order to obtain customer satisfaction. Optimizing marketing through social media to minimize the decline in purchases during the Covid 19 pandemic season.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129831311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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