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Simile: Studies in Media & Information Literacy Education最新文献

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Analyzing Advertising in the English Language Arts Classroom: A Quasi-Experimental Study 分析英语语言艺术课堂中的广告:一项准实验研究
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-05-01 DOI: 10.3138/SIM.4.2.002
R. Hobbs
{"title":"Analyzing Advertising in the English Language Arts Classroom: A Quasi-Experimental Study","authors":"R. Hobbs","doi":"10.3138/SIM.4.2.002","DOIUrl":"https://doi.org/10.3138/SIM.4.2.002","url":null,"abstract":"Students who learned how to critically analyze advertising as part of their Grade 11 English language arts class were compared to a demographically matched control group who did not receive such instruction. Four weeks of classroom activities involving the analysis of the purpose, target audience, point of view, and persuasive techniques used in advertising were provided as a regular part of classroom instruction in English language arts to 293 students by seven regular classroom teachers. Compared to a matched control group, statistically significant differences were found in measures of students' ability to analyze the purpose and persuasive goals of a print alcohol ad. Students in the treatment group also had higher scores in identifying a message's target audience, in recognizing verbal and visual techniques used to construct the media message, and in articulating the implied, unstated message subtext.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115661222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The Bush vs. Gore Rhetoric After the 2000 Electoral Impasse: A Ch'i-Shih Analysis 2000年选举僵局后布什对戈尔的言论:一种“施”的分析
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-05-01 DOI: 10.3138/SIM.4.2.001
Frederick W. Isaacson, Jensen Chung
{"title":"The Bush vs. Gore Rhetoric After the 2000 Electoral Impasse: A Ch'i-Shih Analysis","authors":"Frederick W. Isaacson, Jensen Chung","doi":"10.3138/SIM.4.2.001","DOIUrl":"https://doi.org/10.3138/SIM.4.2.001","url":null,"abstract":"Ch'i , maneuverable energy flow or perceived vitality in a person or message, interacts with shih , advantageous strategic circumstance. Ch'i may create or enhance shih , and vice versa. In communication, one can boost the “message shih” by identifying with a value system or other favorable circumstances to enhance the ch'i of the communicator or the message. Following the 2000 presidential election stalemate, both George W. Bush and Albert A. Gore tried to persuade the public to support their position of recounting or not recounting the ballots. They both employed shih strategies that might enhance ch'i in their arguments. In a pioneering attempt, this article analyzes the two leaders' rhetoric through a ch'i-shih interaction model. The model includes four kinds of shih : sucking shih , including riding shih (manipulating external favorable shih to boost ch'i ) and driving shih (taking advantage of one's own favorable situation or shih to enhance ch'i ); bucking shih (going against the unfavorable strong position or shih to spark ch' i); ducking shih (averting unfavorable situation to maintain ch'i ); and constructing shih (creating favorable shih to boost ch'i ). This fourfold model of shih can establish ch'i communication theory as a more inclusive model of rhetorical analysis.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115842176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Applying Diffusion Theory: Adoption of Media Literacy Programs in Schools 运用传播理论:学校媒介素养课程的采用
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-05-01 DOI: 10.3138/SIM.4.2.003
Bradford L. Yates
{"title":"Applying Diffusion Theory: Adoption of Media Literacy Programs in Schools","authors":"Bradford L. Yates","doi":"10.3138/SIM.4.2.003","DOIUrl":"https://doi.org/10.3138/SIM.4.2.003","url":null,"abstract":"Recent research indicates that all 50 states have school curricula frameworks that contain one or more elements that call for some form of media literacy education. Such findings indicate that media literacy is slowly becoming an integral part of school curricula. However, full adoption of media literacy programs has yet to occur. Instructional technologists are effectively using Everett Rogers' theory of innovation diffusion in hopes of increasing the implementation and utilization of innovative instructional products and practices. The application of diffusion theory to instructional technology is useful for examining how media literacy proponents can apply the diffusion of innovations theory to increase the adoption of media literacy programs in schools.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129300629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 70
Media Literacy and the Policymaking Process: A Framework for Understanding Influences on Potential Educational Policy Outputs. 媒介素养与政策制定过程:一个理解影响潜在教育政策产出的框架。
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-02-01 DOI: 10.3138/SIM.4.1.003
Bradford L. Yates
{"title":"Media Literacy and the Policymaking Process: A Framework for Understanding Influences on Potential Educational Policy Outputs.","authors":"Bradford L. Yates","doi":"10.3138/SIM.4.1.003","DOIUrl":"https://doi.org/10.3138/SIM.4.1.003","url":null,"abstract":"This article examines some of the key public policy implications of the media literacy movement using","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129576523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Harry Potter and the Chamber of Secrets: Feminist Interpretations/Jungian Dreams 哈利-波特与密室》：女性主义解读/君子梦
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-02-01 DOI: 10.3138/SIM.4.1.002
M. Yeo
{"title":"Harry Potter and the Chamber of Secrets: Feminist Interpretations/Jungian Dreams","authors":"M. Yeo","doi":"10.3138/SIM.4.1.002","DOIUrl":"https://doi.org/10.3138/SIM.4.1.002","url":null,"abstract":"This article is a feminist deconstruction of the film Harry Potter and the Chamber of Secrets . It explores the underlying symbol system at work beneath a veneer of politically correct treatment of gender issues. This symbol system is read mythically from a feminist and psychoanalytic standpoint, exposing its deeply patriarchal and Biblical substructure. Themes such as the myth of the child redeemer, blood symbolism, and Eve and the serpent as found in Genesis are explored. The film is read as a societal dream in the Jungian sense, pointing to a collective mythology that responds to an oppressive view of the feminine.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130416437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Neo-liberal News for Kids: Citizenship Lessons from Channel One 儿童新自由主义新闻:第一频道的公民教育
Simile: Studies in Media & Information Literacy Education Pub Date : 2004-02-01 DOI: 10.3138/SIM.4.1.001
C. R. Bybee, Ashley Fogle, C. Quail
{"title":"Neo-liberal News for Kids: Citizenship Lessons from Channel One","authors":"C. R. Bybee, Ashley Fogle, C. Quail","doi":"10.3138/SIM.4.1.001","DOIUrl":"https://doi.org/10.3138/SIM.4.1.001","url":null,"abstract":"This article asks “What lessons does commercially produced news teach young people about the meaning of democracy and of citizenship?” Three competing models of democracy are introduced: Neo-liberalism; Communitarianism; and Participatory. With these three models as reference points, one week of Primedia's Channel One video news program—the week of the 1999 World Trade Organization (WTO) protests in Seattle, Washington—is analyzed. While the concept of “democracy” is never directly taken up in this programming, it is argued that the stories, advertisements, and formal structure construct a compelling vision of neo-liberalism as the normative standard for democracy in the United States.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2004-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122238825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
“Live in Your World, Play in Ours”: Race, Video Games, and Consuming the Other "活在你们的世界，玩在我们的世界"：种族、电子游戏和消费他者
Simile: Studies in Media & Information Literacy Education Pub Date : 2003-11-01 DOI: 10.3138/SIM.3.4.002
David J. Leonard
{"title":"“Live in Your World, Play in Ours”: Race, Video Games, and Consuming the Other","authors":"David J. Leonard","doi":"10.3138/SIM.3.4.002","DOIUrl":"https://doi.org/10.3138/SIM.3.4.002","url":null,"abstract":"As the nascent field of computer games research and games studies develops, one rich area of study will be a semiotic analysis of the tropes, conventions, and ideological sub-texts of various games. This article examines the centrality of race and gender in the narrative, character development, and ideologies of platform video games, paying particular attention to the deployment of stereotypes, the connection between pleasure, fantasy and race, and their link to instruments of power. Video games represent a powerful instrument of hegemony, eliciting ideological consent through a spectrum of white supremacist projects.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127317203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 141
Falastin Editorial Writers, the Allies, World War II, and the Palestinian Question in the 21 st Century 法拉斯汀社论作家，盟军，第二次世界大战和21世纪的巴勒斯坦问题
Simile: Studies in Media & Information Literacy Education Pub Date : 2003-11-01 DOI: 10.3138/SIM.3.4.001
O. Najjar
{"title":"Falastin Editorial Writers, the Allies, World War II, and the Palestinian Question in the 21 st Century","authors":"O. Najjar","doi":"10.3138/SIM.3.4.001","DOIUrl":"https://doi.org/10.3138/SIM.3.4.001","url":null,"abstract":"","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128275040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical Analysis of Cultural Values Found in Nigerian Mass Media Advertisements 尼日利亚大众传媒广告中文化价值的批判性分析
Simile: Studies in Media & Information Literacy Education Pub Date : 2003-11-01 DOI: 10.3138/SIM.3.4.004
Emmanuel Alozie
{"title":"Critical Analysis of Cultural Values Found in Nigerian Mass Media Advertisements","authors":"Emmanuel Alozie","doi":"10.3138/SIM.3.4.004","DOIUrl":"https://doi.org/10.3138/SIM.3.4.004","url":null,"abstract":"This study uses critical cultural analysis to ascertain the cultural values and ideas manifested in advertisements in Nigerian mass media advertising. Nigerian advertisements use Western and traditional cultural values, but neither traditional nor Western values and appeals are dominant. Family and savings serve as the most consistent forms of appeal used in Nigerian advertisements. Family is related to other values such as love, care, protection, and investment. Western values such as individualism, image, youth, and exploitation of nature are also used.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114204756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Race and Local Television News Crime Coverage 种族和地方电视新闻犯罪报道
Simile: Studies in Media & Information Literacy Education Pub Date : 2003-11-01 DOI: 10.3138/SIM.3.4.003
J. Lipschultz, M. Hilt
{"title":"Race and Local Television News Crime Coverage","authors":"J. Lipschultz, M. Hilt","doi":"10.3138/SIM.3.4.003","DOIUrl":"https://doi.org/10.3138/SIM.3.4.003","url":null,"abstract":"Viewers of local television newscasts across the United States are regularly exposed to crime news stories. Crime coverage by local television stations is studied with an interest in how live reporting, dramatic video, and timeliness influence perceptions of race in the United States. Crime coverage did not always identify the race of a suspect because that information often was not available from police. However, when violent criminals or suspects were identified, race normally was shown through a mug shot, photograph, or video from the scene. When an African-American suspect was shown in police custody, the images tended to reinforce existing racial stereotypes about African-Americans as dangerous criminals.","PeriodicalId":206087,"journal":{"name":"Simile: Studies in Media & Information Literacy Education","volume":"05 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129016260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
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