{"title":"Research on the Coordinated Development of International Trade Ecology and Global Economy under the Background of Economic Transformation","authors":"Zhiqian Hang","doi":"10.54691/bcpbm.v16i.324","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.324","url":null,"abstract":"With my country's accession to the WTO, its status in the international arena has become higher and higher, and trade exchanges between countries have become closer, especially in the development of today's society, the revitalization of the country cannot be separated from the improvement of the economic level. The relationship between ecological international trade and the development of economic globalization is dialectical and unified. The two are contradictory and at the same time interact, and jointly promote the long-term development of the global economy. The relationship between the development of the global economy and the ecologicalization of international trade is unity of opposites. How to properly resolve the conflicts between the two, better realize the coordinated development of the ecologicalization of international trade and the economy, and achieve healthy and sustained economic growth? It is an important issue facing the development of global international trade. The article pointed out these contradictions and proposed corresponding improvement plans to promote the real coordinated development of the economy and the environment.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129480215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"L'Oréal Group Strategic Analysis and Recommendations","authors":"Xusheng Chen, Haonan Yan","doi":"10.54691/bcpbm.v16i.299","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.299","url":null,"abstract":"As the world's largest beauty group, the future development trend of L'Oréal Group will always affect many industries around the world. However, while facing the tremendous pressure of competition in the same industry, the pressure of the new crown epidemic has suddenly come, and the L'Oréal Group is facing an unprecedented crisis. After studying the 2020 strategy released by the L'Oréal Group, in order to study and analyze the future development strategy of the L'Oréal Group, and provide a theoretical basis for the development of the company, the author based on swot analysis and AHP analytic hierarchy process, through qualitative analysis and quantitative analysis, constructed Its AHP hierarchical structure model and weighted histogram, after studying the data, came to the conclusion that L'Oréal Group should adopt the WT strategy in the future, and put forward 6 related suggestions.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115129968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BRI-Analysis of the East-Coast Rail Line (ECRL) in Malaysia","authors":"Keh-Chian Chang, J. Lu, Jing Sui","doi":"10.54691/bcpbm.v16i.251","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.251","url":null,"abstract":"In recent years, China has put forward the Belt and Road Initiative and conducted cooperation with neighboring countries in various aspects. This paper will focus on the analysis of ECRL in which China participates in cooperative construction. Due to financing difficulties and political problems in Malaysia, the project took a long time to negotiate. At the same time, the Malaysian media and people have maintained a positive attitude towards the project because it will bring long-term benefits to both China and Malaysia's political and economic environment. There are also some difficulties in the implementation of this project, which are similar to other projects that China has cooperated with. However, these difficulties can be solved by putting forward countermeasures. Therefore, it reveals that Malaysia must strive to solve internal problems such as inefficiency, low productivity, and corruption. Two countries should unite their minds and strengthen their confidence to build the ECRL into a landmark project of China-Overseas railways. Only in this way can the two countries take the opportunity of the Belt and Road Initiative to promote their cooperative relations and further strengthen economic exchanges between countries.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"258 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132719597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Buyer and Seller's Decision under New Online Auction","authors":"Xinyue Zheng","doi":"10.54691/bcpbm.v16i.319","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.319","url":null,"abstract":"Online transactions have become increasingly crucial in worldwide social and commercial activities as the Internet has risen in popularity. The online auction has gradually developed into a major trade mode as an effective technique of online trading. This paper mainly studies the factors that influence the decision of buyers and sellers in the new online auction of the group-buying auction, reverse auction, and buy-it-now auction. It is found that psychological factors often affect consumers' entry time in online group-buying auctions, and sellers' use of static public reserve prices or secret reserve prices will lead to different results. In an online reverse auction, buyers can improve their own interests by colluding, while sellers' expectations of buyers and information processing ability have certain effects on the present and future decision-making. In an online buy-it-now auction, consumers' risk sensitivity will affect buyers' strategy, while sellers' price-setting strategy will affect their own earnings. This paper aims to comprehensively analyze and summarize the strategies of buyers and sellers in each online auction, hoping to provide useful information for participants in the online auction.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129017673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Analysis of Louis Vuitton’s Marketing Strategy in China Based on the 4P Model and Brand Marketing","authors":"Jingyi Wang, Lushan Yu","doi":"10.54691/bcpbm.v16i.272","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.272","url":null,"abstract":"China, as an emerging market in the global luxury industry, has drawn a lot of attention from luxury brands. However, many traditional luxury brands have not achieved the desired benefits in this broad market of China. This study adopts a qualitative research approach of case study, analyzes the strengths and weaknesses of Louis Vuitton's marketing mix strategy and brand marketing strategy in recent years. The study shows that Louis Vuitton's marketing efforts in China have been effective in recent years. However, its marketing strategies could be improved in terms of choosing celebrity endorsements, expanding marketing channels, increasing exposure, and balancing tradition with innovation. This article hopes to provide some marketing ideas for luxury brands that want to develop better in the Chinese market.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"2008 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127319756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Covid-19 Pandemic on Consumer Purchase Behavior","authors":"Ran Chen, Yue Hang, Jing-dong Yan","doi":"10.54691/bcpbm.v16i.317","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.317","url":null,"abstract":"Due to the blowout of COVID-19, a great variety of businesses suffered from a decrease in revenue, among which is one of the most popular industries today—online shopping. People's purchasing and consumption habits have shifted as the corona virus epidemic has progressed. As a result of the epidemic, not only have purchasing habits changed but so have sales-force operations. Recently, a lot of articles have been published about virus infection prediction and consumer behavior research in different countries. These articles analyze using mathematical modeling and a diverse set of data. In this paper, we will review these mathematics models and analyze the trend and the degree to which the online shopping market was affected by COVID-19 according to a different region in China, different kinds of products. The main criteria we are going to look at is how did the sales decreased or increase by percentage compared with the sales in the last few years.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115824219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BRI and the Internationalization of China’s Renminbi","authors":"Xinran Hou, Shenyan Huang, Mengyue Liu, Peiyang Zhang","doi":"10.54691/bcpbm.v16i.244","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.244","url":null,"abstract":"Ever since the proposition of Belt and Road Initiative, known as BRI, by President Xi of China in 2013, it has accelerated the internationalization of RMB in many different ways, involving financing, investment and so forth. This study affirms the feasibility of using BRI to encourage RMB’s internationalization around the globe. The situations of related regions and Chinese corresponding endeavor have been discussed separately, for example, 17+1 cooperation achievement in transport sector in Europe, investments to Africa in large infrastructure, industrial, and communications projects, and taking advantage of Egypt’s “zero tariff” in the Middle East. Afterwards, the analysis of central bank currency swaps and points out the benefits offered by RMB’s internationalization for closing the infrastructure gap of BRI, and the BRI’s providing better opportunity to further the internationalization of RMB. Finally, both opportunities and challenges for RMB’s internationalization in related to BRI are discussed. This paper reveals that the internationalization of RMB via BRI is promising. Despite all kinds of challenges which are confronted by China, the country is given giant hope to handle well and convert those into opportunities, to encourage the use of RMB around the globe and make its contribution to world’s economy.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127122684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sticky-information in forming inflation expectations","authors":"Wenyu Liu","doi":"10.54691/bcpbm.v16i.322","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.322","url":null,"abstract":"Inflation expectation plays an important role in macro-economy, and the stickiness of information is critical for the management of inflation expectations. This paper tries to provide supportive evidence of sticky-information in forming inflation expectations in three significant economies, i.e., China, Eurozone, and the United States. Based on the epidemiology model, our results show that the stickiness in China is smaller than that in Eurozone and the United States. (JEL: E31, E52, E58, D84)","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114671905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Pandas Shaped China’s Approach Towards Foreign Affairs: Economically and Politically","authors":"Guo Yin","doi":"10.54691/bcpbm.v16i.320","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.320","url":null,"abstract":"The concept of Panda Diplomacy would be thoroughly explained in two lenses, economics and politics. Pandas, as the cutest ambassadors of China, have served their purpose in both over centuries. As one would know, Pandas are extremely scarce and therefore preserved carefully. Nevertheless, it demonstrates significant political influence since they are only found in China and can be utilized as a tool to improve foreign relations. Early methods like gifting pandas used to be popular until China decided to create a monopoly on the ownership of such favored creatures. Nowadays, giving other countries temporary ownerships of pandas would still create this situation while improving national relations, economic and political benefits. This advantage of permanent ownership of pandas brought long-lasting treaties, peacekeeping cooperation, and income that would positively affect both sides. This symbol indicates a next-level relationship between China and another country that will boost interactions from both, establishing a positive reputation of China’s friendly diplomatic approaches and leverage in this relationship.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129773117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Asian Infrastructure Investment Bank and How China is Financing BRI","authors":"Pengrong Chen, Yin Zhou","doi":"10.54691/bcpbm.v16i.250","DOIUrl":"https://doi.org/10.54691/bcpbm.v16i.250","url":null,"abstract":"Asian countries and regions have dedicated to the development of international economy and infrastructure establishment, among which China is endeavoring to make contributions and take actions to the sustainable development of international economic system. This article studies the history, current situation, and future prospects of the relationship and projects between the Asian Infrastructure Investment Bank (AIIB) and the Belt and Road Initiative under COVID-19. It analyses the projects that the AIIB has participated in the Belt and Road Initiative and evaluates the impact of each country’s policies. It puts forward the construction investment of the Belt and Road Initiative in which some different countries and regions cooperate and participate in. The results enumerates some problems encountered in the development process such as tariff barriers, trade barriers, and political factors, and analyses the corresponding solutions based on this.","PeriodicalId":204006,"journal":{"name":"BCP Business & Management","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116959107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}