新冠肺炎疫情对消费者购买行为的影响

Ran Chen, Yue Hang, Jing-dong Yan
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引用次数: 0

摘要

由于新冠肺炎疫情的爆发,许多行业的收入都出现了下降,其中最受欢迎的行业之一就是网上购物。随着冠状病毒疫情的发展,人们的购买和消费习惯发生了变化。疫情不仅改变了人们的购买习惯,也改变了销售队伍的运作。最近,各国发表了很多关于病毒感染预测和消费者行为研究的文章。这些文章使用数学建模和不同的数据集进行分析。在本文中,我们将回顾这些数学模型,并根据中国不同地区,不同种类的产品,分析网络购物市场受COVID-19影响的趋势和程度。我们要看的主要标准是,与过去几年的销售额相比,销售额的百分比是减少还是增加的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Covid-19 Pandemic on Consumer Purchase Behavior
Due to the blowout of COVID-19, a great variety of businesses suffered from a decrease in revenue, among which is one of the most popular industries today—online shopping. People's purchasing and consumption habits have shifted as the corona virus epidemic has progressed. As a result of the epidemic, not only have purchasing habits changed but so have sales-force operations. Recently, a lot of articles have been published about virus infection prediction and consumer behavior research in different countries. These articles analyze using mathematical modeling and a diverse set of data. In this paper, we will review these mathematics models and analyze the trend and the degree to which the online shopping market was affected by COVID-19 according to a different region in China, different kinds of products. The main criteria we are going to look at is how did the sales decreased or increase by percentage compared with the sales in the last few years.
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