{"title":"Internet communications as a mainstream marketing activity in the digital environment","authors":"Yu.A. Maltseva, K. A. Danilova, I. Kotlyarevskaya","doi":"10.2991/iscde-19.2019.13","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.13","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128149691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gaps in educational programs in the context of global digitalization","authors":"A. Platov, S. Zikirova, E. Podsevalova","doi":"10.2991/iscde-19.2019.141","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.141","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132077253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Difficulties in the implementation of crowd projects: Russian features","authors":"M. Prokhorova, T. Lebedeva, A. A. Shkunova","doi":"10.2991/iscde-19.2019.87","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.87","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128522281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Electronic commerce in Russia: problems and prospects of development","authors":"I. Minakova, O. Solodukhina, T. Bukreeva","doi":"10.2991/iscde-19.2019.91","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.91","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116038807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Rodnyansky, R. Abramov, V. Bulgakova, E. Khryuchkina, I. Makarov
{"title":"Universities as social and economic development drivers in regions","authors":"D. Rodnyansky, R. Abramov, V. Bulgakova, E. Khryuchkina, I. Makarov","doi":"10.2991/iscde-19.2019.35","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.35","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116790604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enterprise development management based on digital economy methods","authors":"Y. Pakhomova, T. Narolina, A. Boeva","doi":"10.2991/iscde-19.2019.43","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.43","url":null,"abstract":"The article considers a service enterprise activities, determines the financial health of a service enterprise in the market, proposes a model of regulatory demand that allows to determine the share of mobile service providers in the subscriber bases increase. The expanded use of management in the regional services market development provides competitive advantages. The innovative approach makes it possible to obtain specific results of enterprises activities, such as the offer of high quality goods and services, competitive advantages enabling a more flexible response to changes in the internal and external environment. The definition and analysis of the investment attractiveness of the service industry are important in the context of managing the regional services market development. The higher it is, the more chance of an financial resources flow into the industry economy. Accordingly, the relationship between the concepts of “industry investment attractiveness” and “industry competitiveness” assumes major importance. Therefore, the problem of managing the service market is relevant. An analysis of these problems showed the lack of effective management of enterprises in the market. Currently, there are no effective methods and models of enterprise management, which are of an economic entity relations, which implies a relationship in the provision and consumption of goods and services. This article considers the main aspects of government influence on the service market activities. Market regulators do not create conditions conducive to the service sector development . Therefore, a model has been proposed that allows regulating the relations of an enterprise based on an innovative enterprise management strategy, expanding the possibilities and ways to improve the management efficiency of both the services market and the economic sector as a whole. The article assesses the services market competitiveness, determines the economic potential of the regional services market, presents an algorithm for developing a management strategy, proposes a model for the regional services market development.","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123337350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Generation \"Z\" as a generation for market of goods and services in digitization","authors":"A. Matveeva, R. Krasnov","doi":"10.2991/iscde-19.2019.177","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.177","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129905677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Blockchain technology in the production and supply of pharmaceutical products","authors":"A. Makarov, E. Pisarenko","doi":"10.2991/iscde-19.2019.184","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.184","url":null,"abstract":"","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134019515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital model of optimal investment budget formation","authors":"M. Chernyakov, V. A. Yatsko","doi":"10.2991/iscde-19.2019.80","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.80","url":null,"abstract":"The study discusses the problems associated with substantiating the optimal size of the investment budget. At present, the generally accepted approach is the one that involves a joint analysis of two schedules: of investment opportunities and of marginal cost of capital. This approach assumes that the optimal size of the investment budget lies at the intersection of these schedules. In this paper, it is shown that the classical approach does not take into account the nonlinear nature of the dependence of the return on investment portfolio on the cost of capital sources. The digital model constructed in the framework of this research of the dependence of project profitability on the cost of capital sources shows that with an increase in the cost of capital, the decrease in the internal rate of return is increasing. The classical approach does not take this factor into account, which may lead to the fact that projects with a factually negative or rather low internal rate of return are included in the investment portfolio. The study proposes for the first time a digital model for the formation of an optimal investment budget, offering instead of a graphical model of investment opportunities to use a graph of the internal rate of return of the investment portfolio as a whole, depending on the size of the budget. Joint consideration in the model of data on the internal rate of return on the investment portfolio and the marginal cost of capital allows to avoid the inclusion of inefficient projects in the portfolio. In addition, to form the investment budget, it is proposed to additionally consider information on changes in the net present value of the investment portfolio depending on the size of the budget. Using in the model data on changes in the internal rate of return and net present value of the investment portfolio as a whole on the size of the investment budget allows us to increase the validity of management decisions related to the formation of the investment portfolio.","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134158367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Regarding the issue of recognition of personal data, posted on the Internet as publicly available personal data","authors":"N. Vasilyeva, S. V. Praskova, Yuliya Pyatkovskaya","doi":"10.2991/iscde-19.2019.156","DOIUrl":"https://doi.org/10.2991/iscde-19.2019.156","url":null,"abstract":"The article is devoted to the studying the problems of determining the degree of personal data privacy, posted on the Internet. The authors of the article note absence in legal science and legislation of a unified approach to determining degree of openness or confidentiality of such personal data, including lack of a unified approach to the recognition of such information as publicly available personal data. The article considers the position of arbitration courts, left unchanged by the Supreme Court of the Russian Federation in 2018, according to which only information contained in publicly available sources of personal data is recognized as public personal data. Taking into account the lack of written consent of users to post information about them in public sources in social networks, information of social networks was not recognized as public personal data. In this regard, the article raises questions about the basis for the processing of personal data posted on the Internet, including the situation where the subject of personal data seeks to ensure that such information becomes public, when placing personal data due to the requirements of the law, while using technologies \"BIG DATE\", as well as when using such data in the work of public","PeriodicalId":203022,"journal":{"name":"Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)","volume":"IM-30 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132899623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}