Enterprise development management based on digital economy methods

Abstract

The article considers a service enterprise activities, determines the financial health of a service enterprise in the market, proposes a model of regulatory demand that allows to determine the share of mobile service providers in the subscriber bases increase. The expanded use of management in the regional services market development provides competitive advantages. The innovative approach makes it possible to obtain specific results of enterprises activities, such as the offer of high quality goods and services, competitive advantages enabling a more flexible response to changes in the internal and external environment. The definition and analysis of the investment attractiveness of the service industry are important in the context of managing the regional services market development. The higher it is, the more chance of an financial resources flow into the industry economy. Accordingly, the relationship between the concepts of “industry investment attractiveness” and “industry competitiveness” assumes major importance. Therefore, the problem of managing the service market is relevant. An analysis of these problems showed the lack of effective management of enterprises in the market. Currently, there are no effective methods and models of enterprise management, which are of an economic entity relations, which implies a relationship in the provision and consumption of goods and services. This article considers the main aspects of government influence on the service market activities. Market regulators do not create conditions conducive to the service sector development . Therefore, a model has been proposed that allows regulating the relations of an enterprise based on an innovative enterprise management strategy, expanding the possibilities and ways to improve the management efficiency of both the services market and the economic sector as a whole. The article assesses the services market competitiveness, determines the economic potential of the regional services market, presents an algorithm for developing a management strategy, proposes a model for the regional services market development.