Consumer Social Responsibility eJournal最新文献_第2页

Marketing, Advertising and Publicity – Replace Braggadocio and Review the Costs 市场营销，广告和宣传-取代吹牛，检讨成本

Consumer Social Responsibility eJournal Pub Date : 2019-01-20 DOI: 10.2139/ssrn.3319347

T. Jain

引用次数: 0

A Postcode Lottery?: Regional Variations in Electricity Prices for Inactive Consumers 邮编彩票?:非活跃用户的地区电价差异

Consumer Social Responsibility eJournal Pub Date : 2019-01-01 DOI: 10.2139/ssrn.3339192

D. Deller, Glen Turner, C. Price

{"title":"A Postcode Lottery?: Regional Variations in Electricity Prices for Inactive Consumers","authors":"D. Deller, Glen Turner, C. Price","doi":"10.2139/ssrn.3339192","DOIUrl":"https://doi.org/10.2139/ssrn.3339192","url":null,"abstract":"The introduction of a price cap for consumers who have not switched to cheaper deals in the British energy market reflects increasing political concern about the higher prices paid by these consumers compared with their more active counterparts. In this paper, we demonstrate the variations in prices paid by inactive consumers for electricity in different parts of Britain over the last 45 years. The regions identified as the cheapest and most expensive vary noticeably over the period, while the magnitude of the regional differences are, if anything, lower since the introduction of competition than they were before privatisation. We explore the characteristics of consumers who stated that they had never switched supplier, and who were therefore subject to these regional price differences, using unique data from a consumer survey in 2011. Responses to the question ‘have you ever switched supplier’ identified several characteristics of inactive consumers which were consistent with the findings of previous studies: not being retired, having lower electricity expenditure, not having a gas supply and using certain payment methods are associated with a consumer reporting never having switched. However applying a consistency test (namely observing whether consumers reported being with their region’s incumbent supplier) highlighted a number of issues with relying solely on survey data to identify long-term inactivity.","PeriodicalId":202915,"journal":{"name":"Consumer Social Responsibility eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132556687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework 名人可信度对消费者产品评价和态度形成的影响——一个概念框架

Consumer Social Responsibility eJournal Pub Date : 2018-12-09 DOI: 10.35609/jmmr.2018.3.4(3)

Raksha R. Deshbhag, B. Mohan

{"title":"Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework","authors":"Raksha R. Deshbhag, B. Mohan","doi":"10.35609/jmmr.2018.3.4(3)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.4(3)","url":null,"abstract":"Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to investigate the influence of celebrity credibility on consumer product evaluation, specifically in relation to attitude formation.\u0000\u0000Methodology/Technique - This paper presents the conceptual framework for understanding how the credibility of celebrities can influence the evaluation of products by consumers and consequently, the formation of consumer attitudes. The model is developed through an extensive review of the literature on celebrity credibility, consumer product evaluation (CPE) and attitude formation.\u0000\u0000Findings - The traits of celebrity credibility, particularly trustworthiness, expertise and attractiveness, have an important role to play in the evaluation of products by consumers. CPE occurs in a variety of ways and is influenced by, at least in part, celebrity credibility.\u0000\u0000Novelty - The model presented in this study endeavours to investigate these relationships to add to the existing body of knowledge.\u0000Type of Paper: Review\u0000\u0000Keywords: Celebrity Endorsement; Celebrity Credibility; Consumer Product Evaluation; Consumer Perception; Attitude Formation.\u0000\u0000JEL Classification: M10, M12, M19.","PeriodicalId":202915,"journal":{"name":"Consumer Social Responsibility eJournal","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122353639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Multiple Borrowing, Over-Indebtedness, and the Microcredit Addiction Syndrome: Evidence from Some African Countries 多重借贷、过度负债和小额信贷成瘾综合症:来自一些非洲国家的证据

Consumer Social Responsibility eJournal Pub Date : 2018-06-13 DOI: 10.2139/ssrn.3238646

Isaac Koomson, J. Peprah

引用次数: 1

Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior 亲环境激励与损失厌恶:节电行为的现场实验

Consumer Social Responsibility eJournal Pub Date : 2018-06-12 DOI: 10.2139/ssrn.3186068

Claus Ghesla, Manuel Grieder, J. Schmitz, Marcel Stadelmann

引用次数: 31

Exploring Women's Perception About the Planning & Design of Public Parks in Planned Neighbourhood of Bhubaneswar City 探讨妇女对布巴内斯瓦尔市规划街区公园规划设计的看法

Consumer Social Responsibility eJournal Pub Date : 2018-05-15 DOI: 10.2139/ssrn.3233561

Swagatika Mishra, Neeraj Gupta

引用次数: 0

Environmental Knowledge Towards Purchasing Decision Among Students in School of Business Innovation and Technopreneurship 环境知识对商业创新与科技创业学院学生购买决策的影响

Consumer Social Responsibility eJournal Pub Date : 2018-05-05 DOI: 10.2139/ssrn.3187179

Fathin Ezzati Othman

引用次数: 0

Socio-Demographic Drivers of Residential CO2 Emissions in the 47 Prefectures of Japan 日本47个县住宅二氧化碳排放的社会人口驱动因素

Consumer Social Responsibility eJournal Pub Date : 2018-04-01 DOI: 10.2139/ssrn.3156008

Yosuke Shigetomi, Ken’ichi Matsumoto, T. Ehara, Y. Ochi, Yuki Ogawa, Hiroto Shiraki, Yuki Yamamoto

{"title":"Socio-Demographic Drivers of Residential CO2 Emissions in the 47 Prefectures of Japan","authors":"Yosuke Shigetomi, Ken’ichi Matsumoto, T. Ehara, Y. Ochi, Yuki Ogawa, Hiroto Shiraki, Yuki Yamamoto","doi":"10.2139/ssrn.3156008","DOIUrl":"https://doi.org/10.2139/ssrn.3156008","url":null,"abstract":"This study examined which socio-economic drivers contributed to energy-related CO2 emissions in Japanese households in all 47 prefectures since 1990. We adopted the logarithmic mean Divisia index technique to decompose the prefectural trends in CO2 emissions during the period 1990-2013 into six drivers: change in the number of households (household effect), distribution of households (distribution effect), household size (size effect), per-capita household energy consumption (consumption effect), household energy choice (choice effect), and sectoral CO2 emission intensity (technology effect). The results showed that, in contrast to the size effect, the household effect and the distribution effect both had positive and significant effects on CO2 emissions, indicating that these recent demographic trends were responsible for the increase in CO2 emissions observed in most of the prefectures during the period. Regarding the consumption effect and the choice effect, i.e., changes in CO2 emissions due to changes in lifestyle and technology, only ten and seven prefectures reduced their CO2 emissions in 2013, respectively. Thus, in order to further reduce CO2 emissions through these key drivers among prefectures, it is considered necessary to prioritize the transfer of new household energy technologies, upgrade household appliances, and encourage people to limit energy consumption.","PeriodicalId":202915,"journal":{"name":"Consumer Social Responsibility eJournal","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127703623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Green Marketing- A Boon for Sustainable Development 绿色营销——可持续发展的福音

Consumer Social Responsibility eJournal Pub Date : 2018-03-27 DOI: 10.2139/ssrn.3298576

Priyanka Wandhe

引用次数: 0

Equity and The Willingness to Pay for Green Electricity: Evidence from Germany 公平和为绿色电力付费的意愿:来自德国的证据

Consumer Social Responsibility eJournal Pub Date : 2018-03-09 DOI: 10.2139/ssrn.3157024

Mark A. Andor, M. Frondel, Stephan Sommer

引用次数: 3