Marketing, Advertising and Publicity – Replace Braggadocio and Review the Costs

Abstract

The author recommends review of marketing, advertising and communication strategies, which may have excessive self-praise. Braggadocio or excessive self-praise causes negative marketing and unnecessary burden on the society in the form of increased costs. The author recommends use of such tools of marketing, which may involve carefully planned endorsements or positive referrals keeping the end consumers in perspective.