环境知识对商业创新与科技创业学院学生购买决策的影响

Fathin Ezzati Othman
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引用次数: 0

摘要

本研究旨在探讨环境知识对商业创新与科技创业学院学生购买决策的影响。消费者对商品和服务的消费在世界范围内急剧增加,导致自然资源枯竭和对环境的严重破坏。研究环境知识(生态品牌、生态标签和广告)对学生购买决策的影响。在数据收集方面,采用定量方法。在商业创新与科技创业学院的学生中发放了100份问卷。环境知识(生态品牌、生态标签和广告)对学生购买决策的影响研究结果对学生的购买决策具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Environmental Knowledge Towards Purchasing Decision Among Students in School of Business Innovation and Technopreneurship
The purpose of study is to identify the environmental knowledge towards purchasing decision among students in School of Business Innovation and Technopreneurship. Consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment. Indeed, to study the relationship of environmental knowledge (eco-brand, eco-label and advertisement) towards purchasing decision among students. In gathering of data, quantitative method was implemented. There are 100 sets of questionnaire was distributed to respondents among students in School of Business Innovation and Technopreneurship. The results in study of environmental knowledge (eco-brand, eco-label and advertisement) towards purchasing decision among students have significance towards purchasing decision.
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