Almana : Jurnal Manajemen dan Bisnis最新文献_第7页

Implementation of Marketing Strategies through Institutional Approach to Increasing Awareness of the Business Community to Conduct Independent Export Activities 通过制度方法实施市场营销策略，提高商界开展独立出口活动的意识

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1857

Indriya Karyadi, Enas Enas, Ferey Herman

{"title":"Implementation of Marketing Strategies through Institutional Approach to Increasing Awareness of the Business Community to Conduct Independent Export Activities","authors":"Indriya Karyadi, Enas Enas, Ferey Herman","doi":"10.36555/almana.v6i2.1857","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1857","url":null,"abstract":" \u0000The purpose of this study is to identify and describe the implementation of marketing strategies through institutional approaches in increasing awareness of the business world to carry out independent export activities at the Customs and Excise Office of Tasikmalaya, to find out the obstacles and efforts to overcome them. The method used is descriptive qualitative. The results of the study concluded that Tasikmalaya Customs and Excise implemented a marketing strategy through an institutional approach to increasing the awareness of the business community to carry out independent export activities, in three parts of activities, namely hearings, socialization, and teamwork. The obstacles faced are concerns about differences in vision in dealing with MSMEs, unavailability of data on MSME exporters or MSMEs that have export potential, lack of understanding of export regulations or rules, difficulties in finding forms of cooperation, closed MSME behavior, limited budget managed by the local government to deal with MSMEs. Efforts have been made to align the vision, encourage local governments to clean up MSME exporter data, conduct specific discussions, share roles, and take a persuasive approach.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130084763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Company Image and Customer Experience on Satisfaction and the Impact on Repurchase Intention 企业形象与顾客体验对满意度的影响及对再购买意愿的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1786

Putri Febriyani Aldriyanti, Endang Tjajaningsih

{"title":"The Influence of Company Image and Customer Experience on Satisfaction and the Impact on Repurchase Intention","authors":"Putri Febriyani Aldriyanti, Endang Tjajaningsih","doi":"10.36555/almana.v6i2.1786","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1786","url":null,"abstract":"The growth of coffee shops in Indonesia is increasing, and the number of enthusiasts in the coffee world is increasing. With so many new coffee shops being established, many innovations have also been created. To get customer satisfaction and the occurrence of repurchase intentions from many customers' perceptions of how the company's image and experience are from their purchases. The research objective is to determine the effect of corporate image and customer experience on the desire to repurchase the customer. a technique used by using the purposive sampling method. The sample size is 100 respondents distributing questionnaires which are measured using a Likert scale. The analysis used is a path analysis technique using multiple linear regression tests, t-tests, and F tests. Company image has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on customer satisfaction. Company image has a positive and significant effect on repurchase intention. customer experience does not affect repurchase intention. a customer has a positive and significant effect on repurchase intention","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115924733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analysis of the Role of Work Environment to Increase Employees Performance on the Changes in Status of BUMN to PT. PNM 工作环境对员工绩效提升的作用分析:人力资源管理向人力资源管理转变

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1882

Lenni Lukitasari, Tita Ayu Alliffia

{"title":"Analysis of the Role of Work Environment to Increase Employees Performance on the Changes in Status of BUMN to PT. PNM","authors":"Lenni Lukitasari, Tita Ayu Alliffia","doi":"10.36555/almana.v6i2.1882","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1882","url":null,"abstract":"Since November 2, 2021, PT. Permodalan Nasional Madani (Persero) officially relinquished its company status to PT. Permodalan Nasional Madani became a subsidiary of PT Bank Rakyat Indonesia Tbk which is a Holding Ultra Micro (UMi) entity. This change was carried out in the hope of increasing and expanding the empowerment provided by PNM to micro-enterprises so that they can develop into a bigger ones. This study aims to describe the role of the employee's environment in improving employee performance at PT. National Capital Madani Sukajadi Branch and the impact after the change in company status. This study uses descriptive methods with qualitative descriptive analysis techniques with eight people as sources. The result describes that the work environment has a positive influence on the performance of employees of PT. National Capital Madani Sukajadi Branch. The change in the ownership status of the company has not yet had a significant impact because it is still premature. The company can maintain a good work environment by focusing more on the comfort of the work situation, providing support for adequate facilities, and increasing the suitability of rewards. These efforts can increase employee morale and will have an impact on increasing the company's overall performance.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"164 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124608193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Communication and Work Commitment on Employee Performance 沟通与工作承诺对员工绩效的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1910

Enang Narlan Sap, Puspita Wati

{"title":"The Influence of Communication and Work Commitment on Employee Performance","authors":"Enang Narlan Sap, Puspita Wati","doi":"10.36555/almana.v6i2.1910","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1910","url":null,"abstract":"Employee performance is the result of achieving a job which will affect the achievement of company goals. Achieve good employee performance, can be influenced by factors of communication and work commitment. The purpose of this study was to find out how Communication, Work Commitment, and Employee Performance are contained in the Human Capital Management (HCM) Division of PT. Pindad (Persero) Bandung, as well as to find out how much influence Communication on Employee Performance, Work Commitment to Employee Performance, and the influence of Communication and Work Commitment to Employee Performance. This research is a population study which is all employees in the Division of Human Capital Management (HCM) as respondents in the study. The data collection process used a questionnaire distributed to 30 respondents. The research method used is descriptive and verification (Path Analysis) through a quantitative approach. The results of this study stated that communication was in the quite good category, work commitment was in the quite good category and employee performance was in the quite good category. The results of the path analysis calculation show that communication has an effect on employee performance, and work commitment has an effect on employee performance.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114531374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Changes in Consumer Behavior and Online Shopping Motivations 消费者行为变化与网上购物动机分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1913

Marina Marina, Intisari Haryanti

{"title":"Analysis of Changes in Consumer Behavior and Online Shopping Motivations","authors":"Marina Marina, Intisari Haryanti","doi":"10.36555/almana.v6i2.1913","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1913","url":null,"abstract":"Changes in consumer behavior and online shopping motives are the tendency of consumers to buy goods that are not following economic conditions but only because of certain factors. In online shopping motives, consumers tend to not observe in detail the products they want to buy, some pictures on the internet are not the same as reality. Even consumers are only interested in the price which tends to be cheap without first paying attention to the quality. The objectives of this research are to find out how online consumer behavior changes in the city of Bima and to find out how the motives for shopping online in the city of Bima. The population in this study are consumers who have done online shopping and the number of samples in this study was 100 respondents while the sampling technique in this study was using purposive sampling. The data analysis technique used the t-test (one-sample t-test). Based on the results using a one-sample t-test test that there is a change in consumer behavior online in the city of Bima. Includes cultural factors, social factors, personal factors, and psychological factors. The shopping motives in question are self-gratification, time, and information.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133278785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Influence of Product Quality and Price on Purchase Decisions 产品质量和价格对购买决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1911

R. Oktavian, Henky Wahyudi

{"title":"The Influence of Product Quality and Price on Purchase Decisions","authors":"R. Oktavian, Henky Wahyudi","doi":"10.36555/almana.v6i2.1911","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1911","url":null,"abstract":"Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions. The purpose of this research is to find out how Product Quality, Price, and Purchase decisions are applied by Mixue cafe. And to find out how big the influence of Product Quality on Purchase Decisions, the effect of Price on Purchase Decisions, and the influence of Product Quality and Price on Purchase Decisions. In this study, the sample used was consumers who were respondents in this study as many as 88 people, with questionnaire data collection techniques and multiple linear analysis, to process data using SPSS 21 For Windows and Microsoft Excel programs, the analytical method used was the quantitative method with analysis descriptive and verification. The results of this study state that the product quality is in a good category, the price is in the good enough category, and the purchase decision is in a good category, the results of the T-test indicate that product quality has an effect on the purchasing decision, the price has an effect on the purchase decision, and the F-test shows that Product Quality and Price affect the Purchase Decision.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129993287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions 免费送货与消费者信任对增加购买决策的广告效果分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1633

Putri Hawa Alkatiri, A. M. Ramdan, Faizal Mulia Z

{"title":"Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions","authors":"Putri Hawa Alkatiri, A. M. Ramdan, Faizal Mulia Z","doi":"10.36555/almana.v6i2.1633","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1633","url":null,"abstract":"Purchase decisions are an important part of marketing, to support consumer purchase decisions it is necessary to have the effectiveness of advertising and consumer trust so that consumer purchase decisions do not become doubtful. This study aims to determine the effect of Advertising Effectiveness Free Shipping and Consumer Trust on purchase decisions. In this study, the emergence of problems in the purchasing decision variables on the time dimension of purchase is because those who use the Shopee online shopping application are not comparable to those who make purchases. This research method uses quantitative methods with an associative method approach. The sampling technique in this study used probability sampling, namely Simple Random Sampling, the samples taken in this study were 270 users of the Shopee online shopping application in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, coefficient of determination test, simultaneous test (f test), multiple linear regression, and partial test (t-test). The results showed that there was a positive and significant influence of the Advertising Effectiveness of Free Shipping on the purchase decision variables and a positive and significant influence of the consumer trust variable on the purchase decision variables.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130606019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic 新冠肺炎疫情期间以生活方式为干预变量的促销对冲动购买的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1797

Sarah Marwa Maitsa, Sherly Artadita

{"title":"The Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic","authors":"Sarah Marwa Maitsa, Sherly Artadita","doi":"10.36555/almana.v6i2.1797","DOIUrl":"https://doi.org/10.36555/almana.v6i2.1797","url":null,"abstract":"The development of the digital technology era greatly affects daily life to be easier. E-Commerce is one of the technologies that are in great demand in this digital technology era. In addition, the Covid-19 pandemic has caused people to use online media electronic every day. This phenomenon can lead to the emergence of impulsive consumer behavior, especially when E-Commerce offers promotions that can give benefits to consumers. This study aims to determine how much sales promotion influence has on the impulse buying behavior of Generation Z Shopee users through lifestyle as an intervening variable. The method used in this research was the quantitative method with descriptive analysis and Structural Equation Modelling (SEM-PLS) analysis technique using SmartPLS 3.2.9 software. The sample used was determined through probability sampling with a simple random sampling approach with a total of 385 respondents. This study concludes that the results of hypothesis testing indicated sales promotion has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and sales promotion has a positive and significant effect on impulse buying through lifestyle, which means lifestyle partially mediates.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114847585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Level of Employee Loyalty from Generation Z Z世代员工忠诚度水平

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1799

Vincent Vincent, Iventura Fitra Uli Tamba

引用次数: 0

The Correlation Between Eco-Airport Implementation and Organizational Commitment to the Intention of Employee’s Green Behavior 生态机场实施与组织承诺对员工绿色行为意愿的相关性研究

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-08-23 DOI: 10.36555/almana.v6i2.1885

Indah Mulyanda, S. Santoso, A. Rachmat, W. Wahyudi

引用次数: 0