Almana : Jurnal Manajemen dan Bisnis最新文献_第5页

The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era 大流行时代促销与内容营销对中小美容企业竞争优势的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1775

Dara Safira Ramadhita, Y. Hasanah

引用次数: 0

The Contribution of Cooperatives to the Indonesian Economy 合作社对印度尼西亚经济的贡献

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1927

Noviami Trisniarti, Nanda Nur Sofyana, A. Azhari

引用次数: 1

The Effect of Servants’ Competence and Whistleblowing on Fraud Prevention in Fund Management 公务员胜任能力与举报对基金管理舞弊预防的作用

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1956

Rusma Rizal, A. Rasjid, A. Agussalim*, Sukaria Darmawan

引用次数: 0

Factors Affecting the Export Value of Indonesian Natural Rubber Commodities 影响印尼天然橡胶出口价值的因素

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1931

Farid Arifin, N. Anwar, D. S. Gunawan

{"title":"Factors Affecting the Export Value of Indonesian Natural Rubber Commodities","authors":"Farid Arifin, N. Anwar, D. S. Gunawan","doi":"10.36555/almana.v6i3.1931","DOIUrl":"https://doi.org/10.36555/almana.v6i3.1931","url":null,"abstract":"Rubber and articles thereof commodities are one of Indonesia's leading exports, and natural rubber dominates among those commodities. However, in the last decade, the export performance of natural rubber commodities has not been optimal, especially in the last three years as seen from the declining export value. The purpose of the study was to determine the effect of production, international prices, and also the exchange rate on Indonesia's natural rubber exports, as well as to see which factors had a dominant influence. The analytical method used is multiple regression using secondary data for a period of 30 years (1991-2020), the export value of natural rubber commodities, production, international prices, and exchange rates. Result of this study, production, international prices, and exchange rates have a positive and significant impact on the export value of Indonesia's natural rubber commodities. The production, international prices, and exchange rates together have a significant effect on the export value of Indonesia's natural rubber commodities. The international price factor is the most dominating factor in influencing the export value of Indonesia's natural rubber commodities. ","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"8 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123655612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Product Diversification and Brand Associations on Buying Interest 产品多样化和品牌联想对购买兴趣的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1921

Ricardo Albert, T. Goh, Errie Margery, Syawaluddin Syawaluddin

{"title":"The Influence of Product Diversification and Brand Associations on Buying Interest","authors":"Ricardo Albert, T. Goh, Errie Margery, Syawaluddin Syawaluddin","doi":"10.36555/almana.v6i3.1921","DOIUrl":"https://doi.org/10.36555/almana.v6i3.1921","url":null,"abstract":"During the Covid-19 period, the demand for goods decreased so management must be able to achieve the company's target by increasing consumer buying interest. The purpose of this study is to determine and analyze the influence of Product Diversification and Brand Associations on Buying Interest at PT. Arinvi Mitra Lestari. The sampling technique used a simple random sampling method. The samples used in this study are: the company’s customers, amounting to 92 people. The data analysis method used multiple linear regression analysis. In conclusion, Product Diversification and Brand Associations simultaneously have a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, Product Diversification has a positive and significant effect on the Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, the Brand Association has a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.526 which means that Product Diversification and Brand Associations can explain the Buying Interest of 52.6% and the remaining 47.4% is influenced by other variables outside of this study such as brand equity and so on.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125664560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Viral Marketing, and Product Innovation on Repurchase Intentions through Mediation of Purchase Decision 病毒式营销、产品创新通过购买决策中介对再购买意愿的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1962

Muhammad Rosyihuddin, S. Sudarmiatin, A. Hermawan

{"title":"The Influence of Viral Marketing, and Product Innovation on Repurchase Intentions through Mediation of Purchase Decision","authors":"Muhammad Rosyihuddin, S. Sudarmiatin, A. Hermawan","doi":"10.36555/almana.v6i3.1962","DOIUrl":"https://doi.org/10.36555/almana.v6i3.1962","url":null,"abstract":"With the existence of digital technology, the phenomenon of viral products in Indonesia is increasingly widespread, not only manufactured products, traditional products, or home products can also become viral because of this technology. The Sidayu (Bonggolan) traditional MSME products are no exception, which some time ago went viral on social media and then spread to the people of Gresik Regency and its surroundings. This research is very interesting to study, to study online consumer behavior towards product repurchase intentions which are characterized by theoretical studies that Viral Marketing, and Product Innovation influence purchase decisions and repurchase intentions while purchasing decisions are intermediaries. This type of research is explanatory research with a quantitative approach. The number of samples was 200 participants spread across Gresik Regency who had repeatedly bought this traditional food product. This study uses SEM analysis with the help of SmartPls software. The findings show that viral marketing and product innovation directly influence purchasing decisions, but the findings directly show insignificant results on repurchase intention. Interestingly, the findings of this study indicate that there is a significant indirect effect of viral marketing and product innovation on repurchase intention through the mediation of purchase decisions.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"154 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123274165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing University Student’s Readiness toward the Working World 影响大学生就业准备的因素

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1960

N. Apriliana, Ika Indriasari, Rita Meiriyanti

引用次数: 0

The Influence of Training and Supervision on Employee Work Effectiveness 培训与监督对员工工作效能的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1991

Dudi Hendaryan, Sendi Widianto

{"title":"The Influence of Training and Supervision on Employee Work Effectiveness","authors":"Dudi Hendaryan, Sendi Widianto","doi":"10.36555/almana.v6i3.1991","DOIUrl":"https://doi.org/10.36555/almana.v6i3.1991","url":null,"abstract":"The effectiveness of the work of employees in the company affects the course of the company's operations and the survival of the organization itself. One measure of work effectiveness is training and supervision. This study aims to determine how much influence training and supervision have on the work effectiveness of PT. Daliatex Kusuma. The research method used is a quantitative method with a descriptive and verification approach. The sampling technique used probability sampling, the researcher distributed questionnaires to 60 respondents for data analysis. The questionnaire was tested for validity and reliability, then a classical assumption test was carried out. The data analysis used is the path coefficient analysis technique, the coefficient of determination, the t-test, and the F test. The results show that partial job training has a significant effect on the work effectiveness of employees in the polyester material production division of PT. Daliatex Kusuma then supervised partially also had a significant effect on the work effectiveness of employees in the polyester material production division of PT. Daliatex Kusuma. From the results of the simultaneous test, training and supervision have a significant effect on the work effectiveness of employees in the polyester material production division of PT. Daliatex Kusuma.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127297445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Social Media Communication, Product Quality, and Promotion on Purchase Intention 社交媒体传播、产品质量和促销对购买意愿的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1935

Ida Ayu Widya Wati, Ni Luh Putu Indiani

{"title":"The Influence of Social Media Communication, Product Quality, and Promotion on Purchase Intention","authors":"Ida Ayu Widya Wati, Ni Luh Putu Indiani","doi":"10.36555/almana.v6i3.1935","DOIUrl":"https://doi.org/10.36555/almana.v6i3.1935","url":null,"abstract":" \u0000Abstract: In the last 10 years, Indonesia's beauty and personal care industry grew around 12%, with a market value of 33 trillion Rupiah in 2016. The business in Indonesia is predicted to experience the largest growth compared to other countries in Southeast Asia. This raises interest in analyzing the factors influencing consumer purchase intention in body care products. The purpose of this study was to analyze the influence of social media communication, product quality, and promotion on purchase intention. The data collection method is a survey method with questionnaires. The sample size was 105 respondents. Multiple linear regression analysis techniques were used to test the influence of the independent variable on the dependent variable. The study's results found that social media communication, product quality, and promotion positively and significantly influence purchase intention. The brand needs to build good relationships with consumers through social media to encourage purchase intention. In terms of quality, the brand should be able to create a unique and distinctive quality that consumers can accept. In the promotion aspect, the brand should show a responsible attitude when complaints occur, such as providing a money-back guarantee.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133901649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Relationship in Organizational Culture, Management Control System and Employee Performance in Perspective Model 组织文化、管理控制系统与员工绩效的关系:透视模型

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2022-12-25 DOI: 10.36555/almana.v6i3.1976

Gun Gunawan Rachman, Nur Izatul Makiyah, Muhamad Iqbal Adrian

引用次数: 0