{"title":"Employing; Health Awareness, Health Awareness Announcements","authors":"","doi":"10.33282/abaa.v14i55.866","DOIUrl":"https://doi.org/10.33282/abaa.v14i55.866","url":null,"abstract":"The goal of health awareness is to familiarize people with health information and facts, and make them realize their sense of responsibility towards their health and the health of others. And translate that goal in practice through applying healthy and sound behaviors spontaneously. This, the goal, is pursued by health awareness announcements through employing announcement persuasion of health as one of the methods of influencing the masses to adopt ideas, behaviors, and adherence to health advice and guidelines; The study aims to analyze the content of the Ministry of Health and Environment announcements regarding health awareness and to reveal the most employable persuasions in health awareness announcements. The researcher used the survey method that aims to record, analyze and interpret the phenomenon. The researcher used a content analysis tool to uncover the extent of employing persuasions in health awareness announcements.The researcher reached In its announcements, the Ministry of Health and Environment relied profoundly on persuading, as one advertisement included more than one appeal, and it relied in the first place on mental (scientific) persuasions in its various methods, such as citing information and facts, and building results on introductions to persuade the public and trigger a response.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129062674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Media Image of Afghan Women as Reflected by News Websites in 2021","authors":"","doi":"10.33282/abaa.v13i54.842","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.842","url":null,"abstract":"International news websites, including Russia Today, pay special attention to the media image of Afghan women, especially after the Taliban movement took control of Afghanistan. Therefore, it was necessary to know the image of the Afghan woman, the fate of the rights she acquired in recent years, and the transformations that affected her after the Taliban took control of the government, and studied them on international news sites, specifically Russia Today.\u0000\u0000 The researcher summarized the problem of this study in the following question: What is the media image of the Afghan woman on the Russia Today news site?\u0000\u0000 The researcher followed the survey method in order to reach the results, the most important of which were: The determinants of the media image of Afghan women lie in the journalistic treatment provided by the contact person on the Russia Today website in focusing on highlighting the international media and political perception of the situation of Afghan women and on raising international concerns about the future of Afghan women Under the rule of the Taliban, as it is threatened with exclusion from society, and the demand for its rights through the demands of states, international organizations and activists.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124909806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Paratexte in specialized literary journals","authors":"","doi":"10.33282/abaa.v13i54.841","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.841","url":null,"abstract":"Post-structural critical studies highlighted the importance of studying the texts surrounding the text as an important part in the process of receiving and understanding texts, and although this topic was dealt with by the ancient Arabs and Europeans, interest in it appeared clearly after the appearance of Gerard Genet's book (SEUILS), which separated it Text Thresholds. Or what he called paratexte, and dealt with them with interest as he reads them on books. With the development of semiotic studies, interest in paratexte studies began in a broader way and in various literary and non-literary texts, including journalistic texts. And since specialized magazines are one of the press releases that enjoy their privacy in terms of topics and recipients, and are distinguished by the presence of the cover that bears features indicative of the identity of the magazine, the researcher worked on studies of the components of the magazine cover as being parallel texts that the reader/recipient must pass through before accessing the texts published on the pages the number. Literary magazines are specialized magazines that manufacture their paratexte in a way that makes them indicative of specialization, which makes the cover perform a communicative function, informing the recipients of the nature of the topics included in the magazine.\u0000\u0000The study dealt with the components of the cover of AL ADEEB AL IRAQI(Iraqi literary) magazine issued by the UNION OF Iraq WRITRS, from the semiotic side, to identify the parallel texts that it contains, namely the name of the magazine, the information related to it, the issuer, and the accompanying image, in addition to the titles chosen to appear on the cover.\u0000\u0000The researcher concluded that the cover of the magazine bears signs indicative of its specialization in one of the fields, and these signs include paratexte (SEUILS) through which the reader passes to the topics published in the magazine, belonging to what is known as the peritetfe editorial text, that is, the text related to the publishing body and not the text writers Published in the magazine.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126834639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Agitation Negative Social Behaviours in the Talk Shows of the (NRT) Satellite Channel","authors":"","doi":"10.33282/abaa.v13i54.845","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.845","url":null,"abstract":"This research asks what are negative social behaviours in the Kurdistan Region of Iraq (KRI) raised by the talk shows on the (NRT) channel? Furthermore, it aims to identify the most significant themes addressed by talk shows on the (NRT) channel regarding negative social behaviours in the KRI by using the content analysis approach through non-random purposive sampling to understand the dialogue contents that dealt with this subject. This study has reached a set of results: through its talk shows, the (NRT) channel attempts to create a media vision about the spread of negative social behaviours in the KRI and stand up to the dangers associated with these behaviours. At the same time, those programs tried to marginalize the behaviours that support the projects of political authority in society. This research came out with a set of recommendations, including establishing specialized committees comprised of academics and psychologists to supervise the preparation of topics for talk shows to maximize their effectiveness in raising awareness and developing the recipients' capabilities.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130292774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Iraq's Image in the British Press An analytical study of the Guardian and The Daily Telegraph for 1 / 1- 31/3/2019","authors":"","doi":"10.33282/abaa.v13i54.847","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.847","url":null,"abstract":"The topic of the research dealt with the image of Iraq in the British press based on a sample of the newspapers (The Guardian and the Daily Telegraph), which are among the most important and largest newspapers in the United Kingdom and the world, because of its active role in guiding local and international public opinion towards important issues and events, Since these two newspapers are interested in the accuracy of sensitive political topics, the message aimed at knowing the media image that these two newspapers painted about Iraq in the period that was limited to the first quarter of 2019, and also to know the nature of the contents promoted by these newspapers about the Iraqi reality, The method of content analysis was used as an appropriate tool to describe the content and analyze it, indicate its links and indications and infer the answer to the objectives of the study, as well as the method of statistical analysis based on tables and classification of information, and then to obtain the desired results. The study showed that the two newspapers have been very interested in the issues of Iraqi affairs, if the Guardian newspaper preceded the Daily Telegraph with this interest and by a small margin by its surroundings (84) topics, while the number of topics for the Daily Telegraph reached (77), With a relative convergence of results, the Guardian has highlighted the issues concerning the presence of terrorist organizations represented by ISIS in Iraq, followed by political and diplomatic issues, and then the issues concerning military and security affairs, These classifications were somewhat similar to the Daily Telegraph with a disparity in salary hierarchy.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129236479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Iraqi public's uses of digital television and cinema sites ( A field study )","authors":"","doi":"10.33282/abaa.v13i54.846","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.846","url":null,"abstract":"The research problem revolves around the Iraqi public's use of digital television and cinematic websites، and their importance to the academic study and society، as it examines the public's relationship with these websites، usage habits، and the reasons for their interaction with them. And for the prevalence of this phenomenon of use، it was necessary to address the intensity، intentionality، and timing of use to theoretically root the subject of the study، which is one of the modern studies in Iraq and the Arab world. The survey approach، where the research was based on the theory of uses and gratifications that confer positivity and activity on the mass media audience.\u0000\u0000 The researchers designed a standardized survey form with the scale as a research tool to which the two observation and interview tools were added، and the study community was from the Iraqi public (15 years and over)، and an available sample was selected from the population of the city of Baghdad consisting of (772) singles that formed the sample of the total study، and the research reached several results، topped by the widespread use of television and cinematic websites over the Internet by the Iraqi public، represented by the residents of the city of Baghdad، through the temporal and spatial diversity of use، the quality of the devices used for follow-up and the various motives","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130126287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The relationship of using the social networking site Facebook to the accumulation of social capital","authors":"","doi":"10.33282/abaa.v13i54.843","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.843","url":null,"abstract":"The subject of social capital is of great importance, as it provides an analytical framework for researchers interested in understanding the impact of the Internet on many dimensions of human and social life. And because social networking sites have infiltrated societies and produced new variables at the level of human and social communication, this study came to examine the relationship between the use of the social networking site Facebook and the accumulation of social capital among a sample of University of Algeria 3 students, by researching the variables of intensity of use and patterns of use as independent variables and their relationship to social capital. The results of the field study revealed a strong relationship between the intensity of Facebook use and social capital, the strongest of which was bridging capital. In addition, there is a strong relationship between active use and the accumulation of social capital. So the relationship between the use of Facebook and social capital varies according to the intensity of use of the site and patterns of use.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126350269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital public relations and its role in prioritizing the masses: An analytical study of the United Nations website","authors":"","doi":"10.33282/abaa.v13i54.849","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.849","url":null,"abstract":"This paper aims to identify how the United Nations works through its website in prioritizing audiences towards international issues، by identifying the digital PR mechanisms used in digital PR contents in prioritizing audiences towards the international issues they deal with. To achieve the objectives of this paper, the researcher used the survey method and content analysis tool with a view to identifying the ranking of international issues on the website of health، peace and security، humanitarian assistance، human rights، women، migrants، refugees and displaced persons، economic development، United Nations affairs، culture and education، environment and climate، sustainable development, and law and crime prevention. One of the most important findings the researcher reaches at is the attempt by the United Nations، through its communication contents to prioritize audiences towards international issues by highlighting important international issues of lesser concern. Thus, in order to prioritize audiences towards these issues، the United Nations has tried through digital video to prioritize audiences towards international issues which has important advantages of having the element of movement that the audience feels at the heart of the event; this brings to the fore important international issues of lesser concern. Thus, prioritizing the public towards these issues.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116816558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Motives for public exposure to specialized sports satellite channels and the gratifications achieved from it","authors":"","doi":"10.33282/abaa.v13i54.844","DOIUrl":"https://doi.org/10.33282/abaa.v13i54.844","url":null,"abstract":"Motives for public exposure to specialized sports satellite channels and the gratifications achieved about it - Research presented by (Dr. Dr. Laila Ali Jumaa), Imam Al-Kadhim College (peace be upon him) - Department of Information-2021.\u0000\u0000 The research aims to know the extent of public exposure to specialized sports satellite channels, and what gratifications are achieved from them, and to reach scientific results that give an accurate description of exposure, motives and gratifications verified by that exposure, and the research objectives are summarized in the following:\u0000\u0000Revealing the habits and patterns of public exposure to specialized sports satellite channels?\u0000Identify the reasons for the public's preference for specialized sports satellite channels?\u0000Disclose the motives and gratifications achieved by the public from exposure to specialized sports satellite channels?\u0000The researcher used the survey method to collect data by designing a questionnaire, as a tool to reveal the motives and gratifications achieved among the public from exposure to specialized sports satellite channels. areal), and it was paired with the non-probability (purpose) sample from the audience groups that watch specialized sports satellite channels, as it achieves the research objectives, and the research reached several results that can be summarized as follows:\u0000\u0000The results of the research showed that the majority of the respondents watched the specialized sports satellite channels, on a continuous basis, “always” with a number of repetitions amounting to (120%), respondents and at a rate of (60%).\u0000The results of the research showed that the respondents prefer watching specialized sports satellite channels in the second evening period from (6 pm - 10 pm), and the number of respondents was (127), with a percentage of (63.5%).\u0000There is a statistically significant correlation between the public's exposure to specialized sports satellite channels and the related motives of this exposure, and the degree of need or motivation for exposure to specialized sports satellite channels is at a high level.\u0000There is a statistically significant correlation between the public's motives for exposure to specialized sports satellite channels and the resulting gratifications from this exposure. The result indicates that the degree of saturation achieved from exposure to specialized sports satellite channels was at a high level.","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115755126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"المعايير السيميائية لتحليل الرموز الدينية في التقارير الصحفية موقع قنطرة الإخباري أنموذجا","authors":"وداد نجم عبود الدوغجي","doi":"10.33282/abaa.v13i53.816","DOIUrl":"https://doi.org/10.33282/abaa.v13i53.816","url":null,"abstract":"إن الرموز التي يتم اعتمادها في التقارير الصحفية لم توضع عبثا وإنما يتم توظيفها لغرض ما يتبناه المرسل؛ فالتقرير يضم مجموعة من الرموز توظف داخل إطار يعطي لغة ذات تأثير أكبر، إذ يناقش هذا البحث مشكلة التوظيف السيميائي للرموز الدينية في التقارير الصحفية المنشورة في الصحافة الإلكترونية موقع قنطرة الإخباري إنموذجا وعبر مستويين هما: القراءة (المقاربة الوصفية) لإدراك الرسالة البصرية في صيغتها المجردة، والأخر (المقاربة السيميائية للأيقونات الرمزية) لإعادة الفهم والتأويل؛ إذ يعطي هذا المستوى دلالية لكشف المستوى التضميني للرسائل الإعلامية عبر مجموعة من المعايير السيميائية التي استند إليها لتقطيع النصوص للوصول إلى عملية الفهم والتفسير، وقد قسم النص في عملية التقطيع على مجموعة من المقاطع والوحدات والفقرات على وفق مجموعة من المعايير الدلالية والشكلية والتداولية . \u0000 واتبع المنهج السيميائي طريقة المسح بالعينة القصدية، وينتمي هذا البحث إلى نوع البحوث الوصفية بالطريقة الكيفية، واستعملت المعايير السيميائية أداةً استرشادية لإعادة تفكيك وقراءة الرموز الموظفة (الدال) ووضعها في شكل نسق ما محدد لإيصال الفكرة بعدها (المدلول) ومن ثم إعادة القراءة وإتباع عملية (التأويل) ومحاولة ربط الدال مع المدلول بالمحيط الخارجي باستعمال أسلوبي التفكيك الأفقي لفك بنية النص وتقطيعه و العمودي للتعمق في الوصول إلى الدلالات الكبرى، وتم التوصل إلى مجموعة من النتائج هي: غلبة الروح الدينية والسياسية على البنى العميقة والسطحية، و جاءت تلك البنى في صيغ تمهيدية لا صدامية، تنزِع إلى بث روح الاطمئنان أكثر من المواجهة وإن كانت لا تخلو من أسلوب التخويف والتهويل والتهديد إلى جانب عبارات التعايش والحوار والسلام وإيجاد المشتركات بين الديانات، وغلب على بنية النصوص طابع التكرار والميل إلى الإسهاب في ذكر التفصيلات، وهو أمر يشير إلى عنصر التأكيد بالإيحاء في أسلوب غير ملحوظ لا يسبب الملل للقارئ ، ولم نلحظه الا عند تقطيع النصوص وتجزئتها، واستخدم الرمز للإصلاح والتعاون وبيان النقمة على عمليات التعنيف إذ اتبعت آلية استحضار المؤثرات الخاصة بالقضية من المحيط الخارجي عبر رسالة إقناعية تقود الى تعديل الإدراك وتنشيطه لدى المتلقي ليحصل على قناعة مطلقة .","PeriodicalId":201372,"journal":{"name":"AL – Bahith AL – A a‚LAMI","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126632026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}