Jurnal Manajemen dan Retail最新文献_第3页

PENGARUH DISPLAY TOKO DAN HARGA JUAL TERHADAP MINAT BELI KONSUMEN DI SBMART GEDEBAGE BANDUNG 商店展览和销售价格对消费者对万隆的购买力的影响

Jurnal Manajemen dan Retail Pub Date : 2021-09-30 DOI: 10.47080/jumerita.v1i02.1576

Anggi Haerani

{"title":"PENGARUH DISPLAY TOKO DAN HARGA JUAL TERHADAP MINAT BELI KONSUMEN DI SBMART GEDEBAGE BANDUNG","authors":"Anggi Haerani","doi":"10.47080/jumerita.v1i02.1576","DOIUrl":"https://doi.org/10.47080/jumerita.v1i02.1576","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Display Toko dan harga jual terhadapminat beli konsumen di SBMart Gedebage Bandung. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan penyebaran kuesioner.Tempat penelitian adalah di SBMart cabang Gedebage Bandung dengan jumlah Populasi kurang lebih 300konsumen dalam seminggu dan penulis mengambil sampel sebanyak 100 responden. Metode yang digunakanadalah Deskriftif dan Verifikatif Kuantitatif.Setelah penulis melakukan penelitian, maka berdasarkan perhitungan yang dilakukan dengan menggunakanrumus koefisien korelasi Rank Spearman secara parsial antara variabel (X1) Display Toko dan variabel (y) minatbeli konsumen diperoleh nilai sebesar 0,741. Ini Berarti pengaruh Display toko terhadap minat beli di SBMartGedebage Bandung adalah cukup kuat. Kemudian berdasarkan perhitungan yang dilakukan dengan menggunakanrumus koefisien korelasi rank Spearman parsial antara variabel (X2) Harga jual dan variabel (Y) minat belidiperoleh nilai sebesar 0,720. Ini berarti pengaruh harga jual terhadap minat beli di SBMart Gedebage Bandungadalah cukup kuat, dan dengan menggunakan koefisien korelasi berganda antara Display toko (X1) dan Harga Jual (X2) terhadap Minat Beli Diperoleh Nilai 0,825. Ini berarti pengaruh Display Toko (X1) dan Harga jual (X2) terhadap minat beli (Y) di SBMart Gedebage Bandung adalah kuat.Adapun saran yang diberikan adalah : 1) Perusahaan diharapkan agar Display toko atau penataan toko lebih baik, hal tersebut dapat dilakukan dengan membuat penataan lebih menarik dan rapi baik windows, interior dan exterior. 2) Perusahaan diharapkan agar bisa bersaing dalam segi harga, hal tersebut dapat dilakukan dengan cara membuat harga jauh lebih terjangkau, lebih murah dari pesaing, lebih sesuai dengan nilai barang dan lebih sesuai dengan kualitas barang","PeriodicalId":200704,"journal":{"name":"Jurnal Manajemen dan Retail","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127189248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KUALITAS LAYANAN DAN NILAI PELANGGAN: PENGARUHNYA TERHADAP KEPUASAN DAN LOYALITAS 客户服务的质量和价值:对满意和忠诚的影响

Jurnal Manajemen dan Retail Pub Date : 2021-09-30 DOI: 10.47080/jumerita.v1i02.1574

Asih Kurnianingsih

引用次数: 0

FAKTOR KEAMANAN TRANSAKSI DAN PERSEPSI RESIKO DALAM MEMUTUSKAN PENGGUNAAN LAYANAN PERBANKAN YANG DIMEDIASI OLEH KEPERCAYAAN NASABAH 交易安全因素和确定银行服务使用的风险感知因素，由客户信托机构进行调解

Jurnal Manajemen dan Retail Pub Date : 2021-09-30 DOI: 10.47080/jumerita.v1i02.1579

Asih Kurnianingsih, M. Hidayat

引用次数: 0

ANALISIS STRATEGI PENGEMBANGAN PRODUK BARU DALAM MENCIPTAKAN KEUNGGULAN BERSAING 分析新产品开发在创造竞争优势方面的战略发展

Jurnal Manajemen dan Retail Pub Date : 2021-09-30 DOI: 10.47080/jumerita.v1i02.1583

Urika SE., MM

引用次数: 0

PENGARUH TRANSAKSI PEMBAYARAN NON-TUNAI TERHADAP PROFITABILITAS PERUSAHAAN RETAIL PT. MATAHARI DEPARTMENT STORE Tbk TAHUN 2015-2019 非现金交易对PT. sun百货公司Tbk盈利能力的影响

Jurnal Manajemen dan Retail Pub Date : 2021-03-30 DOI: 10.47080/jumerita.v1i1.1279

I. Gunawan, Ana Huswatun

{"title":"PENGARUH TRANSAKSI PEMBAYARAN NON-TUNAI TERHADAP PROFITABILITAS PERUSAHAAN RETAIL PT. MATAHARI DEPARTMENT STORE Tbk TAHUN 2015-2019","authors":"I. Gunawan, Ana Huswatun","doi":"10.47080/jumerita.v1i1.1279","DOIUrl":"https://doi.org/10.47080/jumerita.v1i1.1279","url":null,"abstract":"This study determines how much influence non-cash payment transactions have on Return on Assets. The method uses a quantitative approach. This research was conducted by processing secondary data in the form of financial statements and non-cash payment transaction data of PT. Matahari Department Store Tbk, 2015 - 2019. Both of them were analyzed and calculated statistical tests using SPSS Version 2.0 software. Data analysis uses a simple linear regression test, person correlation test, determinant test, and ttest. \u0000The results of the simple linear regression test in the variable considered constant are 14.664. If there is an addition, the effect of profitability will increase by 0.993. The results of testing the Pearson Bivariate correlation coefficient based on the significance value of Sig. (2-tailed): The Sig. (2-tailed) between non-Cash Payment Transactions (X) and Profitability (Y) is 0.000 <0.05, which means that there is a significant correlation between the Non-Cash Payment Transaction Variable and the Profitability Variable. The test results of the coefficient of determination (R2) value R = 0.892 and R2 = 0.795 mean that the regression model obtained able to explain non-cash payment transactions can affect profitability by 79.5% while the remaining 20.5% is influenced by other variables. From the partial test results on the coefficient table, it can be seen that the t-count value of non-cash payment transactions is 3.409 with a value of 3.182 (tcount> ttable = 3.409> 3.182) which means that Ho is rejected and Ha is accepted, so non-cash payment transactions have an effect significant to Return on Asset at PT. Matahari Department Store Tbk. In this case, it shows that non-cash payment transactions are able to increase Return on Assets at PT. Matahari Department Store Tbk. \u0000 ","PeriodicalId":200704,"journal":{"name":"Jurnal Manajemen dan Retail","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126891883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEREMPUAN DALAM MELAKUKAN PEMBELIAN ONLINE DI SHOPEE INDONESIA 影响印尼SHOPEE妇女在线购买的因素

Jurnal Manajemen dan Retail Pub Date : 2021-03-30 DOI: 10.47080/jumerita.v1i1.1284

Lona Noviani

{"title":"FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEREMPUAN DALAM MELAKUKAN PEMBELIAN ONLINE DI SHOPEE INDONESIA","authors":"Lona Noviani","doi":"10.47080/jumerita.v1i1.1284","DOIUrl":"https://doi.org/10.47080/jumerita.v1i1.1284","url":null,"abstract":"This study aims to determine women's decisions to make online purchases at Shopee. This study consists of three independent variables, namely product quality, risk perception and trustworthiness and one dependent variable, namely purchasing decisions. The object of research is women who have made purchases at Shopee. The number of samples was determined as many as 60 people by purposive sampling technique. The research data was collected by distributing questionnaires. Data analysis used multiple linear regression method processed through the SPSS version 20 program. Based on the results of the study, it was found that 1) Product quality partially had a significant effect on women's decisions in making online purchases at Shopee; 2) Perception of risk does not partially affect women's decisions in making online purchases at Shopee; 3) Trust partially has a significant effect on women's decisions in making online purchases at Shopee; 4) Product quality, risk perception and trust simultaneously have a significant effect on women's decisions in making online purchases at Shopee. Trust is the variable that has the most dominant influence on purchasing decisions.","PeriodicalId":200704,"journal":{"name":"Jurnal Manajemen dan Retail","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121365625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FAKTOR MAKRO EKONOMI YANG MEMPENGARUHI PERTUMBUHAN YIELD OBLIGASI 影响债券收益增长的宏观经济因素

Jurnal Manajemen dan Retail Pub Date : 2021-03-30 DOI: 10.47080/jumerita.v1i1.1282

Asih Kurnianingsih

引用次数: 0

STRATEGI PEMASARAN PADA DIVISI MARKETING DI BUILD BETTER COMMUNICATION (BBC) ENGLISH TRAINING SPECIALISTCILEGON Strategi pemasaran pada division marketing di构建更好的沟通(bbc)英语培训专家

Jurnal Manajemen dan Retail Pub Date : 2021-03-30 DOI: 10.47080/jumerita.v1i1.1281

Rizal Zulkarnain

引用次数: 0

PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BPD GAPENSI JAWA BARAT 动机和补偿对西爪哇省BPD员工绩效的影响

Jurnal Manajemen dan Retail Pub Date : 2021-03-30 DOI: 10.47080/jumerita.v1i1.1283

Anggi Haerani, Wayan Lutfi Jini, Rahayu Gustika

{"title":"PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BPD GAPENSI JAWA BARAT","authors":"Anggi Haerani, Wayan Lutfi Jini, Rahayu Gustika","doi":"10.47080/jumerita.v1i1.1283","DOIUrl":"https://doi.org/10.47080/jumerita.v1i1.1283","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan kompensasi terhadap kinerja karyawan BPD GAPENSI Jawa Barat. Penelitian ini menggunakan metode analisa deskriptif yaitu menggunakan analisis jalur (path analysis). Juga analisis verifikatif. Di uji melalui program uji SPSS. Populasi objek yang ada pada BPD Gapensi adalah karyawan tetap yang berjumlah 52 orang, korelasi antara motivasi dengan kompensasi adalah sebesar 0,547,terdapat hubungan yang cukup kuat antara motivasi dengan kompensasi. korelasi antara motivasi dengan kinerja adalah sebesar 0,696 terdapat hubungan yang kuat antara motivasi dengan kinerja. korelasi antara kompensasi dengan kinerja adalah sebesar 0,714 terdapat hubungan yang kuat antara kompensasi dengan kinerja.. Secara parsial motivasi berpengaruh signifikan terhadap kinerja karyawan di BPD Gapensi Jawa Barat dengan kontribusi yang diberikan sebesar 30,3%. Secara parsial kompensasi berpengaruh signifikan terhadap kinerja karyawan di BPD Gapensi Jawa Barat dengan kontribusi pengaruh yang diberikan sebesar 34%. Secara simultan motivasi dan kompensasi berpengaruh signifikan terhadap kinerja karyawan BPD Gapensi Jawa Barat dengan kontribusi pengaruh yang diberikan sebesar 64,3%, sedangkan 35,7% sisanya merupakan besar kontribusi pengaruh yang diberikan oleh faktor lain yang tidak diteliti.","PeriodicalId":200704,"journal":{"name":"Jurnal Manajemen dan Retail","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131461067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0