Jurnal Pengembangan Wiraswasta最新文献

Kepercayaan Merek dalam Memediasi Kesadaran Merek dengan Promosi sebagai Pendukung Minat Orang Tua Mendaftarkan Anak pada biMBA AIUEO “在培养品牌意识方面的信念”，通过促进家长利益的促进，将孩子列入恋童癖

Jurnal Pengembangan Wiraswasta Pub Date : 2022-10-04 DOI: 10.33370/jpw.v24i2.828

Rahmadani Syahputri, Anna Wulandari

{"title":"Kepercayaan Merek dalam Memediasi Kesadaran Merek dengan Promosi sebagai Pendukung Minat Orang Tua Mendaftarkan Anak pada biMBA AIUEO","authors":"Rahmadani Syahputri, Anna Wulandari","doi":"10.33370/jpw.v24i2.828","DOIUrl":"https://doi.org/10.33370/jpw.v24i2.828","url":null,"abstract":"Penelitian menganalisis kepercayaan merek dalam memediasi kesadaran merek dengan promosi sebagai pendukung minat orang tua mendaftarkan anak pada biMBA AIUEO. Penelitian dilakukan di Depok, Jawa Barat. Data penelitian diperoleh dari kuesioner yang diberikan kepada 90 responden masyarakat di Depok. Pemilihan sampel dilakukan dengan metode accidental sampling. Data hasil kuesioner dianalisis dengan Model Persamaan Struktural (SEM) diolah menggunakan software Smart PLS. Penelitian menghasilkan temuan bahwa kesadaran merek positif mempengaruhi kepercayaan merek; kepercayaan merek positif mempengaruhi minat orang tua mendaftarkan anak pada bimbingan belajar; promosi positif mempengaruhi minat mendaftarkan anak; kepercayaan merek memediasi kesadaran merek terhadap minat orang tua mendaftarkan anak di bimbingan belajar.The study analyzed brand trust in mediating brand awareness with promotion as a support for parents' interest in enrolling children in biMBA AIUEO. The study was conducted in Depok, West Java. The research data was obtained from a questionnaire given to 90 community respondents in Depok. Sample selection is carried out by the accidental sampling method. The data from the questionnaire were analyzed with a Structural Equation Model (SEM) processed using Smart PLS software. Research yielded findings that brand awareness positively affects brand trust; brand trust positively affects the interest in registering a child; positive promotion affects the interest in registering a child; brand trust mediates brand awareness of interest in enrolling children in tutoring.","PeriodicalId":199804,"journal":{"name":"Jurnal Pengembangan Wiraswasta","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134554579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Aset dan Modal Kerja Terhadap Laba Perusahaan pada Industri Makanan Minuman 资产和资本对饮料行业利润的影响

Jurnal Pengembangan Wiraswasta Pub Date : 2022-09-15 DOI: 10.33370/jpw.v24i2.669

Ni Putu Devi Mahyoni, Adhi Setiawan, Siti Maisyaroh Fitri Siregar

引用次数: 1

Return on Assets, Debt to Equity Ratio dan Ukuran Perusahaan dalam Mempengaruhi Harga Saham

Jurnal Pengembangan Wiraswasta Pub Date : 2022-09-05 DOI: 10.33370/jpw.v24i2.790

Sugoto Sulistyono, Lina Maretasari, SM. Parulian Tanjung, Eka Giovana Asti

引用次数: 0

Telisik Pola Perdagangan Desa Trowulan Abad XII-XV sebagai Landasan Pembangunan di Mojokerto 技术上讲，九世纪的特罗武兰村是莫可托发展的基础

Jurnal Pengembangan Wiraswasta Pub Date : 2022-09-03 DOI: 10.33370/jpw.v24i2.698

Wulan Kurnianingtyas, Cucu Hayati

引用次数: 0

Terobosan Baru Pariwisata Halal bagi Pengusaha 清真旅游对商人的新突破

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-31 DOI: 10.33370/jpw.v24i2.706

Menur Kusumaningtyas, F. Puspitasari, Johni Harius Putranto

{"title":"Terobosan Baru Pariwisata Halal bagi Pengusaha","authors":"Menur Kusumaningtyas, F. Puspitasari, Johni Harius Putranto","doi":"10.33370/jpw.v24i2.706","DOIUrl":"https://doi.org/10.33370/jpw.v24i2.706","url":null,"abstract":"Tinjauan konseptual ini untuk mengeksplorasi peluang bisnis inovatif di industri wisata halal. Hasil temuan menunjukkan bahwa pariwisata halal memberikan prospek baru. Pendekatan yang digunakan dalam penelitian ini adalah dengan melakukan penilaian kritis dalam literatur pariwisata halal untuk mengeksplorasi peluang pemasaran inovatif bagi pengusaha. Studi ini memberikan kontribusi teoretis dan praktis baru dalam pariwisata halal dan kewirausahaan halal. Terobosan baru pariwisata halal terkait dengan platform digital dan tekologi baru yaitu virtual reality (VR) dan augmented reality (AR). Pengembangan dapat dilakukan melalui pemanfaatan platform digital, menjadikan milenial dan muslim wanita sebagai pasar sasaran, pengembangan kuliner halal dan penyediaan virtual reality dan augment reality tentang destinasi pariwisata halal.This conceptual review is to explore innovative business opportunities in the halal tourism industry. The findings show that halal tourism provides new prospects. The approach used in this study is to conduct a critical assessment in the halal tourism literature to explore innovative marketing opportunities for entrepreneurs. This study makes a new theoretical and practical contribution in halal tourism and halal entrepreneurship. The new breakthrough of halal tourism is related to new digital and technological platforms, namely virtual reality (VR) and augmented reality (AR). Development can be done through the use of digital platforms, making millennials and Muslim women as target markets, developing halal culinary and providing virtual reality and augment reality about halal tourism destinations.","PeriodicalId":199804,"journal":{"name":"Jurnal Pengembangan Wiraswasta","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128047467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kualitas Pemasaran Digital, Produk dan Distribusi dalam Upaya Mewujudkan Kepuasan Pelanggan 数字营销的质量、产品和分销，以实现客户满意度

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-28 DOI: 10.33370/jpw.v24i2.811

Muhamad Asari, Siti Mahmudah

{"title":"Kualitas Pemasaran Digital, Produk dan Distribusi dalam Upaya Mewujudkan Kepuasan Pelanggan","authors":"Muhamad Asari, Siti Mahmudah","doi":"10.33370/jpw.v24i2.811","DOIUrl":"https://doi.org/10.33370/jpw.v24i2.811","url":null,"abstract":"Penelitian ini berupaya memperoleh gambaran kualitas pemasaran digital, produk dan distribusi dalam mewujudkan kepuasan pelanggan. Populasi yang dipilih adalah terbatas pada pelanggan produk madu Kp. Cioray Klapanunggal Desa Leuwikaret Kabupaten Bogor Binaan STIE IPWIJA. Kemudian penarikan sampel sebanyak 100 responden dari anggota populasi dilakukan secara insidental. Data kuantitatif diperoleh dari persepsi pelanggan melalui pengisian kuesioner yang dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan kualitas pemasaran digital, produk dan distribusi positif mempengaruhi kepuasan pelanggan.This research seeks to obtain an overview of the quality of digital marketing, products and distribution in realizing customer satisfaction. The population chosen is limited to customers of honey products Kp. Cioray Klapanunggal Leuwikaret Village, Bogor Regency, Assisted by STIE IPWIJA. The sampling of 100 respondents from members of the population was carried out incidentally. Quantitative data are obtained from customer perception through the filling out of questionnaires analyzed by multiple linear regression. The results showed that the quality of digital marketing, products and distribution positively affected customer satisfaction. ","PeriodicalId":199804,"journal":{"name":"Jurnal Pengembangan Wiraswasta","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133852821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gaya Kepemimpinan Otokratis dan Stres Kerja dalam Mempengaruhi Turnover Intention 在影响阻力强度方面的专制领导风格和工作压力

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-26 DOI: 10.33370/jpw.v24i2.747

Eka Avianti Ayuningtyas, Dewi Fadilah, M. Maskuri, Siti Marliah

{"title":"Gaya Kepemimpinan Otokratis dan Stres Kerja dalam Mempengaruhi Turnover Intention","authors":"Eka Avianti Ayuningtyas, Dewi Fadilah, M. Maskuri, Siti Marliah","doi":"10.33370/jpw.v24i2.747","DOIUrl":"https://doi.org/10.33370/jpw.v24i2.747","url":null,"abstract":"Penelitian ini dilakukan di PT. Bersama Lemindo Abadi dengan tujuan yaitu mengetahui pengaruh gaya kepemimpinan otokratis dan stres kerja terhadap turnover intention. Data penelitian diperoleh dari sampel penelitian yaitu 74 karyawan menggunakan sampel jenuh dengan jalan mengisi kuesioner penelitian. Analisis dilakukan secara kuantitatif yaitu analisis deskriptif, uji instrumen, persyaratan analisis, model dan hipotesis melalui regresi linier ganda pada taraf uji 5%. Penelitian menunjukkan bahwa gaya kepemimpinan otokratis positif dalam mempengaruhi turnover intention. Stres Kerja positif dalam mempengruhi turnover intention.This research was conducted at PT. Together with Lemindo Abadi with the aim of knowing the influence of autocratic leadership style and work stress on turnover intention. The research data was obtained from the study sample, namely 74 employees using saturated samples by filling out the research questionnaire. The analysis was carried out quantitatively, namely descriptive analysis, instrument tests, analysis requirements, models and hypotheses through double linear regression at a test level of 5%. Research shows that autocratic leadership styles are positive in influencing turnover intentions. Work Stress is positive in affecting turnover intention.","PeriodicalId":199804,"journal":{"name":"Jurnal Pengembangan Wiraswasta","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116409736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Persepsi Kualitas Pelayanan Terhadap Kepuasan dan Kepercayaan Serta Dampaknya pada Loyalitas Nasabah 服务质量的感知服务对满足和信任的影响以及它对客户忠诚的影响

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-19 DOI: 10.33370/jpw.v24i1.758

Muhamad Suhendy Fadriansyah, Jen Z.A. Hans, Eka Avianti Ayuningtyas

{"title":"Persepsi Kualitas Pelayanan Terhadap Kepuasan dan Kepercayaan Serta Dampaknya pada Loyalitas Nasabah","authors":"Muhamad Suhendy Fadriansyah, Jen Z.A. Hans, Eka Avianti Ayuningtyas","doi":"10.33370/jpw.v24i1.758","DOIUrl":"https://doi.org/10.33370/jpw.v24i1.758","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan, kepercayaan, dan loyalitas nasabah Asuransi Bumida. Pengaruh Kepuasan nasabah terhadap loyalitas nasabah Asuransi Bumida, dan pengaruh Kepercayaan nasabah terhadap loyalitas nasabah Asuransi Bumida. Penelitian ini mengambil 200 nasabah PT Asuransi Umum Bumiputera Muda 1967 sedangkan pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan Structural Equation Modeling (SEM) dan diolah menggunakan software AMOS. Hasil penelitian menunjukkan ada hubungan yang signifikan antara kualitas pelayanan dengan kepuasan nasabah, kualitas pelayanan dengan kepercayaan nasabah, kepuasan nasabah dengan loyalitas nasabah, kepercayaan nasabah dengan loyalitas nasabah dan tidak signifikan hubungan antara kualitas pelayanan dengan loyalitas nasabah.The purpose of this study was to determine The effect of service quality on customer satisfaction of Asuransi Bumida, The influence of service quality on the trust of Bumida Insurance customers, The influence of customer satisfaction on customer loyalty Bumida Insurance, The effect of customer trust on Bumida Insurance customer loyalty, The influence of service quality on the loyalty of Bumida Insurance customers. This study took 200 customers of PT Asuransi Umum Bumiputera Muda 1967 while collecting data using a questionnaire. The analysis technique uses Structural Equation Modeling (SEM) and is processed using AMOS software. The results showed that there was a significant relationship between service quality and customer satisfaction, service quality and customer trust, customer satisfaction and customer loyalty, customer trust and customer loyalty, and there was no significant relationship between service quality and customer loyalty.","PeriodicalId":199804,"journal":{"name":"Jurnal Pengembangan Wiraswasta","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124043380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kebijakan Harga dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Smartphone PT Smartfren Telecom Tbk 购买智能手机产品PT Smartfren电信Tbk的价格政策和销售推广

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-17 DOI: 10.33370/jpw.v24i1.701

Titin Maidarti, Inti Nuswandari, E. Wibowo

引用次数: 0

Pengaruh Likuiditas dan Intensitas Modal Terhadap Agresivitas Pajak 流动性和资本对税收侵略性的影响

Jurnal Pengembangan Wiraswasta Pub Date : 2022-08-15 DOI: 10.33370/jpw.v24i1.730

M. Permatasari, Yeanita Puspa Ningrum, Adibah Yahya, Edi Triwibowo

引用次数: 2