Kebijakan Harga dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Smartphone PT Smartfren Telecom Tbk

Abstract

This research was conducted with the aim of analyzing the influence of price policies and sales promotion on consumers' purchasing decisions on Smartphone Products at PT Smartfren Telecom Tbk. The method used is quantitative using associative. The respondents of this study were 65 Smartphone users at PT Smartfren Telecom Tbk. The study was conducted in September 2021 by providing a research questionnaire taken by accidental sampling. Double linear regression is used for data analysis. The results of the study that the price policy and sales promotion influenced purchasing decisions.