EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis最新文献_第9页

Contribution of Tailoring Business in Meeting Family Economic Needs from an Islamic Economic Perspective (Study on Tailors in Sukakarya District, Musi Rawas Regency) 从伊斯兰经济角度看裁缝业对满足家庭经济需求的贡献（对穆西拉瓦斯区苏卡卡里亚县裁缝的研究）

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-08 DOI: 10.37676/ekombis.v12i1.4593

Fidiyah Rayina Sugesti, Supardi Mursalin, Romi Adetio Setiawa

引用次数: 0

The Effect of Customer Relationship Marketing and Trust on Customer Loyalty (Case Study on Jne Nusa Indah Customers Bengkulu City) 客户关系营销和信任对客户忠诚度的影响（明古鲁市 Jne Nusa Indah 客户案例研究）

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-08 DOI: 10.37676/ekombis.v12i1.4296

Dea Ananda Regita, Ade Tiara Yulinda

{"title":"The Effect of Customer Relationship Marketing and Trust on Customer Loyalty (Case Study on Jne Nusa Indah Customers Bengkulu City)","authors":"Dea Ananda Regita, Ade Tiara Yulinda","doi":"10.37676/ekombis.v12i1.4296","DOIUrl":"https://doi.org/10.37676/ekombis.v12i1.4296","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000This study aims to determine the effect of customer relationship marketing and trust on customer loyalty (case study on JNE Nusa Indah customers in Bengkulu City). This type of research uses quantitative descriptive research methods. The population in this study is customers of JNE Bengkulu City with a total of 110 respondents. The data collection method uses questionnaires and uses analytical techniques using multiple linear regression analysis tests and hypothesis tests, namely t tests and f tests. Based on the results of multiple linear regression, the form of the regression equation Y = 15.287 + 0.201 (X1) + 0.190 (X2) and the results of the t test and f test of this study can be concluded that customer relationship marketing has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of thit>ttable (2.066> 2.002) and (sig a = 0.03 < 0.050). This means H_0 is rejected and H_a is accepted. Trust has a significant effect on customer loyalty, this is evidenced by the results of the t test showing the value of t_hit>t_table (2.055 > 2.002) and (sig α = 0.02 F_table, namely (50.277 > 2.69) and (sig α = 0.000 < 0.050). This means H_0 is rejected and H_a is accepted. \u0000 \u0000 \u0000 \u0000","PeriodicalId":193914,"journal":{"name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140512412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Location, Service Quality and Price on Consumer Purchasing Decisions (Case Study on Consumers of Mak Hengky Restaurant Air Manna South Bengkulu) 地点、服务质量和价格对消费者购买决策的影响（Mak Hengky Restaurant Air Manna South Bengkulu 消费者案例研究）

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-08 DOI: 10.37676/ekombis.v12i1.4274

Herry Novrianda, Lestari Lestari, Marliza Ade Fitri

{"title":"The Effect of Location, Service Quality and Price on Consumer Purchasing Decisions (Case Study on Consumers of Mak Hengky Restaurant Air Manna South Bengkulu)","authors":"Herry Novrianda, Lestari Lestari, Marliza Ade Fitri","doi":"10.37676/ekombis.v12i1.4274","DOIUrl":"https://doi.org/10.37676/ekombis.v12i1.4274","url":null,"abstract":"Purchasing decision is a process where consumers evaluate various alternative choices and choose one or more alternatives that are needed based on certain considerations. Several factors influence consumer purchasing decisions including location, service quality and price. This study aims to determine the effect of location, service quality and price on consumer purchasing decisions. This type of research is quantitative research with a descriptive approach. The population of this study were all consumers of the Mak Hengky Air Manna restaurant. The number of research samples was 85 people. Data collection was carried out using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 1.752 + 0.373 X1 + 0.301 X2+ 0.302 X3. The results of the analysis show that partially location has a positive and significant effect on purchasing decisions (tcount = 4,799 and Sig = 0,000), service quality has a positive and significant effect on purchasing decisions (tcount = 4,615 and Sig = 0,000) and price has a positive and significant effect on purchasing decisions (tcount = 3.836 and Sig = 0.000). Simultaneously there is the influence of location, service quality and price on consumer purchasing decisions (Fcount = 114,832 and Sig = 0,000). It is suggested to the owner of the Mak Hengky restaurant to be able to improve consumer purchasing decisions by providing good parking space, improving service quality and setting competitive prices according to consumer perceptions.","PeriodicalId":193914,"journal":{"name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"22 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140512411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis Of The Influence Of Electronic Word Of Mouth (E-Wom) And Social Media On Purchase Intentions Mediated By Brand Image In E-Shopping 电子购物中以品牌形象为中介的电子口碑（E-Wom）和社交媒体对购买意向的影响分析

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-08 DOI: 10.37676/ekombis.v12i1.5130

Alya Fathur Romadhon, Ihwan Susila

{"title":"Analysis Of The Influence Of Electronic Word Of Mouth (E-Wom) And Social Media On Purchase Intentions Mediated By Brand Image In E-Shopping","authors":"Alya Fathur Romadhon, Ihwan Susila","doi":"10.37676/ekombis.v12i1.5130","DOIUrl":"https://doi.org/10.37676/ekombis.v12i1.5130","url":null,"abstract":"This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and social media on consumers' purchase intention in the context of e-shopping, with the mediation of brand image. The research was conducted by collecting data from respondents actively engaged in online shopping and, through appropriate statistical analysis, identifying the relationships between these variables. This research employed a quantitative approach, using questionnaires as the data collection technique. According to Sugiyono (2022:8), quantitative research is a method with the objective of testing predetermined hypotheses, using numerical data and statistical analysis in the testing process. The study provides a profound understanding of the relationships between Social Media, E-WOM, Brand Image, and Purchase Intention in the e-shopping context. It also underscores the crucial role played by Brand Image as a mediator in the influence of E-WOM and Social Media on consumers' purchasing decisions. This research can serve as a strategic guide for e-commerce businesses to enhance consumer trust and sales through better management of social media and their brand reputation.","PeriodicalId":193914,"journal":{"name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"26 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140512660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Implementation Of Risk Management In The Ministry Of Energy And Mineral Resources' New Electricity Connection Assistance Program 能源和矿产资源部新电力连接援助计划中的风险管理实施情况

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.5027

Indira Cempakasari, N. Rahayu, Luki Karunia

{"title":"The Implementation Of Risk Management In The Ministry Of Energy And Mineral Resources' New Electricity Connection Assistance Program","authors":"Indira Cempakasari, N. Rahayu, Luki Karunia","doi":"10.37676/ekombis.v12i1.5027","DOIUrl":"https://doi.org/10.37676/ekombis.v12i1.5027","url":null,"abstract":"One of the government's programs aimed at improving access to electricity for the community to achieve a national electrification ratio of 100%, conducted by the Ministry of Energy and Mineral Resources, is the New Electricity Connection Assistance Program (NECAP). NECAP is a government initiative to equalize access to electricity throughout the archipelago to enhance electrification ratios and provide electricity to low-income households. NECAP covers the installation of electrical power, installation costs, Certification of Operation Eligibility (SLO) costs, new connection costs to PT PLN (Persero), and the initial purchase of electricity tokens. Risk management is required to identify and manage risks in order to achieve these objectives. The aim of this research is to provide an overview of the implementation of risk management in the NECAP program. The method used in this research is interviews with individuals directly involved in the NECAP program. The results of this research include a list of risks and how risk management is implemented in the NECAP program.","PeriodicalId":193914,"journal":{"name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"9 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Analysis of the Influence of Foreign Direct Investment and Domestic Direct Investment on Economic Growth in the Province of Bengkulu 外国直接投资和国内直接投资对明古鲁省经济增长的影响分析

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.5161

Reli Sapitri, Abdullah Abdullah

引用次数: 0

The Influence Of Social Media, Financial Literacy, Self-Control And Financial Attitudes On Financial Behavior (Student Of The Faculty Of Economics Univ. Sarjanawiyata Tamansiswa) 社交媒体、金融知识、自我控制和金融态度对金融行为的影响（萨尔扎纳维亚塔-塔曼西瓦大学经济系学生）

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.4974

Yetti Saripah, Risal Rinofah, Pristin Prima Sari

引用次数: 0

The Influence of Social Assistance Expenditure, Education, and Unemployment on Poverty in Districts/Municipalities of D.I. Yogyakarta Province 2013-2022 2013-2022 年日惹省各区/市社会援助支出、教育和失业对贫困的影响

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.4982

Yulida Wanda, Azansyah Azansyah

引用次数: 0

The Influence of Liquidity, Capital Structure and Profitability on Company Value (Case Study of Property and Real Estate Companies Listed on the IDX 2018-2022) 流动性、资本结构和盈利能力对公司价值的影响（2018-2022年IDX上市房地产业公司案例研究）

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.5021

Anik Rusilawati, S. Hermuningsih, Gendro Wiyono

引用次数: 0

Literacy and Knowledge of Financial Behavior 金融行为扫盲和知识

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pub Date : 2024-01-06 DOI: 10.37676/ekombis.v12i1.4980

Indra Kesuma, Ronal Aprianto, Nora Puspita, S. Suyadi, Suwarno Suwarno, Weni Susanti

{"title":"Literacy and Knowledge of Financial Behavior","authors":"Indra Kesuma, Ronal Aprianto, Nora Puspita, S. Suyadi, Suwarno Suwarno, Weni Susanti","doi":"10.37676/ekombis.v12i1.4980","DOIUrl":"https://doi.org/10.37676/ekombis.v12i1.4980","url":null,"abstract":"The purpose of this study was to analyze and measure the effect of financial literacy and financial knowledge on financial management behavior in active students of private universities in Lubuklinggau City. The total population in this study was 8,071 students and the sample technique used was random sampling using the slovin formula. Data was collected using a questionnaire method from 381 students who were the sample in this study. The data analysis technique used in this research is descriptive statistical analysis, data quality test, classical assumption test (outer model and inner model) with the help of the PLS version 3.0 software program. The results of this study indicate 1) that financial literacy has a negative and significant effect on financial management behavior in active students of private tertiary institutions in Lubuklinggau City with a statistical value showing a number of 1.600 which is <1.96 and it can also be proven that the P values are 0.110 or called more greater than 0.005 2) that financial knowledge has a positive and significant effect on financial management behavior in active students of Lubuklinggau City Private Higher Education with a statistical value showing a number of 14.446 which is> 1.96 and it can also be proven that the P Values are worth 0.000 or are called smaller of 0.005 and 3) that financial literacy and financial knowledge have a positive effect on financial management behavior in active students of private universities in Lubuklinggau City. This is evidenced by the R-Square value of 0.628.","PeriodicalId":193914,"journal":{"name":"EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis","volume":"97 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0