{"title":"PERENCANAAN DAN STRATEGI KOMUNIKASI DALAM MENINGKATKAN ADAPTIFITAS SUMBERDAYA MANUSIA DAN KEUNGGULAN KOMPETITIF LEMBAGA","authors":"Iswahyu Pranawukir","doi":"10.32509/PUSTAKOM.V4I2.1635","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I2.1635","url":null,"abstract":"Planning and communication strategies are one of the keys in increasing adaptability in an institution or organization, including Islamic boarding schools. The purpose of this study is to determine the planning and communication strategies in increasing the adaptability of human resources and competitiveness of the Madinatul Qur'an Islamic boarding school in Depok. Through qualitative descriptive method, the results of planning and communication strategies are obtained according to the stages. The planning stage is to formulate the scientific, capacity and character building. The strategy formulation stage produces an aggressive strategy, involving HR target as partners with various stimuly, refresher strategy through social service practices, growth strategy through the development of intellectual, religious, humanist and adaptive character; defensive strategies through interdisciplinary and transdisciplinary training. Furthermore, the stages of personal competence, through improving communication, managerial and business skills, control stages that focus on the uniqueness of tahfidz, the supervision stage, in the form of optimizing the role of HR and the evaluation stage, in order to encourage the sensitivity of HR to technological developments. Lastly is the communication strategy stage. The graduates of Ma'had Aly will be facilitated with a bachelor degree In order to fulfill the stakeholders’ demand.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125929996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PEMBENTUKAN KONSEP DIRI SATUAN PASPAMPRES RI","authors":"Melani Kurniasih Sormin, Ilham Prisgunanto","doi":"10.32509/PUSTAKOM.V4I2.1416","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I2.1416","url":null,"abstract":"The results showed that individual PASPAMPRES personnel have thoughts and self-assessment of quality and are superior, have a favorable opportunity for promotion compared to other unit personnel. This study aims to determine how the formation of self-concept in the personnel of the PASPAMPRES unit based on the situation and facts where PASPAMPRES is an elite unit containing selected and qualified soldiers who have certain skills and privileges to be able to carry out Presidential VVIP security duties. A strict personnel admission selection where not all TNI soldiers can pass and have the desired qualifications make PASPAMPRES personnel called superior and elected personnel. The reason this research was conducted was to find out how this situation had its own impact on the self-concept of the selected PASPAMPRES personnel. The theory used is the Symbolic Interactionism theory by George Herbert Mead, Self-Concept and Group Thought Theory. This research methodology uses a constructivism paradigm with a qualitative approach and data collection techniques using interviews. The focus of this research focuses on how the mind, self, and society as well as the climate of the PASPAMPRES unit can influence the formation of personnel self-concept.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"25 632 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115577962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"REVITALISASI KOMUNIKASI ANALOG DI KOMUNITAS KELUARGA MUDA INDONESIA","authors":"Nurul Ifadhah, Irwansyah Irwansyah","doi":"10.32509/PUSTAKOM.V4I2.1375","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I2.1375","url":null,"abstract":"Handwritting into book is the most ancient form of analog communication and a means of remote communication that was first present in human life. However, just like any other communication product, writing on books (journaling) slowly begins to be eroded by technology dermination. The culture of analog writing shifts to typing. The decline in interest analog writing is seen from the results of research and regulations in some countries that no longer require the younger generation to have certain skills of writing. In fact, analog writing activities are scientifically proven to be mentally healthy. The situation in Indonesia is slightly different from the presence of the government that requires handwritten classes for elementary children, and the growing writing market in young family communities. Journaling in the millenial mother community is a process to get a more conscious lifestyle. This research aims to understand the revitalization process of an analog communication to remain favored by people who have become accustomed to consuming communication information technology. Through the Case Study it was found that journaling as analog communication is able to maintain its existence because of the revitalization of ideas through interdisciplinary and multidisciplinary collaboration in the scope of communication science.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127517380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KOMUNIKASI ADVOKASI KLARIFIKASI FAKTA PEMBERITAAN HOAKS PADA INSTAGRAM @JALAHOAKS","authors":"Danang Wiryawan Nugroho, Rini Riyantini, Lusia Handayani","doi":"10.32509/PUSTAKOM.V4I2.1565","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I2.1565","url":null,"abstract":"Problems regarding the widespread spread of hoax news often occur through social media. The massive circulation of hoaxes that occurs is due to the low level of digital literacy in the community in filtering information that can potentially disturb the public and disrupt public order. Government public bodies are considered to have the responsibility to eradicate social problems related to the circulation of hoax news that occurs in the community. This prompted the DKI Jakarta Provincial Government of Communication, Information and Statistics to create the Jakarta Lawan Hoaks (Jalahoaks) channel to carry out advocacy activities. This study aims to analyze the advocacy communication process for truth clarification on hoax news on Instagram @Jalahoaks. This research uses a qualitative approach with exploratory research and case study methods. The theory used in this research is advocacy communication. The results of this study indicate that the advocacy communication process carried out on Instagram @Jalahoaks can be successful and run effectively, based on analysis, strategy, mobilization, action, evaluation, and sustainability. The use and maximization of Instagram social media as a means to clarify the facts of hoax news can support and facilitate the advocacy communication process carried out by Jalahoaks.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130800256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENANAMAN ETIKA KOMUNIKASI BISRI MUSTOFA DALAM PROSES PEMBELAJARAN DI MA NURUL ISLAM BOYOLALI","authors":"W. Rizqi","doi":"10.32509/pustakom.v4i2.1631","DOIUrl":"https://doi.org/10.32509/pustakom.v4i2.1631","url":null,"abstract":"This study aims to explore Bisri Mustofa's conception of the ethics of community communication and its application in MA Nurul Islam Boyolali. This research is a qualitative field research with a case study approach. The paradigm used is constructivism-interpretive paradigm. The data analysis technique goes through three stages, namely data reduction, data presentation, and drawing conclusions. The concept used in this research is the learning concept of Bisri Mustofa. The results conclude that: Bisri Mustofa's conception in education is to pay special attention to how to convey information to others in good language, and the absence of one's feelings in communicating. This conception can be instilled in the community through education by paying attention to learning, learning methods, and evaluating learning objectives. In its application, Madrasah Aliyah Nurul Islam Boyolali seeks to apply this conception by paying attention to the learning implementation plan and also the learning process.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129812386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAJEMEN KAMPANYE PUBLIC RELATIONS DALAM SOSIALISASI PROGRAM TANGGAP COVID-19","authors":"Muhammad Saifulloh, Muhammad Fikri Lazuardi","doi":"10.32509/PUSTAKOM.V4I1.1320","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I1.1320","url":null,"abstract":"This research focuses on the activities of the PT Pelabuhan Tanjung Priok Public Relations Campaign on Covid-19 Response in the Tanjung Priok Port Area. The purpose of this study was to determine the planning of the Covid-19 Response Campaign carried out by the Public Relations of PT Pelabuhan Tanjung Priok and what media were used in the campaign process. The theory used in this research is the 4 Steps Of Public Relations from Cutlip and also the concept of 10 Stages Of Campaign Planning. The research approach uses descriptive qualitative with a constructivist paradigm. Data collection in this study was carried out by means of observation and in-depth interviews with informants who were involved in the process of implementing the Covid-19 Response Campaign with the object of PT Pelabuhan Tanjung Priok. The results of research from the Covid-19 Response Campaign carried out several stages in a comprehensive manner by forming a Covid Management Team together with the K3L and HR divisions. Considering the situation during the pandemic which limited activities outside the home, the Covid-19 Response Campaign was carried out by utilizing digital media such as Websites, Social Media, and the company's main internal channel, namely E-Office.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125381065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"APLIKASI PEDULILINDUNGI MITIGASI BENCANA COVID-19 DI INDONESIA","authors":"Citra Eka Putri, Radja Erland Hamzah","doi":"10.32509/PUSTAKOM.V4I1.1321","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I1.1321","url":null,"abstract":"In addition to adequate information about the potential for the Covid-19 disaster that has hit the world, especially Indonesia, mistakes in communicating information can cause uncertainty that worsens the situation. This study aims to analyze the disaster analysis model in the protected care application created by the government as a form of disaster mitigation in this country. This study uses a qualitative descriptive method. The object of the research is the disaster communication model in the Pedulilindung application launched by KOMINFO. The subjects of this research are parties involved in making the idea of a protected application, namely the head of the Public Relations Bureau of KOMINFO Mr. Ferdinandu Setu and also the users of the application. Methods of data collection using in-depth interviews and observations. as a result, KOMINFO conducts disaster response with a disaster communication model which includes, among others, information, communication, coordination, disaster mitigation and the media. media involvement ensures messages and information conveyed are accurate, fast and precise, targeting the use of social media in Indonesia to the fifth largest in the world, but the result is that many Indonesians are reluctant to use the application because it is not effective.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115449410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS FRAMING PEMBERITAAN KOMPAS.COM TENTANG COVID-19 DI DKI JAKARTA","authors":"Rosida Simatupang","doi":"10.32509/PUSTAKOM.V4I1.1315","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V4I1.1315","url":null,"abstract":"Handling the Covid-19 virus outbreak in Indonesia since its emergence in March 2020 requires targeted policies both at the national and regional levels. The spread and handlers of the Covid-19 virus are a concern because the number is increasing dramatically. Jakarta as the capital of the country becomes a parameter for other regions in the handling of Covid-19. The outbreak of global pandemic status certainly attracted the attention of the mass media, including online media. With the ability to construct reality, online media has the power to process facts and data in such a way, in accordance with its interests. Researchers will analyze the news with framing analysis to find out the construction of Kompas.com in the news of COVID-19 in DKI Jakarta.This study aims to analyze how framing Kompas.com news about COVID-19 in DKI Jakarta. The research method used is qualitative with framing analysis of Pan and Kosicki models. The results of the study suggest that Kompas.com tends to support governor Anis Baswedan's policy of quarantine the DKI Jakarta area, then Kompas.com does not meet the principle of accuracy in running disaster journalism because it does not verify data.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129636188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI MARKETING PUBLIC RELATIONS USAHA KECIL MENENGAH (UKM) DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN","authors":"Natalina Nilamsari, Vania Aprilia Bianda","doi":"10.32509/PUSTAKOM.V3I2.1130","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V3I2.1130","url":null,"abstract":"The purpose of this research is 1. To find out how the strategy carried out by the Marketing Public Relations Small And Medium Enterprises (SMEs) Palda Project in maintaining its consumer loyaitas is seen from the increasing competition in the field of business. 2. To know the supporting factors in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. 3. To know the inhibitory factor in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. As for answering questions from this study, this study uses data collection techniques by means of interviews, library studies, and observations. This research methodology uses a qualitative descriptive approach to a social phenomenon. This research uses a paradigm of constructivism. Based on the results of the research, obtained the results of research that marketing public relations strategy of SME Palda Project is to provide attractive offers, as well as by paying special attention to its loyal consumers. And from the results of the study can be said the strategy has been successful in maintaining the loyalty of its consumers.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129430596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BENTUK KEKERASAN PADA PEREMPUAN DALAM HUBUNGAN BERPACARAN DI FILM","authors":"Hendri Prasetya, D. A. Rahman","doi":"10.32509/PUSTAKOM.V3I2.1128","DOIUrl":"https://doi.org/10.32509/PUSTAKOM.V3I2.1128","url":null,"abstract":"Film is an effective mass communication media in conveying various kinds of messages. From the aspect of communication, films have many advantages compared to other media because they are presented in an audio-visual form. Possessive films are interesting to study because they highlight forms of dating violence that are still underestimated and different from other teen films that have been circulating in the market. Researchers conducted in-depth research and found dating violence was in the first position. This study wanted to reveal the form of violence against women in dating in possessive films. The theory used to support this research is Charles Sanders Peirce's Semiotic Analysis to analyze the meaning of signs, objects, and interpretants in each scene of violence that is displayed. This research uses descriptive analysis with a qualitative approach and uses a critical paradigm. Data collection techniques using documentation study and literature study and supported by triangulation. The results of the analysis in possessive films show that there are forms of violence against women in dating as well as gender bias which has always characterized women as weak and dependent on men until now.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134613833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}