{"title":"INTERPRETASI NCTZEN MENGENAI CITRA NCT DALAM POSTINGAN GOYANG MENDUNG TANPO UDAN","authors":"Anjasmoro Dwi Pamungkas, Dholley Dwi Jatmiko Latabulo","doi":"10.32509/pustakom.v6i1.2314","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2314","url":null,"abstract":"The image needs to be built and formed in various ways. This is motivated by the desire of all companies to always maintain a positive image in the eyes of the public. Because for them, image is one of the essential factors for a brand or company to survive and be recognized by the wider community. Likewise, NCT Dream builds an image of NCTzen Indonesia through the Goyang Mendung Tanpo Udan post. This study aims to determine how NCTzen's interpretation of NCT's image in the Goyang Mendung Tanpo Udan post on NCT Dream's official Instagram. Researchers used Stuart Hall's encoding-decoding theory. In this study, researchers used the audience reception analysis method. The results of this study indicate that one informant falls into the negotiation category because the post contains popularity and also follows the growing trend. Four informants fall into the opposition category because the post does not only contain popularity. This is motivated and dominated by differences in the length of time the informant has been an NCTzen.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"151 10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131003215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS JARINGAN KOMUNIKASI HOLYWINGS PADA PROMOSI MUHAMMAD-MARIA DI TWITTER","authors":"Dwi Setyo Aji, Irwan Dwi Arianto","doi":"10.32509/pustakom.v6i1.2438","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2438","url":null,"abstract":"This study is aim for map communication network formed when Holywings company got Public Relation Crisis during their product campaign using Muhammad Maria in Social Media Twitter. This issue have been considered by community as a religious blasphemy. This research aim to determine actors who control the information in this issue which lead actors can influence audience’s sentiment in the issue itself. This actors will create a cluster who will affect Holywings corporate image in Public Relations theory. Researchers used a quantitative research methods with a descriptive approach in conducting this research. This research use NodeXL as software for data mining and data analysis for find metrics and actors inside the network. This method used since conversation in internet era cannot analyzed in tradisional technique. Based on analysis that has been done there are 3 main actors @imanlagi, @catchmeupid dan @knpiharis. In communication network there are 3 main clusters created.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130969501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"RANCANGAN DRAFT EVALUASI PROGRAM TELEVISI LOKAL DALAM EDUKASI KONSERVASI BUDAYA KALIMANTAN BARAT","authors":"Egy Abdi, Indri Astuti, Afandi Afandi","doi":"10.32509/pustakom.v6i1.2544","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2544","url":null,"abstract":"The existence identification of local television as the mainstream media in cultural conservation education that did not apply systemic and scientific program evaluation is problematic which had implications for hampering the level of program progressivity, local television stations, and fulfilling the rights of local communities to obtain information with higher quality content. The purpose of this study was to design a draft evaluation for local television programs specifically for the Warta Citizen Journalism program at Television Ruai Pontianak used the CSE-UCLA evaluation model. This research used the Research and Development (RD) method. The result of the research was the production of a local television program evaluation draft consisting of a general detailed narrative of the program referring to the CSE UCLA evaluation component namely system assessment, planning, implementation, implementation, development and program certification as evaluation material that can be used by assessors given authority by the party. company, in addition to involving other information deemed relevant. This study also produced an assessment instrument in the form of an evaluation questionnaire specially designed for assessors who are representative parties in all entities related to broadcasting, starting from educators, cultural figures, indigenous peoples, viewers and non-viewers of Ruai TV, to civil society in carrying out the assessment. critical and objective.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129714410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Over Mexi, Ratu Mutialela, Moh Hafizni, Isnawijayani Isnawijayani
{"title":"KOMUNIKASI, MOTIVASI DAN BUDAYA TERHADAP KINERJA ORGANISASI IKATAN PELAJAR MUHAMMADIYAH SUMATERA SELATAN","authors":"Over Mexi, Ratu Mutialela, Moh Hafizni, Isnawijayani Isnawijayani","doi":"10.32509/pustakom.v6i1.2349","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2349","url":null,"abstract":"Communication is a human activity to mutually understand or understand a message between the communicator and the communicant. In this world every human being involved in communication. Since they existed, communication is an activity that has been carried out by humans. This study aims to analyze communication, motivation and organizational culture on organizational performance. The type of research used in this research is quantitative. The population and sample of this study used a non-probability sampling technique with a saturated sampling method, where all members of the population were used as samples. Data was collected using a questionnaire method using validity, reliability, normality test, heteroscedasticity test, multicollinearity test and hypothesis testing (t test). The final result of this study shows that there is a correlation between all variables X and Y has a strong relationship, based on the results of hypothesis testing, it shows a positive and significant influence caused by communication, motivation and culture on organizational performance of the South Sumatra Muhammadiyah Student Association for the period 2021-2023.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132258828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFIKASI DIRI MAHASISWA DALAM PENCARIAN INFORMASI DI WEBSITE PADA PERKULIAHAN ONLINE","authors":"Herry Hermawan, Natalina Nilamsari, H. Hamsinah","doi":"10.32509/pustakom.v6i1.2514","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2514","url":null,"abstract":"The COVID-19 pandemic caused learning to be done with an online system. Although much of the current literature recognizes the ability of the Internet as a medium of learning, less is known about students' self-confidence to use the Web, especially those who take part in online learning. This research is intended to understand students' abilities when using the Internet toward online information seeking. This study considers Self-Efficacy and Information Seeking Theory of online learning to examine influences of self-efficacy on behaviour toward online information seeking. Particularly, information seeking behaviour are explored as the consequences of belief in their capabilities to organize and execute the online learning. Data were collected through a quantitative study applying online questionnaire carried out in 2022, using a representative sample (N=58). Findings showed self-efficay has a strong correlation with information seeking behaviour. Self-efficacy also has a significant influence on information seeking behaviour. If self-efficacy increase, then information seeking behaviour will increase. The findings has contributed to the evolving of the Self-Efficacy and Information Seeking Theory, particularly in online learning in developing contries like Indonesia. This study provides implications to e-learning, educators, colleges, government and website system developers of online learning sites dealing with education.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115022683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jefri Audi Wempi, Chrisdina Chrisdina, Yolanda Stellarosa, Rizka Septiana, Dunola Tri Nugraeni
{"title":"OPINI DAN SIKAP SUBKULTUR PEMUDA ATAS ISU STUNTING DI DAERAH ALIRAN SUNGAI CITARUM","authors":"Jefri Audi Wempi, Chrisdina Chrisdina, Yolanda Stellarosa, Rizka Septiana, Dunola Tri Nugraeni","doi":"10.32509/pustakom.v6i1.2552","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2552","url":null,"abstract":"Human resource development is the focus of the government in the 2020-2024 National Medium Term Draft. One of the concerns is stunting. Bandung Regency is one of the areas with a high prevalence of stunting. Data from the 2022 Indonesia Nutrition Status Study shows that the prevalence of stunting in the Bandung Regency area reaches 31.1 percent or 112,000 people. Sukamulya Village is one of the villages that has implemented a stunting prevention program seriously. The stunting prevalence rate can be reduced to 11 percent per year in 2021 from 14 percent in 2019. This figure is indeed quite good, but the decline in the number which is only 1 percent per year is an interesting thing to study. One of the causes of stunting is early marriage by young people. Therefore this study aims to understand the opinions and attitudes of the youth subculture of Sukamulya Village on the issue of stunting. The theory used in this research is Youth Subculture and Social Learning Theory. The research methodology uses a constructivist qualitative approach. The results showed that the opinions and attitudes of the youth subculture in Sukamulya Village were divided into three groups. Groups that have awareness of the issues of stunting and early marriage, groups that know about stunting issues but don't care about them and groups that don't know. The emergence of these three groups is due to different levels of consciousness and intellect.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131293048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TIKTOK SEBAGAI MEDIA PERSONAL BRANDING MELINDA ROHITA","authors":"Farid Ardiansyah, Kukuh Sinduwiatmo","doi":"10.32509/pustakom.v6i1.2586","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2586","url":null,"abstract":"One of the communication strategies that instills a person's positive perception to the public is to do a personal branding. The presence of TikTok has the function of being able to make a digital marketing strategy and build a brand, with TikTok being able to influence the behavior of its followers. One of them is the TikTok celebrity Melinda Rohita, also known as Meyden, who is famous because her personality is considered fun and entertaining. This research method used is descriptive qualitative by focusing on research case studies, namely knowing the form of Melinda Rohita's personal branding through her Tiktok social media account @imeyhou. Supported by eight main concepts of Peter Montoya's personal branding. The results of her research show that Melinda Rohita's personal branding fulfills the eight main concepts, namely specialization, leadership, personality, difference, visibility, unity, firmness and good name. With a distinctive and strong character in forming personal branding as a smart, fun, and entertaining teenager. Not only that, by using the TikTok application which has completed various special features with various decorations when making videos, then uploading them to the TikTok media account. So that the @imeyhou account utilizes three supporting elements provided by TikTok, namely: live TikTok, TikTok shop, and popular.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"315 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132081933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"UPAYA PARTAI POLITIK DALAM MEMANFAATKAN DEMOKRASI VIRTUAL DI ERA DIGITAL","authors":"Ambia B Boestam, A. Prakosa, Bhakti Nur Avianto","doi":"10.32509/pustakom.v6i1.2281","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2281","url":null,"abstract":"The use of public opinion space through the digitalization of virtual democracy has been widely relied on by political parties in conducting political marekting and political communication, especially online-based campaigns. This study aims to find out how political parties' efforts in utilizing virtual democracies in increasing the quantity of potential voters. Descriptive qualitative research method to examine certain events as a new phenomenon in order to answer precisely about the object being observed, assessed and intervened in a complex multi-component using secondary data and literature studies. The results showed that the practices for running a digital democracy are no longer conventional, but through digital media and virtual political spaces. So that digital democracy shows the central position and role of digital parties in Indonesia. The use of virtual democracy provides a strong potential by seeing the large number of people who have begun to participate in online social media, so that virtual democracy feels great benefits as a new channel in the public opinion space to find political news, discuss, organize and to mobilize supporters of one of the political parties it likes","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132518562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KONFORMITAS DAN KOHESIVITAS SEBAGAI MANAJEMEN KOMUNIKASI ANTARBUDAYA WARGA TIONGHOA DI KABUPATEN BOGOR","authors":"Agus Hitopa Sukma, M. Misnan, Iswahyu Pranawukir","doi":"10.32509/pustakom.v6i1.2620","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2620","url":null,"abstract":"The purpose of research is to know the cultural ethnic cohesiveness in the conformity of local wisdom, a study of social construction and management of intercultural communication among Chinese citizens in Bogor Regency. By using qualitative descriptive method and analysis, the several findings were obtained. First, in the Chinese Village of Inkopad-Inkopol, West Bogor, the cultural cohesiveness has been initiated since the colonial era, through a family approach. The conformity of local wisdom is shown by the involvement of ethnic Chinese in \"abangan\" Islamic worship. Second, in the Chinese Community Housing Cinere Depok, the cohesiveness is more visible on the socio-economic side. When the Chinese community shows their simplicity of living in a rural village, there is an interaction of closeness and togetherness. There is a kind of inclusiveness. The local cultural conformity is shown through the mixed of Chinese citizens in supporting social and cultural activities. Third, at the Wihara Amurwa Bhumi Cibinong, Chinese Ethnic Communication Forum, the Chinese are more dominant in showing their organizational character and ancestral culture that they continue to fight for. The cultural cohesiveness occured precisely in an exclusivity strategy. As a result, the exclusivity gave birth to uniqueness, which turned out to be a kind of tourist attraction for the surrounding community. This area is actually very well known for its ethnic performances.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116671188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KOMUNIKASI PEMASARAN DIGITAL PRODUK CAKE AND COOKIES DALAM MENINGKATKAN PENJUALAN KOMUNITAS UMKM","authors":"Aprilyanti Pratiwi, Nazhifa Kamila, Winda Haifa","doi":"10.32509/pustakom.v6i1.2479","DOIUrl":"https://doi.org/10.32509/pustakom.v6i1.2479","url":null,"abstract":"There has been a change in marketing strategy, from traditional to modern. Modern marketing strategy was chosen because it has several advantages, such as wide market and cheap promotional costs. One of users modern marketing strategies is MSMEs. Modern or digital marketing has proven to be influential in showing the advantages of MSME products so they can compete with competitors. Purpose of the study is to analyze digital marketing communication activities carried out by Teras Ciapus MSME community in promoting cake and cookies products. This is qualitative research with interview and digital observations. The digital marketing communication activities carried out by Teras Ciapus MSME community were not optimal. The account used to promote the products is their personal account. They have not taken full advantage of the features available on social media it’s because they do not really understand the functions and uses of the features on it. It takes the role of a number of external parties, such as the banking, the Ministry of MSMEs, academics and practitioners who have concentration on MSME digital literacy.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116469974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}