Jurnal Pustaka Komunikasi最新文献_第4页

KONTEN MARKETING INSTAGRAM DAN BRAND IMAGE PADA MINAT PENGGUNAAN JASA PERENCANA KEUANGAN INSTAGRAM的营销内容和品牌形象与利用财务规划师服务的利益有关

Jurnal Pustaka Komunikasi Pub Date : 2022-03-31 DOI: 10.32509/pustakom.v5i1.1894

Muhamad Mirzan Hasan Bisri, Pitoyo Pitoyo

引用次数: 3

NARASI REVITALISASI PADA PERSPEKTIF PENDIRI JEMBER FASHION CARNAVAL 《九月时尚嘉年华》创始人视角的复兴叙事

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1830

Gati Dwi Yuliana

{"title":"NARASI REVITALISASI PADA PERSPEKTIF PENDIRI JEMBER FASHION CARNAVAL","authors":"Gati Dwi Yuliana","doi":"10.32509/pustakom.v5i1.1830","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1830","url":null,"abstract":"Narrative is the essence of human form of communication. Jember Fashion Carnival (JFC) chose a fashion carnival as a medium for telling stories about social struggles that became his dream. This study focuses on how JFC builds a narrative story at each of its carnival events. So that this research is expected to be able to comprehensively explain how a carnival builds a narrative through a storytelling approach as an effort to revitalize the arts in order to maintain the sustainability of a tourism program. This study uses the theory of the narrative paradigm to explain how individuals create meaning in life through dialogue in various mediums. This study uses a qualitative approach, Case study Methode with interview techniques. Research informants are representatives of JFC management. The results of the study show that the way JFC builds its main narrative is by appointing the figure of Dynand Fariz himself as the founder. This is because Dynand Fariz forms his figure as a narrator who tells a story about himself and manifests all his thoughts in all carnival events. The story about the figure of Dynand Fariz melts into a series of carnival defiles that describe the ideals, dreams, and struggles to return the carnival to its essence as an art performance.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127039102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KOMUNIKASI PEREMPUAN TENTANG HARMONISASI KELUARGA POLIGAMI 妇女就一夫多妻家庭的和谐进行沟通

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1919

Dian Ismi Islami

{"title":"KOMUNIKASI PEREMPUAN TENTANG HARMONISASI KELUARGA POLIGAMI","authors":"Dian Ismi Islami","doi":"10.32509/pustakom.v5i1.1919","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1919","url":null,"abstract":"Polygamy in Indonesia is legalized in accordance with UUUP No. 1 of 1974 article 3 paragraph (2), while in Islam the Koran allows polygamy contained in the letter an Nisa paragraph 3 but in practice Polygamy causes controversy on people's attitudes in Indonesia, polygamy also has a significant impact in family communication. Women or wives have an important role in realizing polygamous household harmony. Women's communication style is determined by the feelings and quality of the relationship. It is this woman's communication style that determines the harmony of a polygamous family. The problem in this study is how women communicate about the harmonization of polygamous families and what are the barriers to women's communication in polygamous families. This study uses a constructivist paradigm with a descriptive qualitative research type. Data collection by in-depth interviews, observation, the informants in this study were Muslim women in polygamous families.The results of this study indicate that communication between wives in polygamous families is influenced by feelings, closeness or intensity of meetings, and the adjustment process. Meanwhile, communication barriers in polygamous families can occur because of the husband.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123822021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANGKRINGAN SEBAGAI RUANG PUBLIK DAN SARANA INTERAKSI SOSIAL DI KOTA BOGOR 盎格鲁作为茂物城的公共空间和社会互动手段

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1850

R. Kusumastuti, Airlangga Surya Kusuma

{"title":"ANGKRINGAN SEBAGAI RUANG PUBLIK DAN SARANA INTERAKSI SOSIAL DI KOTA BOGOR","authors":"R. Kusumastuti, Airlangga Surya Kusuma","doi":"10.32509/pustakom.v5i1.1850","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1850","url":null,"abstract":"Angkringan currently acts as a public space in various cities, including in the city of Bogor. The advantages of angkringan, which offer cheap food and drinks, and give customers the freedom to socialize, make angkringan as an ideal public space for social interaction, especially for the lower middle class. The purpose of this study is to describe in detail how the role of angkringan as a public space and as a means of social interaction in the city of Bogor. The research method used for this study is descriptive qualitative with a case study approach. The data collection technique used in this study was observation and literature review method. This study shows that social interactions in angkringan happened in the form of social contact and interpersonal communication. The social contact in angkringan occured when angkringan customers learn and accept the norms that apply in angkringan, namely egalitarian norms and emphasis on face-to-face communication. The existence of these two norms enabled an effective and intese interpersonal communication. This made angkringan as a public space that can facilitate better social interaction for urban communities in Bogor City.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127822097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PERAN PUBLIC RELATION DALAM CSR “PROGRAM WASH” PT AQUA DANONE INDONESIA Peran公关公司为达能印尼分公司提供CSR“项目清洗”服务

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1873

Aprilia Nugraheni, Ahmad Toni

{"title":"PERAN PUBLIC RELATION DALAM CSR “PROGRAM WASH” PT AQUA DANONE INDONESIA","authors":"Aprilia Nugraheni, Ahmad Toni","doi":"10.32509/pustakom.v5i1.1873","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1873","url":null,"abstract":"In the context of commercialization, corporate social responsibility (CSR) is an effort to build a positive image of the company through the role of Public Relations in the publication of CSR programs. One form of CSR program implementation carried out by PT Aqua Danone is WASH (Water Access, Sanitation and Hygine). This study aims to analyze the role of PR with the four - step method and the 3P concept in CSR . The qualitative method used in this research is through a descriptive approach. The research data obtained are documentary secondary data conducted by researchers on the website and social media of PT Aqua Danone, as well as interviews with the mass media. Data acquisition technology utilizes library research and observations on the Danone website and online news. As a result, the fact on the ground is that the need for clean water sanitation is very high in 18 districts, especially in watersheds (DAS) and post-disaster. Planning and programs are carried out in a participatory manner with the government, NGO partners and the community. Action and Communication is carried out with various parties and the media. The evaluation was carried out using the 3 P (Planet, People, Profit) concept, namely 120,000 beneficiaries, Badung, Bali and Kupang regencies, NTT received the title of Village Free of Open Defecation, and PT Aqua Danone earned a stable net income. This enhances a positive image for PT Aqua Danone so that it gets awards from the central and local governments","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114723601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI SOCIAL COMMERCE USAHA BRO.DO 利用INSTAGRAM作为社交商业推广媒体，兄弟。DO

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1883

Thallita Affifah Nugroho, Farah Citra Azzahra

引用次数: 9

STRATEGI MARKETING PUBLIC RELATIONS URBAN REPUBLIC DALAM MEMBANGUN BRAND AWARENESS 战略营销公关城市共和达拉姆成员品牌知名度

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1755

Diva Aulia Topan, Gita Widiasanty

{"title":"STRATEGI MARKETING PUBLIC RELATIONS URBAN REPUBLIC DALAM MEMBANGUN BRAND AWARENESS","authors":"Diva Aulia Topan, Gita Widiasanty","doi":"10.32509/pustakom.v5i1.1755","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1755","url":null,"abstract":"Urban Republic is a newcomer in the field of electronic retail, starting in 2016 Urban Republic is here to meet the needs of urban communities in big cities in Indonesia. The presence of Urban Republic is not widely known by urban people who actively use social media, this is based on the comparison of Urban Republic's Instagram followers with competitors who are far away. This research was conducted based on the background of the problem and the aim was to find out the marketing public relations strategy used by Urban Republic in building brand awareness to balance out competitors in the electronic retail sector and how to communicate Urban Republic's marketing public relations strategy to the audience in building brand awareness. Qualitative research methods and descriptive research types were used, the data were collected through in-depth interviews with selected informants using the purposive sampling technique. The selected research informants were Urban Republic's public relations, Urban Republic area head, and one of Urban Republic's Instagram followers. The results of this study found that Urban Republic is a retail brand that houses many brands, therefore the strategies used by public relations are diverse and flexible so that they can be used on all brands that are shaded. Urban Republic communicates its marketing public relations strategy through soft-selling communications, namely by press releases, press conferences, and launching events from the shaded brands.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116737499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS FRAMING POLRI PADA PENANGANAN DEMONSTRASI UU CIPTA KERJA DI KOMPAS.COM DAN DETIK.COM POLRI框架分析在compa.com和sec处理著作权演示

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1814

Tiara Febriani, Lusia Handayani, Vinta Sevilla

{"title":"ANALISIS FRAMING POLRI PADA PENANGANAN DEMONSTRASI UU CIPTA KERJA DI KOMPAS.COM DAN DETIK.COM","authors":"Tiara Febriani, Lusia Handayani, Vinta Sevilla","doi":"10.32509/pustakom.v5i1.1814","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1814","url":null,"abstract":"UU Cipta Kerja experienced pros and cons after it was passed on October 4, 2020. Therefore, various community groups hold demonstrations throughout October 2020. Polri has duties and obligations in handling and securing demonstrations. This incident attracted a lot of attention from Indonesian citizen, therefore online news portals such as kompas.com and detik.com raised this news. This study aims to find out how detik.com and kompas.com frame the police's handling demonstrations against the job creation law through Robert Entman's framing model and construct the reality of the news. This study uses qualitative descriptive approach with constructivist paradigm and uses framing analysis method. Results showed that kompas.com considered the Police to have not handled demonstrations according to their duties and obligations, while detik.com considered the Police to have handled demonstrations well. The construction of the reality of kompas.com is that the Police aggressive and repressive actions and tend to be pro to masses, while detik.com constructs that the Police perform well and corner the anarcho groups who are rioting. Differences in reality construction occur due differences in media ideology, where kompas.com has social democratic ideology that has humanist approach, then detik.com has nationalist ideology that tends to side with government officials.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127096323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGGUNAAN FACEBOOK TERHADAP PARTISIPASI MASYARAKAT DALAM MENJAGA KEAMANAN DAN KETERTIBAN KOTA MANADO 使用FACEBOOK对公共参与维持马纳多市的安全和秩序的影响

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1879

Whitney Kenny Rey Pangkey, Rully Viersa Budiman, Sekar Puspita Dewi

引用次数: 1

KOMUNIKASI POLITIK MUHAMMAD DWIKI RAMADHANI DALAM MEREBUT DUKUNGAN KALANGAN GENERASI MILENIAL PADA PEMILU 2019 穆罕默德·德维基·拉马达尼(MUHAMMAD DWIKI RAMADHANI)在2019年大选期间争取千禧一代支持的政治交流

Jurnal Pustaka Komunikasi Pub Date : 2022-03-30 DOI: 10.32509/pustakom.v5i1.1922

Linawati Linawati, R. R. M. L. Toruan, Purba Indra Gumelar, Khairunnisa Al-Araf

{"title":"KOMUNIKASI POLITIK MUHAMMAD DWIKI RAMADHANI DALAM MEREBUT DUKUNGAN KALANGAN GENERASI MILENIAL PADA PEMILU 2019","authors":"Linawati Linawati, R. R. M. L. Toruan, Purba Indra Gumelar, Khairunnisa Al-Araf","doi":"10.32509/pustakom.v5i1.1922","DOIUrl":"https://doi.org/10.32509/pustakom.v5i1.1922","url":null,"abstract":"This study examines the political communication strategy of 22-year-old Muhammad Dwiki Ramadhani who was able to win the 2019 election so that he became the youngest member of the Tangerang City DPRD from the millennials. The importance of studying communication strategy as one of the studies of political communication strategies, in addition to enriching the study of science from political communication strategies and can also be used in this case Public Relations and political consultants to apply political communication strategies so that they can win elections with the right political communication strategies. The purpose of this study is to analyze the political communication strategy of the millennial generation so that it becomes one of the concepts offered for the use of political communication strategies. This research uses qualitative research methods with the type of case study research, where researchers in collecting data use in-depth interviews and observation and documentation studies. So that scientific studies of political communication strategies are described in depth. The results showed that Muhammad Dwiki Ramdhani's political communication strategy applied political communication management theory through the stages of segmenting, targeting, and positioning.","PeriodicalId":191134,"journal":{"name":"Jurnal Pustaka Komunikasi","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134433879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2