Psychology & Marketing最新文献_第9页

Skills make you happy: Why high (vs. low) skill activities make consumers happier, yet they don't choose them 技能让你快乐:为什么高技能活动(相对于低技能活动)让消费者更快乐，但他们不会选择它们

Psychology & Marketing Pub Date : 2023-08-19 DOI: 10.1002/mar.21886

M. Alberhasky, Rajagopal Raghunathan

{"title":"Skills make you happy: Why high (vs. low) skill activities make consumers happier, yet they don't choose them","authors":"M. Alberhasky, Rajagopal Raghunathan","doi":"10.1002/mar.21886","DOIUrl":"https://doi.org/10.1002/mar.21886","url":null,"abstract":"High‐skill activities—defined as those for which ability increases with practice over time—tend to contribute more to well‐being than do low‐skill ones. Nevertheless, consumers may spend the majority of their leisure time partaking in low‐skill activities (e.g., watching television, listening to music, web surfing)—despite correctly recognizing that higher‐skill activities, despite requiring more effort, are more happiness‐inducing. We explore this paradox in the present research. Results from five experiments (three online experiments and two lab experiments) confirm that consumers report being happier when spending time on high (vs. low) skill activities, and that the increased happiness from these high‐skill activities is mediated by increased “flow” from them. Expertise in an activity moderates this effect, such that those who are relative experts in a high‐skill activity experience increased happiness and meaning compared to those who are amateurs. We discuss how consumers can utilize this knowledge to improve their well‐being, and how marketers and employers can build on our findings to enhance customer and employee satisfaction.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124834969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies 偏差广告对顾客反应的影响:新兴经济体和发达经济体中文化紧密度的作用

Psychology & Marketing Pub Date : 2023-08-19 DOI: 10.1002/mar.21885

Udo Wagner, Sandra Pauser, Ulun Akturan

{"title":"The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies","authors":"Udo Wagner, Sandra Pauser, Ulun Akturan","doi":"10.1002/mar.21885","DOIUrl":"https://doi.org/10.1002/mar.21885","url":null,"abstract":"Capturing and gaining customers' attention is key to the success of any business. Deviant advertising, including atypical marketing activities that diverge from a social norm, can either be acknowledged due to its attention‐generating character, or is—more often—deemed inappropriate and results in unfavorable consumer responses. This paper reinforces that, in general, ads with deviant content (e.g., the depiction of violence) are evaluated worse as compared to ads portraying nondeviant content. In particular, the role of cultural tightness (i.e., strictness of obeying social norms within society) is empirically examined in analyzing deviant advertisements and its effects on ad attitude and customer responses in an emerging and developed economy. Economic development predominantly affects customer responses of nondeviant ad content (but not deviant ad content). By employing qualitative and quantitative studies, including communicational and observational data collection, this research shows that deviant depictions (vs. nondeviant ads) promote negative attitudes toward ads, and consumers are culturally sensitive, which provides important managerial implications for international marketers.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116952321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generation Z's psychology and new‐age technologies: Implications for future research Z世代心理学与新时代科技:对未来研究的启示

Psychology & Marketing Pub Date : 2023-08-15 DOI: 10.1002/mar.21868

Nisreen Ameen, Sameer Hosany, Babak Taheri

{"title":"Generation Z's psychology and new‐age technologies: Implications for future research","authors":"Nisreen Ameen, Sameer Hosany, Babak Taheri","doi":"10.1002/mar.21868","DOIUrl":"https://doi.org/10.1002/mar.21868","url":null,"abstract":"Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the world' population. Despite notable contributions and progress explaining Gen Z's behavior, significant gaps remain in our understanding of digital natives, their interactions with new‐age technologies and how these technologies can be utilized to provide a better quality of life for this group of consumers. In this review article, we provide a background on Gen Z's consumer psychology and interactions with new‐age technologies, followed by an overview of the articles published in our special section. Finally, we suggest new areas for future research on Gen Z's consumer psychology and interactions with new‐age technologies. Specifically, we propose four main themes for future research in this area: (1) Gen Z and new‐age technologies, specifically generative artificial intelligence (AI), quantum computing, the metaverse, virtual influencers, and live streaming; (2) Gen Z consumers and global issues, specifically economic and social issues, sustainability and environmental issues, and health and wellbeing; (3) combining theories, concepts and disciplines to understand Gen Z and new‐age technologies; and (4) new methods and forms of collaboration.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116185831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The role of emotions in augmented reality 情感在增强现实中的作用

Psychology & Marketing Pub Date : 2023-08-12 DOI: 10.1002/mar.21884

Pei‐Shan Soon, Weng Marc Lim, S. Gaur

{"title":"The role of emotions in augmented reality","authors":"Pei‐Shan Soon, Weng Marc Lim, S. Gaur","doi":"10.1002/mar.21884","DOIUrl":"https://doi.org/10.1002/mar.21884","url":null,"abstract":"Augmented reality (AR) can induce emotions among its users. However, emotional valence is often studied with a singular focus (e.g., enjoyment), which disregards and overlooks the multifaceted nature of emotional valence. Taking a multifaceted perspective of emotional valence, this study aims to broaden understanding of how induced emotions can drive consumers’ inclination to use AR. A multifaceted emotion measurement scale was modified and utilized (nStudy1: 224), followed by two experimental studies (nStudy2: 214; nStudy3: 200). These experiments entailed a design wherein the experimental group explored products using an AR app while the control group navigated the mobile website of the same company devoid of any AR features. Our findings indicate that the use of AR instigates expressive emotions, further eliciting emotion components spanning both affective and physiological dimensions. In instances of positive emotions, at least two out of the three elicited emotion components consistently led to a heightened desire to engage with AR. Negative emotions produce no significant effects. Taken collectively, the principal theoretical contribution of this study lies in its elucidation of the components and elicitation patterns of emotions tied to AR, whereas the practical standpoint of these findings underscores the necessity for both developers and marketers to comprehend the pivotal role that the induction of positive expressive emotions plays in designing effective AR apps. These insights should therefore pave the way for more intuitively engaging and emotionally satisfying AR experiences for consumers.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130938339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Bought but never used: How and when unused utility reduces subsequent spending 购买但从未使用:未使用的公用事业如何以及何时减少后续支出

Psychology & Marketing Pub Date : 2023-08-12 DOI: 10.1002/mar.21883

Shruti Koley, Brandon J. Reich

{"title":"Bought but never used: How and when unused utility reduces subsequent spending","authors":"Shruti Koley, Brandon J. Reich","doi":"10.1002/mar.21883","DOIUrl":"https://doi.org/10.1002/mar.21883","url":null,"abstract":"Consumers often buy products that they later do not use. How does failing to use purchased products affect subsequent spending? Six experiments demonstrate that when consumers do not use their purchased products, it decreases their subsequent discretionary spending across product categories due to an aversion to wasted money. We find that this effect is driven primarily by perceived money waste and not product waste. Consequently, the effect persists even when consumers avoid product waste, such as by donating their unused products, but is mitigated when they avoid money waste, such as when their unused products are freely acquired. We also find that failing to use products decreases discretionary spending only when consumers perceive the failure as a temporary setback on their goal to avoid waste but not as an unredeemable goal failure. Moreover, the effect is unique to perceived waste and does not generalize to other forms of financial mismanagement, such as excess spending beyond one's budget. Overall, our research builds a psychological understanding of how consumers think about unused utility and when and why it leads to a future reduction in consumption and spending.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126326490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Chatbots in frontline services and customer experience: An anthropomorphism perspective 一线服务和客户体验中的聊天机器人:拟人化视角

Psychology & Marketing Pub Date : 2023-08-09 DOI: 10.1002/mar.21882

Mai-Han Nguyen, Lars-Erik Casper Ferm, S. Quach, Nicolas Pontes, Park Thaichon

{"title":"Chatbots in frontline services and customer experience: An anthropomorphism perspective","authors":"Mai-Han Nguyen, Lars-Erik Casper Ferm, S. Quach, Nicolas Pontes, Park Thaichon","doi":"10.1002/mar.21882","DOIUrl":"https://doi.org/10.1002/mar.21882","url":null,"abstract":"This study measures the effects of chatbot anthropomorphic language on customers' perception of chatbot competence and authenticity on customer engagement while taking into consideration the moderating roles of humanlike appearance and brand credibility. We conducted two experimental studies to examine the conceptual framework. Study 1 tests the moderating effect of a chatbot's anthropomorphic appearance on the relationship between chatbots' language and customer engagement. Study 2 tests the moderating effect of brand credibility on the relationship between a chatbot's anthropomorphic language and customer engagement. The findings confirm that the interaction between humanlike appearance via the use of avatars and anthropomorphic language, such as using emojis, in conversations with customers influences customer engagement, and that this effect is mediated by perceived chatbot competence and authenticity. Further, the positive effect of anthropomorphic language on perceived competence, and subsequently on authenticity and engagement, is only significant when the brand credibility was low (vs. high). This study offers insights into the effect of chatbots' anthropomorphic language and provides suggestions on how to devise efficient strategies for engaging customers using chatbots.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130076312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement 探讨使用直播的激励因素及其对消费者享乐幸福感的影响:心理投入的中介作用

Psychology & Marketing Pub Date : 2023-08-07 DOI: 10.1002/mar.21881

I. Asante, Yushi Jiang, Miao Miao

{"title":"Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement","authors":"I. Asante, Yushi Jiang, Miao Miao","doi":"10.1002/mar.21881","DOIUrl":"https://doi.org/10.1002/mar.21881","url":null,"abstract":"This study employs a multimethod approach to examine the factors motivating consumers to interact with brands through live‐streaming platforms and how they affect their hedonic well‐being. The result indicates that exclusively relying on the net effects of the motivating factors could be misleading. It presents an insight into how a mediation effect (psychological engagement) affects the interdependence of the independent variables in achieving hedonic well‐being. Although the structural equation modeling results highlight the significant mediating impact of psychological engagement, the fuzzy‐set qualitative comparative analysis shows that psychological engagement is only a core condition in one configuration (out of the three configurations). That is when two motivational factors (brand awareness and real‐time customer service) act as a substitute, and the others (convenience and consumer–brand relationship quality) are present. Therefore, psychological engagement is indifferent when all motivational factors are present. This study, through the application of a multimethod approach, shows that motivational factors for using live‐streaming are only necessary for escalating consumer well‐being but not sufficient in themselves.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132139795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A systematic literature review of virtual embodied experience 虚拟具身体验的系统文献综述

Psychology & Marketing Pub Date : 2023-08-06 DOI: 10.1002/mar.21876

Juan Chen, Changhui Ning, Congbo Chen

{"title":"A systematic literature review of virtual embodied experience","authors":"Juan Chen, Changhui Ning, Congbo Chen","doi":"10.1002/mar.21876","DOIUrl":"https://doi.org/10.1002/mar.21876","url":null,"abstract":"Virtual scenarios have brought intriguing enhancements to the in‐reality experiences of individuals, and a paradigm of embodiment, rather than disembodiment, has evolved. Research on virtual embodied experience has connected the trends of virtualization and embodiment of experience but remains scattered and inconclusive. This systematic review of 125 peer‐reviewed journal papers in the Scopus database uncovers extant work on the contextualization, conceptualization, and causal links of virtual embodied experience. It finds that extant literature neglects certain cutting‐edge scenarios. Research still needs to identify more explicit dimensional structures of virtual embodied experience and more antecedents and consequences along the causal chain. Research has grounded itself in theoretical constellations across cognitive and behavioral science, sociology, and computer science. Nevertheless, flaws remain, not least the use of disembodiment‐oriented theories to explain embodied experience and insufficient emphasis on the subjectivity of technology. As the lack of suitable research frameworks has presented obstacles to quantitative research, this study proposes a framework highlighting virtual embodied experience bridging virtual scenario elements (technological and environmental factors) and multiple consequences (perception, responses, and performances). This study sets out a future research agenda, including promising research directions such as exploring virtual embodied experiences in multiple virtual scenarios, clarifying its dimensional structures, and underlining the complexity of how it mediates virtual scenario elements and commercial consequences and how it leads to possible negative consequences.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117102936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

To dress up or not: Political identity and dog owners' purchase of dog apparels 穿不穿:政治认同与狗主人购买狗服

Psychology & Marketing Pub Date : 2023-08-04 DOI: 10.1002/mar.21880

Lan Xia, Wenting Zhong, J. Wang

引用次数: 0

Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration 超越社会对减速时间体验的渴望:走向个人减速需求的法理学网络

Psychology & Marketing Pub Date : 2023-07-29 DOI: 10.1002/mar.21879

Anna‐Lena Sager, Jule Timm, Stefan Hoffmann, U. Orth

引用次数: 0

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