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Social comparison theory: A review and future directions 社会比较理论：回顾与未来方向
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22087
Ferhat Caliskan, Yavuz Idug, Hasan Uvet, Nichole Gligor, Alper Kayaalp
{"title":"Social comparison theory: A review and future directions","authors":"Ferhat Caliskan, Yavuz Idug, Hasan Uvet, Nichole Gligor, Alper Kayaalp","doi":"10.1002/mar.22087","DOIUrl":"https://doi.org/10.1002/mar.22087","url":null,"abstract":"Social comparison theory provides valuable insights into how individuals assess themselves by comparing various facets of their lives to others. This theory offers a framework that helps in understanding the motivations behind self‐evaluation and improvement, as well as shaping consumer behaviors. The extensive body of research related to the theory has resulted in numerous publications across various domains, hindering a comprehensive overview of the research field and constraining its progress. Our multi‐disciplinary study addresses the fragmented scholarly landscape through a hierarchical bibliometric analysis, unveiling key authors, themes, and connections, and emphasizing its current state and future potential, particularly in the marketing domain. Our research indicates that interest in social comparison theory has surged, driven by social media's impact on body image and self‐esteem. Our findings also highlight the significance of themes such as body image, envy, social media, motivation, and life satisfaction, revealing the multifaceted expansion of the theory across various fields.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
I am not an animal: How animal metaphors backfire in product advertising 我不是动物：动物隐喻如何在产品广告中适得其反
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22100
Wen‐Hsien Huang
{"title":"I am not an animal: How animal metaphors backfire in product advertising","authors":"Wen‐Hsien Huang","doi":"10.1002/mar.22100","DOIUrl":"https://doi.org/10.1002/mar.22100","url":null,"abstract":"This study investigates the effect of animal metaphors in product advertisements. Such ads, especially those for health products, often employ metaphors depicting the ad messengers with animal characteristics to imply the negative health consequences of not using a product. Four studies are carried out using field and experimental data. The findings show that animal metaphor ads are less persuasive than nonmetaphor ads because the viewers of ads with animal‐like (as opposed to human) messengers experience stronger perceived self‐dehumanization, which in turn has a negative effect on product choice, brand attitude, product evaluation, and purchase intention. This effect occurs regardless of whether the animal metaphors are presented visually or verbally. Furthermore, the unfavorable reaction is stronger when the source domain includes a more disliked animal. However, it is also found that the animal metaphor effect diminishes when the target domain shifts from human to object. The findings shed light on how a sense of self‐dehumanization, triggered by the use of animalized model images in advertisements, can harm brands and products, offering insights into the pitfalls of using animal metaphors in health communication.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141921467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Humanlike service robots: A systematic literature review and research agenda 仿人服务机器人：系统文献综述和研究议程
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22099
Wenzhen Zhang, Emma L. Slade, Eleonora Pantano
{"title":"Humanlike service robots: A systematic literature review and research agenda","authors":"Wenzhen Zhang, Emma L. Slade, Eleonora Pantano","doi":"10.1002/mar.22099","DOIUrl":"https://doi.org/10.1002/mar.22099","url":null,"abstract":"Humanlike robots are increasingly employed to provide frontline services. They are frequently designed with stereotypically feminine or masculine humanlike features which affect or bias consumer behavior in service encounters. This systematic review of 118 peer‐reviewed journal papers aims to comprehensively capture the current status of the field and identify important research gaps requiring further investigation. Following Preferred Reporting Items for Systematic Reviews and Meta‐Analyses protocol, a comprehensive framework is developed to conceptualize the process of customer interactions with humanlike service robots, depicting how humanlike service robots influence consumer behavior. Specifically, we identify interaction antecedents, consumer processing factors, outcomes of the interactions, and strengthening/attenuating factors. Based on the framework, the review concludes by identifying issues that future research should seek to solve to contribute to the field. This paper provides a deep understanding of service robot anthropomorphism in marketing and consumer research and proposes a future research agenda to advance knowledge of the field.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141921110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception 越简单越环保：包装视觉复杂性对产品环保认知的影响
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22096
Xiaoxuan Wang, Jiaqi Chen, Chenya Ma, Yushi Jiang
{"title":"Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception","authors":"Xiaoxuan Wang, Jiaqi Chen, Chenya Ma, Yushi Jiang","doi":"10.1002/mar.22096","DOIUrl":"https://doi.org/10.1002/mar.22096","url":null,"abstract":"Consumers increasingly value eco‐friendly attributes of products. Packaging serves as a medium through which consumers perceive product attributes and products convey information. However, research on the impact of packaging visual complexity on a product's perceived eco‐friendliness has not been thoroughly examined. Four studies were conducted based on visual complexity metaphor theory to examine the impact of packaging visual complexity on the eco‐friendliness perception of products. The study also investigated the mediating role of naturalness and durability perception as well as the moderating effect of external environmental threats. The results indicate that the visual complexity of packaging directly or indirectly (through perceptions of naturalness and durability) affects the eco‐friendliness perception of products. Furthermore, under high environmental threats, consumers exhibit a stronger eco‐friendly perception and purchase intention towards products with simple packaging. Eco‐friendliness perception mediates the relationship between packaging visual complexity and purchase intentions. This study contributes to the literature on visual complexity metaphors and eco‐friendly packaging and complements our knowledge of how visual packaging characteristics influence the perception of product attributes. The results provide valuable insights for marketing managers on how to use the visual complexity of packaging design to effectively convey product information.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bayesian inference and consumer behavioral theory 贝叶斯推理和消费者行为理论
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22095
Charles F. Hofacker, Huong N. L. Nguyen, Matteo Fina
{"title":"Bayesian inference and consumer behavioral theory","authors":"Charles F. Hofacker, Huong N. L. Nguyen, Matteo Fina","doi":"10.1002/mar.22095","DOIUrl":"https://doi.org/10.1002/mar.22095","url":null,"abstract":"With this article we hope to achieve two goals. The first is to encourage consumer behavioral researchers to consider Bayesian methods for analyzing experimental and survey data. As such, we provide what we hope will be a persuasive set of arguments for trying Bayes. The second goal is to survey the different uses to which the Bayesian posterior distribution can be put. We organize this survey in terms of loss functions and propose that such loss functions can be chosen so as to simply describe a consumer behavioral phenomenon, to highlight a managerial implication, or to emphasize a theoretical contribution.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective 生成式人工智能在数字化过程中的双刃剑：承受能力与制约因素视角
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22094
Ha Eun (Grace) Park
{"title":"The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective","authors":"Ha Eun (Grace) Park","doi":"10.1002/mar.22094","DOIUrl":"https://doi.org/10.1002/mar.22094","url":null,"abstract":"Generative artificial intelligence (AI) has gained prominence across various industries and domains, offering capabilities to generate human‐like text, creative ideas, and solutions. This paper explores customers' responses to the use of generative AI in digitalizing content production and consumption processes. Drawing on technology affordance theory, this article examines how are the affordances of generative AI leveraged to contribute to the gradual digitalization of individuals. This netnographic study is based on over 9 months naturalistic observations of the AI Community online, culminating in 1572 pages of data. The findings identify different types of affordances that foster digitalization: automated content creation, automated data analysis, and AI‐generated content dissemination. This study also identifies the constraints of generative AI and discusses potential interventions to address these constraints and prevent unintended consequences. This research provides insights for scholars, professionals, and educators to better understand the dynamics of leveraging generative AI.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social comparison theory: A review and future directions 社会比较理论：回顾与未来方向
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22087
Ferhat Caliskan, Yavuz Idug, Hasan Uvet, Nichole Gligor, Alper Kayaalp
{"title":"Social comparison theory: A review and future directions","authors":"Ferhat Caliskan, Yavuz Idug, Hasan Uvet, Nichole Gligor, Alper Kayaalp","doi":"10.1002/mar.22087","DOIUrl":"https://doi.org/10.1002/mar.22087","url":null,"abstract":"Social comparison theory provides valuable insights into how individuals assess themselves by comparing various facets of their lives to others. This theory offers a framework that helps in understanding the motivations behind self‐evaluation and improvement, as well as shaping consumer behaviors. The extensive body of research related to the theory has resulted in numerous publications across various domains, hindering a comprehensive overview of the research field and constraining its progress. Our multi‐disciplinary study addresses the fragmented scholarly landscape through a hierarchical bibliometric analysis, unveiling key authors, themes, and connections, and emphasizing its current state and future potential, particularly in the marketing domain. Our research indicates that interest in social comparison theory has surged, driven by social media's impact on body image and self‐esteem. Our findings also highlight the significance of themes such as body image, envy, social media, motivation, and life satisfaction, revealing the multifaceted expansion of the theory across various fields.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective 生成式人工智能在数字化过程中的双刃剑：承受能力与制约因素视角
Psychology & Marketing Pub Date : 2024-08-10 DOI: 10.1002/mar.22094
Ha Eun (Grace) Park
{"title":"The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective","authors":"Ha Eun (Grace) Park","doi":"10.1002/mar.22094","DOIUrl":"https://doi.org/10.1002/mar.22094","url":null,"abstract":"Generative artificial intelligence (AI) has gained prominence across various industries and domains, offering capabilities to generate human‐like text, creative ideas, and solutions. This paper explores customers' responses to the use of generative AI in digitalizing content production and consumption processes. Drawing on technology affordance theory, this article examines how are the affordances of generative AI leveraged to contribute to the gradual digitalization of individuals. This netnographic study is based on over 9 months naturalistic observations of the AI Community online, culminating in 1572 pages of data. The findings identify different types of affordances that foster digitalization: automated content creation, automated data analysis, and AI‐generated content dissemination. This study also identifies the constraints of generative AI and discusses potential interventions to address these constraints and prevent unintended consequences. This research provides insights for scholars, professionals, and educators to better understand the dynamics of leveraging generative AI.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141919387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fifty years of deceptive marketing research: A systematic review and future research agenda 欺骗性营销研究五十年：系统回顾与未来研究议程
Psychology & Marketing Pub Date : 2024-07-26 DOI: 10.1002/mar.22085
Emma G. Welch, John M. Galvan
{"title":"Fifty years of deceptive marketing research: A systematic review and future research agenda","authors":"Emma G. Welch, John M. Galvan","doi":"10.1002/mar.22085","DOIUrl":"https://doi.org/10.1002/mar.22085","url":null,"abstract":"Deceptive marketing practices have continued to emerge as a persistent and difficult challenge that affects marketing exchanges and government agents alike. While thorough reviews have previously emerged to explore each of the multifaceted areas of deceptive marketing practices, the current review seeks a more holistic perspective. Utilizing an exhaustive systematic review of peer‐reviewed journal articles (n = 92), the goal of the current work is threefold: (1) review and integrate existing research, (2) identify common themes to develop a comprehensive framework for deception, and (3) map future avenues for research. To accomplish this, the literature was reviewed to identify specific eras pivotal to the 50‐year evolution of deceptive marketing, which revealed several notable observations: a continuously evolving definition, an insufficient depth of theoretical underpinnings, and a vast breadth of construct diversity. After providing a clear definition for deceptive marketing, a new framework is proposed to view the deception literature based on a thematic approach (advertising, ethics & public policy, deceptive marketing tactics, covert marketing communication) encompassed by exogenous factors (posttruth phenomena, impact proximity, social consensus, and exchange type). Future research accompanies the new robust framework in the hopes that the current research will guide future researchers in expanding the domain of deceptive marketing research cohesively.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141799405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conceptualizing sustainable consumption priming: A scoping review 可持续消费引导的概念化：范围审查
Psychology & Marketing Pub Date : 2024-07-26 DOI: 10.1002/mar.22083
Jianyu Hao, Kirk Plangger, Douglas West
{"title":"Conceptualizing sustainable consumption priming: A scoping review","authors":"Jianyu Hao, Kirk Plangger, Douglas West","doi":"10.1002/mar.22083","DOIUrl":"https://doi.org/10.1002/mar.22083","url":null,"abstract":"While many psychological interventions encourage sustainable consumption by altering attitudes, these modified attitudes often do not result in sustainable choices leading to the need to test alternative interventions to facilitate sustainable consumption, such as priming. Priming uses stimuli that trigger nonconscious processing that influences decisions. Despite its popularity, studies that employ priming strategies in sustainable consumption research are widely dispersed across several conceptual domains. This article unpacks and summarizes different approaches to priming sustainable behavior by delineating theoretical and methodological perspectives in various contexts across diverse consumer characteristics. The method employed is a scoping review of 74 articles published over 23 years (2000–2022). The resulting review (1) provides an overview of priming in sustainable consumption, (2) highlights knowledge gaps, (3) identifies knowledge clusters, and (4) proposes a research agenda for future investigations. Primarily, this paper provides an integrated map that deconstructs how researchers have explored priming interventions to promote sustainable consumption and to enable the best, or at least, better practice.","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141800784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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