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The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise 服务机器人对消费者反应的影响:检验消费者的服务专业知识和技术专业知识的作用
Psychology & Marketing Pub Date : 2023-07-28 DOI: 10.1002/mar.21878
Xiaoyun Zheng, Yao-Chin Wang, Wei Wei, Lu Zhang, Dan-dan Huo
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引用次数: 0
The interplay of information order and locus of attention on the truth effect in healthy food advertisements 信息顺序与注意点对健康食品广告真实性效应的相互作用
Psychology & Marketing Pub Date : 2023-07-26 DOI: 10.1002/mar.21877
Jungsik Jang
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引用次数: 0
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations? 用音乐塑造品牌:音乐的轮廓和调性如何提高品牌的感知创新性和品牌评价?
Psychology & Marketing Pub Date : 2023-07-25 DOI: 10.1002/mar.21875
Alice Zoghaib, Jonathan Luffarelli, Stéphanie Feiereisen
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引用次数: 0
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce 当现实适得其反:产品评估背景和增强现实在电子商务中的有效性
Psychology & Marketing Pub Date : 2023-07-21 DOI: 10.1002/mar.21874
Alexander Pfaff, Martin Spann
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引用次数: 0
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective 消费者与人工智能语音助手的互动:行为推理视角
Psychology & Marketing Pub Date : 2023-07-21 DOI: 10.1002/mar.21873
Fulya Acikgoz, R. Perez‐Vega, F. Okumus, Nikolaos Stylos
{"title":"Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective","authors":"Fulya Acikgoz, R. Perez‐Vega, F. Okumus, Nikolaos Stylos","doi":"10.1002/mar.21873","DOIUrl":"https://doi.org/10.1002/mar.21873","url":null,"abstract":"","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126994926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics 怀旧心理和行为后果的meta分析:怀旧激活因子、文化和个体特征的调节作用
Psychology & Marketing Pub Date : 2023-07-18 DOI: 10.1002/mar.21872
F. Santini, Weng Marc Lim, W. Ladeira, Diego Costa Pinto, M. Herter, Tareq Rasul
{"title":"A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics","authors":"F. Santini, Weng Marc Lim, W. Ladeira, Diego Costa Pinto, M. Herter, Tareq Rasul","doi":"10.1002/mar.21872","DOIUrl":"https://doi.org/10.1002/mar.21872","url":null,"abstract":"","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121039923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Perception of avatars nonverbal behaviors in virtual reality 虚拟现实中虚拟角色非语言行为的感知
Psychology & Marketing Pub Date : 2023-07-15 DOI: 10.1002/mar.21871
Etienne Elodie, Leclercq Anne‐Lise, Remacle Angélique, Dessart Laurence, Schyns Michaël
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引用次数: 0
When less is more: Understanding consumers' responses to minimalist appeals 当少即是多:了解消费者对极简主义诉求的反应
Psychology & Marketing Pub Date : 2023-07-13 DOI: 10.1002/mar.21869
Wei-Fen Chen, J. Liu
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引用次数: 0
Is brand reputation a banner for social marketing? A social enterprise product consumption perspective 品牌声誉是社会营销的一面旗帜吗?一个社会企业产品消费的视角
Psychology & Marketing Pub Date : 2023-07-12 DOI: 10.1002/mar.21870
Juin‐Ming Tsai, Tzu‐En Lu
{"title":"Is brand reputation a banner for social marketing? A social enterprise product consumption perspective","authors":"Juin‐Ming Tsai, Tzu‐En Lu","doi":"10.1002/mar.21870","DOIUrl":"https://doi.org/10.1002/mar.21870","url":null,"abstract":"","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122518934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mapping the service recovery research landscape: A bibliometric‐based systematic review 绘制服务恢复研究景观:基于文献计量学的系统综述
Psychology & Marketing Pub Date : 2023-07-11 DOI: 10.1002/mar.21864
Mahmood Mir, Rohail Ashraf, Tahira Syed, Sara Ali, R. Nawaz
{"title":"Mapping the service recovery research landscape: A bibliometric‐based systematic review","authors":"Mahmood Mir, Rohail Ashraf, Tahira Syed, Sara Ali, R. Nawaz","doi":"10.1002/mar.21864","DOIUrl":"https://doi.org/10.1002/mar.21864","url":null,"abstract":"","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115890020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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