Alice Zoghaib, Jonathan Luffarelli, Stéphanie Feiereisen
{"title":"Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?","authors":"Alice Zoghaib, Jonathan Luffarelli, Stéphanie Feiereisen","doi":"10.1002/mar.21875","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":188459,"journal":{"name":"Psychology & Marketing","volume":"233 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/mar.21875","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
