International Journal of Entrepreneurship and Management Practices最新文献

{"title":"SATU KAJIAN TINJAUAN MOTIVASI KEUSAHAWANAN TERHADAP USAHAWAN INFORMAL DI SABAH","authors":"Sorayah Nasip, Rini Suryati Sulong, Sharifah Milda Amirul","doi":"10.35631/ijemp.27001","DOIUrl":"https://doi.org/10.35631/ijemp.27001","url":null,"abstract":"Usahawan dan aktiviti keusahawanan merupakan sumber utama inovasi dan kekuatan ekonomi untuk banyak negara, baik dalam sektor formal mahupun informal. Walaupun kerajaan telah menyediakan pelbagai insentif yang memudahkan sesiapa mendaftar secara formal dan beroperasi secara formal di sektor formal, banyak usahawan memilih untuk tetap berada di kawasan marginal melakukan aktiviti keusahawanan yang informal tanpa produk/perkhidmatan tertentu, premis sebenar, atau sebuah lesen perdagangan. Oleh itu, penyelidik berminat untuk bertanya; apa yang mendorong seseorang untuk menjalankan aktiviti keusahawanan informal? Adakah ia benar-benar berdasarkan faktor \"dorongan keperluan\" dan/atau \"dorongan peluang\" seperti yang dicadangkan oleh kajian lepas? Atau adakah terdapat daya pengaruh lain yang terikat pada keadaan pasaran atau nilai budaya yang unik untuk suatu kawasan? Bagi menjawab persoalan ini satu siri kajian kes telah dijalankan untuk memahami bagaimana motivasi peribadi, ciri-ciri dan keadaan persekitaran mempengaruhi keputusan perniagaan. Dalam kajian ini kami berkongsikan dapatan daripada satu kajian kes seorang usahawan membuat kek daripada rumah yang beroperasi dalam sektor informal. Data diperoleh daripada temubual mendalam dan pemerhatian peserta. Dapatan kami mendedahkan bahawa usahawan lebih dipengaruhi oleh peluang keusahawanan (faktor tarikan) berbanding dengan keperluan (faktor tolakan) untuk menjalankan perniagaan. Kajian ini adalah signifikan bahawa ianya mendedahkan analisis keadaan sebenar daripada perspektif usahawan, berbanding dengan faktor praanggap, di mana menyumbang terhadap pemahaman motivasi keusahawanan.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123259327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST, AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY","authors":"N. Azizan, Maha Mohammed Yusr","doi":"10.35631/ijemp.270010","DOIUrl":"https://doi.org/10.35631/ijemp.270010","url":null,"abstract":"Customer loyalty always becomes an important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfaction, brand trust and brand image towards customer loyalty. This study focused on the branded computer product industry. The main problem in the industry is high competitiveness. It makes it hard for the manufacturer to obtain customer loyalty because of market competitiveness. Literature review regarding the computer industry in Malaysia and all items in independent and dependent variables has been discussed in order to provide a better understanding regarding past, present, and future needs in the study area. The in-depth review of literature has led to the establishment of a research framework focused on examining the influence of customer satisfaction, brand trust and brand image towards customer loyalty. In this regard, an online survey using Google forms was conducted among post-graduate students under the School of Business Management, Universiti Utara Malaysia. There are 269 students who participated in the survey. The data collected through Google forms consist of six parts were analyzed using SPSS. The results showed that customer satisfaction, brand trust, and brand image have a positive and significant influence on customer loyalty. In conclusion, the discussion, and explanation on limitation, theoretical and practical implications, limitations, direction for future research. This study proved that long term success and sustainable reputation of branded computer product companies depended on customer loyalty. The study recommends fulfilling customer expectations is the main priority to retain and enhance customer loyalty.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126418610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MUSHROOM TEA PRODUCTION TRAINING PACKAGE IN CAPACITY BUILDING PROGRAM TO INCREASE SMALL MEDIUM INDUSTRY (SME) ENTREPRENEURS IN RURAL AREA","authors":"S. C. Yusof, Azhar Mohamad, Normazlin Ismail, Mohd Haris, R. Haron, R. M. Zain, Mohd. Hafiz Abdul Nasir","doi":"10.35631/ijemp.27009","DOIUrl":"https://doi.org/10.35631/ijemp.27009","url":null,"abstract":"Volvariella tea is an innovative beverage of Malaysian Nuclear Agency that produced using Volvariella volvacea mushrooms with the unique taste, aroma and has certain properties for health. This tea can be taken by everyone regardless of age and can be added to other beverages as a source of nutrients, vitamins, and others to improve health. Currently, there have been efforts to grow mushrooms including Volvariella volvacea mushrooms based on the demand for diversity in dishes and awareness of the nutrients by taking mushrooms in daily meals. These mushrooms have a short shelf life after harvesting time and need to be sold in fresh state and cannot be stored in the chiller for a longer time. Due to the vast volume of mushrooms obtained after harvest time, new products such as Volvariella tea is needed to be produced from these mushrooms to avoid any loss because of rotten mushrooms. Malaysian Nuclear Agency has collaborated with Malaysian Innovation Foundation (Yayasan Inovasi Malaysia) and PUSPANITA Nuclear Malaysia (The Association of Wives and Women Civil Servants Malaysia – Malaysian Nuclear Agency) to carry out the project - MSI 17110: Mushroom Tea Production Training Package in Capacity Building Program to Increase Small Medium Industry (SME) Entrepreneurs in Rural Area using MOSTI Social Innovation Fund (MSI). This project was carried out for 6 months in 2018 by transferring the production technology of Volvariella Tea to the community in the village of Rembang Panas, Juasseh, Kuala Pilah, Negeri Sembilan. A total of 25 participants consisted of farmers and rubber tappers were attended series of training on Volvariella volvacea mushrooms cultivation using selected strain seedling produced by Malaysian Nuclear Agency, intensive practical training on production of Volvariella tea and online marketing. Volvariella tea was processed via the drying technique, packed in individual sachet and irradiated for the decontamination process. The participants have managed to set up a company named as Syarikat Rembang Panas Jaya Outlet to carry out the production of Volvariella Tea, other downstream products and conducted the business of the Volvariella Tea products. A total of 125 people has benefited as the impact of the project. With these efforts, the product introduced can be used by the community to generate additional income by mass-producing and selling activities through online marketing.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128535440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF CSR PRACTICES ON ECONOMIC SUSTAINABLE PERFORMANCE","authors":"Abdullah Abdulaziz-Alhumaidan, N. Ahmad","doi":"10.35631/ijemp.27004","DOIUrl":"https://doi.org/10.35631/ijemp.27004","url":null,"abstract":"The study aimed to investigate the role of CSR practices on economic sustainable performance, and it applied stakeholder theory. Further, the framework has been developed based on previous research. A quantitative method has been chosen for the research, with a random convenience technique. The sample of the study is small manufacturers in Tunisia, and 53 questionnaires have been analyzed. The findings have provided that socially responsible practices have not effected on enterprises’ economic sustainable performance. However, the study has provided further explanations, discussion, and a direction for future research.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115987839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPECTATIONS OF SERVICE RECIPIENTS TOWARD THE SERVICE OF UDON THANI HOSPITAL","authors":"Jakkapat Siriprasoet, Nitipol Phutachote, P. Jaroenwanit","doi":"10.35631/ijemp.27002","DOIUrl":"https://doi.org/10.35631/ijemp.27002","url":null,"abstract":"The results showed that most respondents were female. They are between the ages of 41-50 years old and have a bachelor's degree or higher. Have average income between 10,001-20,000 baht engaged in agricultural work and live in the district of Udon Thani. Analyzes of expectations before services and service satisfaction of service recipients toward the service of Udon Thani hospital. (Service Quality) It was found that the service recipients had significantly different expectations and service satisfaction number 3sides. Service Receiver has expectations in most assurance, followed by empathy and tangibles respectively. However, when the service is completed, the service recipients are satisfied with the service side in most assurance followed by empathy and tangibles respectively. To sum up, comparing the actual expectations and satisfaction of the service, it was found that service recipients are more satisfied than expected 1 item: assurance. Finally, empathy and tangible things, service recipients have greater expectations than service satisfaction.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120954057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECT OF FINANCIAL AND NON-FINANCIAL SERVICES ON MICRO-ENTREPRENEURS’ ECONOMIC PERFORMANCE IN THAILAND: MODERATING EFFECT OF BANK MONITORING","authors":"Ruslee Nuh, Muhamed Dahlan Ibrahim, A. Rahman","doi":"10.35631/ijemp.27007","DOIUrl":"https://doi.org/10.35631/ijemp.27007","url":null,"abstract":"The purpose of this study is aimed at investigating the effect of financial and non-financial services offered by Islamic microfinance on micro-entrepreneurs’ economic performance. The study attempts to further examine the moderating effect of bank monitoring in enhancing financial and non-financial services towards micro-entrepreneurs’ economic performance. Data were collected from micro-entrepreneurs who involved in the Islamic microfinance program in three provinces of Southern border (i.e. Pattani, Yala, and Narathiwat) by distributing 480 questionnaires to the selected respondents in the study. Structural Equation Modelling (SEM) using AMOS version 23 was employed to analyze the data and tested the research hypotheses. The result revealed that there was a statistically significant effect of both financial and non-financial services on micro-entrepreneurs’ economic performance (i.e. increase in outputs, investment, and assets). The study found that financial services had a more significant influence on micro-entrepreneurs’ economic performance than non-financial services. Interestingly, the result of this study also attested that bank monitoring had a moderating effect by enhancing financial and non-financial services on micro-entrepreneurs’ economic performance. The implication of these findings was discussed and the recommendations for future research were provided.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117237759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSUMER’S SATISFACTION AND BEHAVIOUR TOWARDS PERSONAL FINANCING","authors":"Noormariana Mohd Din, Mohammad Ismail, Ruslee Nuh","doi":"10.35631/ijemp.27008","DOIUrl":"https://doi.org/10.35631/ijemp.27008","url":null,"abstract":"The unprecedented changes in the financial market have put a great pressure on financial service providers. As more competitive financial products and services emerge in the market, financial institutions have no choice, but to enhance their competitive advantages. Thus, consumer behavior in purchasing products and services must really be understood by the service providers. Unfortunately, the literature on customer satisfaction and the purchase decision is hardly seen in the finance industry. This paper originally develops a model of the relationship between consumer satisfaction and purchase decision in the finance industry focusing on personal finance. The mediating role of customer satisfaction in the purchase decision is emphasized in this research model. This model had been used to focus purchase decisions by adapted Theory Planned Behaviour (TPB). A clear understanding of the relationship attitude, subjective norms and perceived behavioral control towards purchase behavior had found by previous research. But lack of studies focused on the small-medium enterprises (SME’s) that nowadays have become a platform for the economy in Malaysia. Hence, this conceptual model had focused on SME’s behavior in selecting personal finance. The conceptual model offers insight into the general nature of a recovery that specifically to the understanding of SME’s behavior as well as in purchase personal loan.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114735432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CABARAN KERJAYA KEUSAHAWANAN ATAS TALIAN DALAM KALANGAN PELAJAR UNIVERSITI KEBANGSAAN MALAYSIA","authors":"Helmy Emyrul Mohd Nor Efendee, Norasmah Othman","doi":"10.35631/ijemp.27006","DOIUrl":"https://doi.org/10.35631/ijemp.27006","url":null,"abstract":"Pembentukan usahawan dalam kalangan pelajar universiti merupakan agenda kerajaan masa kini. Di era Revolusi Industri ke 4, perniagaan atas talian merupakan salah satu kerjaya yang digalakkan untuk diceburi pelajar namun data menunjukkan bilangan yang menceburi bidang ini masih dianggap rendah. Justeru, kajian ini dijalankan bagi tujuan mengenal pasti cabaran kerjaya keusahawanan atas talian mengikut persepsi pelajar Universiti Kebangsaan Malaysia (UKM). Seramai 150 pelajar telah dipilih secara rawak berstrata dilibatkan dalam kajian ini dan soal selidik digunakan sebagai instrumen kajian. Hasil kajian mendapati bahawa terdapat tiga cabaran utama perniagaan atas talian mengikut persepsi pelajar iaitu berkaitan kos perniagaan, komunikasi interpersonal dan kemahiran ICT. Implikasi kajian ini adalah mendorong pihak universiti untuk memperbanyakkan program berkaitan cabaran tersebut agar dapat diatasi pelajar nanti.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115120011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF PERCEIVED BENEFITS IN FORMATION OF INTENTION TO USE ISLAMIC CROWDFUNDING PLATFORM AMONG SMALL AND MEDIUM ENTERPRISES IN MALAYSIA","authors":"M. Husin, Razali Haron, Shahab Aziz","doi":"10.35631/IJEMP.27005","DOIUrl":"https://doi.org/10.35631/IJEMP.27005","url":null,"abstract":"Crowdfunding has become a global phenomenon due to its possible role in providing equity funding to small and medium enterprises. Numerous benefits of crowdfunding have been identified. This paper investigated whether three factors - economic benefit, convenience and transaction process are important in influencing the perceived benefits of Islamic crowdfunding platforms and whether perceived benefits affect small and medium enterprises’ (SMEs) intention to use the platform. Self-administered questionnaires and structured online surveys were distributed to SMEs in Selangor, Malaysia using the purposive sampling technique. SmartPLS was used to analyze the data. This paper found that economic benefit has a positive and significant relationship with perceived benefits, and the transaction process has a negative and significant relationship with perceived benefits, while convenience was found to have an insignificant relationship with perceived benefits. This paper also found that perceived benefits were found to have a significant relationship with intention. The significance and contribution of this paper were also discussed.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129041295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BEHAVIOR AND MARKETING MIX FACTORS INFLUENCE TO USE SHELL PETROL STATION SERVICES IN UDON THANI PROVINCE THAILAND","authors":"Narongsak Poopiw, Nitipol Phutachote, P. Jaroenwanit","doi":"10.35631/ijemp.27003","DOIUrl":"https://doi.org/10.35631/ijemp.27003","url":null,"abstract":"The purposes of this study were behavior and marketing mix factors influence to use shell petrol station services in Udon Thani province Thailand. A sample was selected from 400 people was used for data analysis data was analyzed using descriptive statistics such as the frequency, percentage, mean, and standard deviation and also inference statistics in an independent sample T-Test for comparing the different of two groups of samples and then One-way Anova or F-test for testing the difference more than two groups. The findings indicated that the majority of respondents were male, aged between 21-30 years, in which the average income was 10,001-20,000 Thai Baht per month. The reasons for choosing were traveled, convenience and quality. They were using between 6- 10 am and 5 pm. Overall, respondents were satisfied with the marketing mix service at a high level. When considering the list as they found that the respondents were satisfied with most of the products, price, place, promotion, process, personnel, performance and quality of service including physical.","PeriodicalId":185855,"journal":{"name":"International Journal of Entrepreneurship and Management Practices","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129157301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}