BEHAVIOR AND MARKETING MIX FACTORS INFLUENCE TO USE SHELL PETROL STATION SERVICES IN UDON THANI PROVINCE THAILAND

Abstract

The purposes of this study were behavior and marketing mix factors influence to use shell petrol station services in Udon Thani province Thailand. A sample was selected from 400 people was used for data analysis data was analyzed using descriptive statistics such as the frequency, percentage, mean, and standard deviation and also inference statistics in an independent sample T-Test for comparing the different of two groups of samples and then One-way Anova or F-test for testing the difference more than two groups. The findings indicated that the majority of respondents were male, aged between 21-30 years, in which the average income was 10,001-20,000 Thai Baht per month. The reasons for choosing were traveled, convenience and quality. They were using between 6- 10 am and 5 pm. Overall, respondents were satisfied with the marketing mix service at a high level. When considering the list as they found that the respondents were satisfied with most of the products, price, place, promotion, process, personnel, performance and quality of service including physical.