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MODEL DIGITAL MARKETING DALAM BISNIS RETAILER 模型数字营销dalam bisnis零售商
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8585
Dewi Mariam Widianiarsih, Arum Arupi Kusnindar
{"title":"MODEL DIGITAL MARKETING DALAM BISNIS RETAILER","authors":"Dewi Mariam Widianiarsih, Arum Arupi Kusnindar","doi":"10.22236/utilitas.v8i1.8585","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8585","url":null,"abstract":"The pandemic conditions with social restrictions have resulted in people not being able to buy and sell as they usually do. The ban on work, school and economic activities makes people have to stay at home and one of the bridges for them with the outside world is social media/internet. The phenomenon that can be observed during the pandemic is the emergence of retailers who use the internet as a marketing medium. Not only small retailers but also quite large retailers. At large retailers they are not only looking for end customers but also looking for distribution channels by opening up opportunities to become resellers. This phenomenon not only gave rise to many new entrepreneurs and business units but also gave rise to several new business models. New business models that emerge will affect the current market, established companies especially MSMEs must also be able to adapt to the transformations carried out from the strategy level to execution. This journal has a theoretical approach to the phenomenon of changing business models in the digital era and provides a conceptual framework for how the business model will affect the market and how the company's strategy.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121411737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PROBLEMATIKA PENDIDIKAN DALAM MASA COVID-19, DITINJAU DARI ASPEK PROSES BELAJAR MENGAJAR COVID-19时期教育问题，在教学过程的各个方面
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8589
Aslinda, Aris Tristanto
{"title":"PROBLEMATIKA PENDIDIKAN DALAM MASA COVID-19, DITINJAU DARI ASPEK PROSES BELAJAR MENGAJAR","authors":"Aslinda, Aris Tristanto","doi":"10.22236/utilitas.v8i1.8589","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8589","url":null,"abstract":"This paper is literary or library research (library research). In general, this aim is to provide an overview of how the problem of education is during a pandemic. Coronavirus disease 2019 (Covid-19) is a new type of disease that has never been previously identified in humans. WHO is warning governments in all countries to increase preparedness to prevent the danger of an outbreak. Responding to this, President Joko Widodo invited the Indonesian people to get used to doing activities from home. Activities meant between working, studying, and remembering from home. Following up on the president's invitation, MTsN Padang panjang  has a policy related to learning from home. In carrying out BDR activities through courageous media, MTsN Padang panjang  has problems such as: 1) The pedagogical competence of being brave for educators is not sufficient. 2) The internet network is unequally strong. 3) Increased internet quota costs for both educators and students. Therefore, a more massive special effort is needed to overcome this problem. In general, this paper aims to provide an overview of the problems of education during the Covid-19 period. In addition, this paper is expected to provide benefits in terms of scientific development, and increase knowledge about education during the Covid-19 period.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115448670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-BOOK INTERAKTIF MEMBACA MENULIS PERMULAAN
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8586
D. P. A. Janawati, P. B. Pradnyana, N. Darmayanti
{"title":"E-BOOK INTERAKTIF MEMBACA MENULIS PERMULAAN","authors":"D. P. A. Janawati, P. B. Pradnyana, N. Darmayanti","doi":"10.22236/utilitas.v8i1.8586","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8586","url":null,"abstract":"The interactive e-book was developed to improve early reading and writing skills as log of pandemic Covid-19. The type of this research is R&D with the product of this research is the E-Book Interactive reading and writing starters. The questionnaire instrument was used as a research data collection technique. The results of the product validity test show the following results. First, the appearance of the interactive E- book product has an attractive appearance, second, the selection of an attractive typeface and the presentation of animated text in the form of a video embedded in the interactive E-book. Third, to get students involved in learning activities it is necessary to have interaction in learning, interesting content and presentations combbined with learning videos to explain the material interactively.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128034251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFEKTIVITAS PENGGUNAAN DANA BPUM UNTUK MEMPERTAHANKAN USAHA MIKRO DI MASA PANDEMI COVID 19 在COVID大流行期间，BPUM资金用于维持小企业的有效性
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8624
N. Utami
{"title":"EFEKTIVITAS PENGGUNAAN DANA BPUM UNTUK MEMPERTAHANKAN USAHA MIKRO DI MASA PANDEMI COVID 19","authors":"N. Utami","doi":"10.22236/utilitas.v8i1.8624","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8624","url":null,"abstract":"The government continues to strive so that the community's economy can survive during the pandemic, one of which is the Micro Business Productive Presidential Assistance (BPUM) program for micro-businesses, therefore this study aims to find out how effective the use of BPUM funds is in maintaining micro businesses in the midst of the covid 19 pandemic, especially the micro-enterprises that were fostered by the leadership of the branch of Aisyiyah Kp Rambutan, East Jakarta. This research uses descriptive quantitative method with a saturated sample of 13 micro businesses. Data collection techniques through field observations, questionnaires, interviews and documentation, followed by statistical test calculations using SPSS. The results obtained are that the timeliness of BPUM receipts is 75%, the accuracy of cost calculations is 76%, the accuracy of making choices is 79% and the accuracy of targets is 70%. It can be seen that the use of Banpres funds is considered quite effective in maintaining micro-enterprises and can even increase business profits by 20%-25% if averaged. Thus, the sustainability of this program needs to be considered to continue to support micro-enterprises in increasing their business.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124799911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-BOOK EKONOMI BERBASIS KOMIK DIGITAL SEBAGAI MEDIA UNTUK MENINGKATKAN HASIL BELAJAR 以电子书为基础的数字漫画作为提高学习成果的媒介
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8587
Aang Kurnia
{"title":"E-BOOK EKONOMI BERBASIS KOMIK DIGITAL SEBAGAI MEDIA UNTUK MENINGKATKAN HASIL BELAJAR","authors":"Aang Kurnia","doi":"10.22236/utilitas.v8i1.8587","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8587","url":null,"abstract":"The aim of economic e-book development based digital comics is as a medium to improve learning outcomes. The development stage employed Borg and Gall’s model consisting of 10 stages and this development is limited to the eighth stage: large-scale tryout. The e-book tryout stage was conducted through expert validation and tryout with students. The instruments used in this research were questionnaire and test. The method used was pretest posttest control group design. Considering the result of t-test, it could be found that the posttest value of experiment class was better (84.29), while that of control class was only 79.80. Furthermore, in the effectiveness test on digital comic-based economy e-book using t-test withy IBM SPSS 20 software help, it could be seen that the significance value was 0.000 and this value was less than 0.05, meaning that H1 was supported. This value was confirmed with tstatistic of 3.804 > ttable of 2.021. It suggested that the mean score of learning outcomes for experiment class students was better that that for control ones and it could be concluded that the digital comic-based economy e-book effectively improved the students’ learning outcome. ","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129656846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SHARING LITERASI KEWIRAUSAHAAN 分享创业素养
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8575
Titis Purwaningrum, Alip Sugianto, Riyantika D
{"title":"SHARING LITERASI KEWIRAUSAHAAN","authors":"Titis Purwaningrum, Alip Sugianto, Riyantika D","doi":"10.22236/utilitas.v8i1.8575","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8575","url":null,"abstract":"Ponorogo is a cultural city that is famous for its reyog art. This art has been worldwide in various countries. To support Ponorogo as a cultural city that has tourism value, it needs to be supported by souvenirs as part of souvenirs, but not many souvenirs have been produced from Ponorogo SMEs so that they are not maximized. Therefore, this great opportunity needs to be captured by local entrepreneurs, one of the souvenirs that have the opportunity is ethnic screen printing shirts with rigged patterns and so on. This requires synergies and sharing of screen printing programs with several stages, so that it is hoped that it will result in strengthening entrepreneurship and making MSMEs stronger and more competitive.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"2017 36","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120847164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
GAME EDUKASI WAYANG
Jurnal Utilitas Pub Date : 2022-02-21 DOI: 10.22236/utilitas.v8i1.8588
Irhas, Asrowi, Djono
{"title":"GAME EDUKASI WAYANG","authors":"Irhas, Asrowi, Djono","doi":"10.22236/utilitas.v8i1.8588","DOIUrl":"https://doi.org/10.22236/utilitas.v8i1.8588","url":null,"abstract":"This paper aims to describe the importance of internalizing character education through media that is appropriate to the development of ICT and student characteristics. Considering several facts revealing that the achievement of the internalization of character education in schools is still relatively low, given the low interest in student learning and the use of learning media that tends to be static, whereas in learning in the digital era where students are familiar with the use of technology, of course, it must receive attention given the great potential if opportunities for using ICT in the learning process can be optimized. This paper uses a descriptive qualitative design approach with a literature review method, data is collected from the results of reading orientation of authentic sources namely books, journals and relevant literature and analyzed through reduction, display and verification as conclusions. Internalization of character education in the digital era requires the integration and synergy of ICT, the existence of ICT packaged in the form of educational games will be able to create greater opportunities in optimizing the internalization of character education based on local wisdom, such as Wayang.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115427577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HUBUNGAN ANTARA BRAND TRUST DENGAN BRAND LOYALTY PADA PENGGUNA SMARTPHONE SAMSUNG Hubungan antara品牌信任dengan品牌忠诚pad pengguna智能手机三星
Jurnal Utilitas Pub Date : 2022-01-22 DOI: 10.22236/utilitas.v7i2.8425
Dwiki Dharmawan Putra
{"title":"HUBUNGAN ANTARA BRAND TRUST DENGAN BRAND LOYALTY PADA PENGGUNA SMARTPHONE SAMSUNG","authors":"Dwiki Dharmawan Putra","doi":"10.22236/utilitas.v7i2.8425","DOIUrl":"https://doi.org/10.22236/utilitas.v7i2.8425","url":null,"abstract":"This research aims to find the relationship between brand trust and brand loyalty. The study's population of 210 consumers was Samsung smartphone users. The study sampled 140 consumers who bought and used Samsung smartphones. The sampling technique used is the Axial Sampling technique. This study uses an associative quantitative approach, with survey methods with correlational techniques. To find out how much relationship brand trust (brand trust) with brand loyalty (brand loyalty) in Samsung smartphone users used Pearson product-moment correlation and obtained rxy = 0.983 then continued t test calculation with significance obtained from the calculation of ᶐ = 0.05 with the amount n = 140 and dk - 2 = 53 - 2 = 51, So obtained ttabel = 1,645. It turns out that thitung > ttabel or 62,772 > 1.65, then Ho was rejected, meaning there is a significant relationship between brand trust and brand loyalty. So the coefficient of determination of 96.6% means that the brand trust variable has a contribution to brand loyalty of 96.6% and the remaining 3.4% is determined by other variables that are not studied by researchers. Thus in this study concluded that there is a relationship between brand trust and brand loyalty in Samsung smartphone users.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128820019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH Pengaruh的体验式营销就是口碑营销
Jurnal Utilitas Pub Date : 2022-01-22 DOI: 10.22236/utilitas.v7i2.8429
Aie Margiyanti
{"title":"PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH","authors":"Aie Margiyanti","doi":"10.22236/utilitas.v7i2.8429","DOIUrl":"https://doi.org/10.22236/utilitas.v7i2.8429","url":null,"abstract":"The study used an associative quantitative approach, using a form of a causal relationship. The study population was 1050 consumers and sampled 91 consumers. This research technique uses accidental sampling, which is a technique of determining samples based on spontaneous factors, and to find out how much influence Experiential marketing has on Word of mouth is used to calculate the correlation coefficient, namely r hitung values greater than r tabel of 0.452> 0.207 means that there is a significant influence between Experiential marketing and Word of mouth. 20.43% of Experimental marketing contributes to the realization of Word of mouth, thus this study concluded that there is an effect of Experiential marketing on Word of mouth.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129392871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PERIKLANAN TERHADAP KESADARAN MEREK PENGGUNA SMARTPHONE SAMSUNG 广告对三星智能手机用户的意识的影响
Jurnal Utilitas Pub Date : 2022-01-18 DOI: 10.22236/utilitas.v7i1.8301
Resti Sugeng Suryani
{"title":"PENGARUH PERIKLANAN TERHADAP KESADARAN MEREK PENGGUNA SMARTPHONE SAMSUNG","authors":"Resti Sugeng Suryani","doi":"10.22236/utilitas.v7i1.8301","DOIUrl":"https://doi.org/10.22236/utilitas.v7i1.8301","url":null,"abstract":"This study aims to find the influence of prices on purchasing decisions. The research population of 80 people was entirely studied. The sampling technique used is the Incidental Sampling technique. After the data is declared normal and linear distribution based on normality test and linearity test, followed by variance analysis (ANAVA). Based on the results of linear regression calculation obtained Y = 51.10 + 0.477 x and the calculation result of ANAVA obtained Fhitung < Ftabel is 0.732 < 1.75. Hypothesis testing was conducted by calculating product-moment correlation and obtained Rhitung > Rtable 0.381 > 0.220 and Thitung > Ttabel 4.67 > 1.66 which means Ho was rejected and Ha accepted. Therefore, the results of this study concluded that there is an influence between Price and Purchasing Decision on Telkomsel Mobile Card Consumers.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116867901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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