Jurnal Utilitas最新文献

{"title":"STRATEGI DIVERSIFIKASI PRODUK SEBAGAI UPAYA MENGHADAPI PERSAINGAN","authors":"Pembayun Puji Astuti","doi":"10.22236/utilitas.v7i1.8363","DOIUrl":"https://doi.org/10.22236/utilitas.v7i1.8363","url":null,"abstract":"This study aims to find out the Implementation of the KFC LA Terrace Product Diversification Strategy which includes concentric diversification, and horizontal diversification. This research uses descriptive qualitative research methods. The sampling technique used is purposive sampling which is a sampling technique with certain considerations. This research uses in-depth interview methods, observations, documentation studies, and is analyzed using triangulation techniques and source triangulation. The result of this research is that the application of the product diversification strategy used by KFC LA Terrace in the form of concentric diversification and horizontal diversification.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115321087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENERAPAN JOINT VENTURE PADA PT. X","authors":"Muhamad Taufik","doi":"10.22236/utilitas.v7i1.8303","DOIUrl":"https://doi.org/10.22236/utilitas.v7i1.8303","url":null,"abstract":"This research aims to find out the Application of Joint ventures in PT. X. This research uses qualitative methods that are qualitatively descriptive. For data sources selected purposive sampling with the criteria of mastering or understanding the application of a Joint Venture, the number of informants was as many as 3 people. Data collection techniques using non-participatory observation techniques, interviews, documentation studies, and triangulation. The results of the study showed that cooperation between capital owners was carried out both in terms of stock capital and also the formation of a board of directors and the composition of commissioners. The contractual/agreements used in this Joint Venture are the Joint Venture Agreement and articles of association. The advice in the implementation of this Joint Venture is that there needs to be a discussion from the board of directors or commissioners in order to achieve the goals well, and the need for more socialization for business activities that are being carried out, and socialization of work implementation to be in accordance with the regulations derived from either the Joint Venture Agreement or the Articles of Association.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129372142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KARTU SELULER TELKOMSEL","authors":"Anissa Tadjuk Gayoni","doi":"10.22236/utilitas.v7i1.8299","DOIUrl":"https://doi.org/10.22236/utilitas.v7i1.8299","url":null,"abstract":"This study aims to find the influence of prices on purchasing decisions. The research population of 80 people was entirely studied. The sampling technique used is the Incidental Sampling technique. After the data is declared normal and linear distribution based on normality test and linearity test, followed by variance analysis (ANAVA). Based on the results of linear regression calculation obtained Y = 51.10 + 0.477 x and the calculation result of ANAVA obtained Fhitung < Ftabel is 0.732 < 1.75. Hypothesis testing was conducted by calculating product-moment correlation and obtained Rhitung > Rtable 0.381 > 0.220 and Thitung > Ttabel 4.67 > 1.66 which means Ho was rejected and Ha accepted. Therefore, the results of this study concluded that there is an influence between Price and Purchasing Decision on Telkomsel Mobile Card Consumers.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125011038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IDENTIFIKASI NILAI-NILAI EKONOMI KREATIF BAGI KELOMPOK PENGAJIAN AISYIYAH WILAYAH CIRACAS JAKARTA TIMUR","authors":"Eka Nana Susanti","doi":"10.22236/utilitas.v7i1.8302","DOIUrl":"https://doi.org/10.22236/utilitas.v7i1.8302","url":null,"abstract":"Pengembangan ekonomi kreatif merupakan pilihan tepat untuk menjaga ketahanan. ekonomi dalam kondisi krisis global. Ekonomi Kreatif perlu dikembangkan karena ekonomi kreatif berpotensi besar dalam memberikan kontribusi ekonomi yang signifikan; menciptakan yang terbarukan; menciptakan inovasi dan kreativitas yang merupakan keunggulan kompetitif suatu bangsa; dan memberikan dampak sosial yang positif. Pengembangan ekonomi kreatif di Kota Metro sangat diperlukan untuk menjawab tantangan permasalahan pembangunan, diantaranya pertumbuhan ekonomi yang relatif konstan atau bahkan cenderung rendah pasca krisis ekonomi, tingkat kemiskinan dan pengangguran yang masih cukup tinggi, dan daya saing industri yang masih rendah. Untuk menentukan arah pengembangan ekonomi kreatif, sekaligus memenuhi Instruksi Presiden Nomor 6 tahun 2009. Industri kreatif sebagai basis dari konstruksi ekonomi kreatif merupakan industri yang berbasis kreativitas, keterampilan dan talenta yang memiliki potensi peningkatan kesejahteraan serta penciptaan lapangan kerja dengan mencipta dan mengeksploitasi Hak Kekayaan Intelektual (HAKI).","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132691813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PENERAPAN SALURAN DISTRIBUSI UMKM DI TANGERANG DALAM MENGHADAPI PERSAINGAN","authors":"Rizka Indah Mardianti","doi":"10.22236/utilitas.v7i2.8426","DOIUrl":"https://doi.org/10.22236/utilitas.v7i2.8426","url":null,"abstract":"This research was conducted to find out how the selection of distribution channels used in one of SMEs in the Tangerang area in marketing their products so that the product quickly reaches the hands of consumers, and to know how the functions in the distribution channels carried out by MSMEs through the application of Multi-Channel Marketing channels. The number of informants of this study is as many as 3 people consisting of Owner, Marketing, SPG, to 3. The method used is qualitative which is descriptive. The research sample used is purposive sampling. Based on the results of the study, that the selection of distribution channels used is a direct-distribution channel and indirect distribution channels where SMEs not only market their products directly to consumers and but also market their products through intermediaries, such intermediaries are resellers located in all regions that already have cooperation with SMEs, and for the functions of distribution channels carried out by SMEs are carried out well and in accordance with the procedure.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134346919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI DIRECT SELLING BIDANG USAHA OTOMOTIF","authors":"Mardiana Ade Pertiwi","doi":"10.22236/utilitas.v7i2.8427","DOIUrl":"https://doi.org/10.22236/utilitas.v7i2.8427","url":null,"abstract":"This research aims to find out how the implementation of Direct selling in the automotive business field. The number of informants of this study is as many as 3 people consisting of 2 sales supervisors and IT web staff. The research method used is a qualitative method is descriptive. Research sampling techniques using Purposive Sampling. Research data collection techniques include participatory observation, structured interviews, and documentation. Based on the findings of the researchers concluded, Direct selling applied in the automotive business includes (1) direct channels of consumers; (2) interactive marketing; and (3) alternative media. Direct consumer channels consist of direct mail, catalog marketing, and telemarketing. While interactive marketing consists of websites, microsites, and online communities. Furthermore, the latter is that alternative media consists of print media, electronic media, outdoor media, and bottom-line media. Advice that can be given so that sales can develop direct channels of consumers by reaching the effectiveness of the right targets, interactive marketing that can be developed with the use of live chat so that consumers do not have to wait long besides that it is expected that all sales have microsites to promote themselves and support in their sales and for alternative media used should be further developed so that consumers are interested in seeing information provided.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"301 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114821043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI VISUAL MERCHANDISING SEBAGAI STRATEGI PEMASARAN BUTIK DI BINTARO JAKARTA","authors":"Laode Muhamad","doi":"10.22236/utilitas.v7i2.8428","DOIUrl":"https://doi.org/10.22236/utilitas.v7i2.8428","url":null,"abstract":"This research aims to find out the Implementation of Visual Merchandising in one of the Boutiques in the Bintaro area of Jakarta. This research uses descriptive qualitative research methods. The data source is selected by purposive sampling with criteria to master or understand the Implementation of Visual Merchandising, the number of informants as many as 3 people consisting of Sales Team, Digital Marketing, and CEO. Data collection techniques were conducted in one of the Boutiques in Bintaro area of Jakarta and one of CV in Jakarta, using non-participatory observation techniques, interviews, documentation studies, and triangulation.  The results of the study, Implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta, include; 1) Display Elements, 2)Display Components, 3)Display Principles. The implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta applies the Scandinavia concept or theme. So that the display elements, display components, and display principles are inseparable from the Scandinavian concept or theme.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123671871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMANFAATAN WHATSAPP SEBAGAI MEDIA KOMUNIKASI DI MASA PANDEMI COVID 19","authors":"Mukhlish Muhammad Maududi Muhammad Maududi, N. Rahman","doi":"10.22236/utilitas.v6i2.6012","DOIUrl":"https://doi.org/10.22236/utilitas.v6i2.6012","url":null,"abstract":"Tujuan penelitian ini adalah untuk mendapatkan gambaran pemanfaatan WhatsApp sebagai media komunikasi di masa pandemic Covid-19 oleh komunitas Pita Oren Alumni FISIP UHAMKA.  Penelitian ini menggunakan pendekatan Deskriptif Kualitatif dengan pradigma fenomenologi dengan teori empati Robert A. Baron dan Donn Byrne memberikan pertolongan, pengumpulan data dilakukan dengan wawancara mendalam kepada 6 orang informan, yang merupakan  pengurus atau relawan Pita Oren.  Hasil penelitian menunjukan bahwa media Whatsapp menjadi pilihan karena dianggap paling mudah digunakan dan memilikii aplikasi yang lengkap dan digunakan oleh semua relawan Pita Oren.  Komunitas Pita Oren adalah komunitas alumni dan mahasiswa FISIP UHAMKA yang tergerak melakukan aksi sosial membantu masyarakat yang terdampak pandemic covid 19. Aksi sosial dilakukan di Jakarta, Bogor, Tangerang dan Bekasi (Jabotabek) dengan kegiatan memberikan bantuan sembako dan masker kepada masyarakat terdampak akibat pemberlakuan Pembatasan Sosial Berskala Besar (PSBB). Diketahui dalam melakukan kegiatan memberikan bantuan berupa pengumpulan dan pembagian sembako juga masker di masa pandemik covid 19 didasari karena menjalankan perintah agama, saling membantu dan sebagai bentuk empati kepada warga yang berada di sekitar tempat tinggal relawan Pita Oren. Kegiatan yang telah dilakukan komunitas Pita Orens sejalan dengan Visi UHAMKA menjadi Universitas utama yang unggul dalam menghasilkan lulusan yang cerdas dalam aspek spiritual dan sosial.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124511685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMILIHAN SEKOLAH PADA SMP RAKYAT SEI GLUGUR","authors":"Syainatun Purnawati, F. A. S. Sihaloho","doi":"10.22236/utilitas.v6i2.5603","DOIUrl":"https://doi.org/10.22236/utilitas.v6i2.5603","url":null,"abstract":"This study aimed to describe the effect of the marketing mixs on school selection decisions at Sei Glugur Rakyat Junior High School including product, price, and place elements. This study used a descriptive research design using a questionnaire instrument. The data research data of product, price, and place effect scores were processed using statistical analysis to prove the alternative hypothesis that there was a significant effect of product, price, and place on school selection decisions. The results showed that there was a significant effect of product, price, and place influence on school selection decisions.","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130545065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERSPEKTIF PEMBELAJARAN KEWIRAUSAHAAN DI PERGURUAN TINGGI DENGAN KONSEP PENDIDIKAN HUMANIS PAULO FREIRE","authors":"Novie Kurniasih Kamaruddin, Dewi Amaliah Nafiati","doi":"10.22236/utilitas.v6i2.5249","DOIUrl":"https://doi.org/10.22236/utilitas.v6i2.5249","url":null,"abstract":"This paper intended to review the humanistic education concept of Paulo Freire according to Entrepreneurship Courses at Indonesian Higher Education. The method used is the content analysis. The paper summarized that Education must be carried out dialogically, not stifling creativity and creativity, because in essence students are not passive beings where the dialogue process itself is a process of awareness as the core of the process of humanization or humanity. In line with the concept of humanization Paulo Freire, the concept of humanization also underpins the entrepreneurship learning process in universities. Entrepreneurship learning is not just learning oriented to business and economics alone, but on exploring values / values of independence, honesty, innovative creative, so that entrepreneurial learning becomes an important learning that is applied in all study programs in higher education. The focus of this article is on entrepreneurship learning in private teacher training colleges which in the main profile print professional teacher candidates and an additional profile that is reliable entrepreneurship printing. Learning entrepreneurship in private teacher training colleges is still said to have not taught the value of humanism. There are several obstacles, among them are still focusing on theoretical with more dominant proportions compared to practice, exploring creative ideas are still dominated by ideas from lecturers so students tend to be passive and less creative, creative idea development programs are not maximally channeled so that it only stops at the completion of the course assignment obligations, the interest and motivation of students to become entrepreneurs has not yet fully arisen by students' self-awareness. Even though the creative ideas that have emerged from students should be continued as a forerunner to the emergence of startup-based young entrepreneurs. Freedom to create ideas and creative thoughts should be extended to students so that students are more motivated and motivated to become job creators than job seekers. \u0000 ","PeriodicalId":174602,"journal":{"name":"Jurnal Utilitas","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125289164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}