Ekonomis: Journal of Economics and Business最新文献_第5页

Pengaruh Brand Ambassador Red Velvet pada Azarine Cosmetic terhadap Brand Image dan Minat Pembelian yang Memiliki Dampak pada Keputusan Pembelian Penggemar K-Pop (ReVeluv) di Indonesia Red Velvet 品牌大使对 Azarine 化妆品的品牌形象和购买意向的影响对印度尼西亚 K-Pop 歌迷（ReVeluv）购买决策的影响

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1356

R. Pahlevi, Dwirezki Agueni, Achmad Manshur, Ali Suyanto

{"title":"Pengaruh Brand Ambassador Red Velvet pada Azarine Cosmetic terhadap Brand Image dan Minat Pembelian yang Memiliki Dampak pada Keputusan Pembelian Penggemar K-Pop (ReVeluv) di Indonesia","authors":"R. Pahlevi, Dwirezki Agueni, Achmad Manshur, Ali Suyanto","doi":"10.33087/ekonomis.v8i1.1356","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1356","url":null,"abstract":"During the Covid-19 pandemic, businesses had to close, but this differs from the beauty and cosmetics industry. This was shown by the increasing number of companies in the industry from 2021 to 2022. With the increasing number of local beauty and cosmetics companies, brands need the right marketing strategy, namely, using a brand ambassador strategy. Azarine implemented this strategy with Red Velvet. The selection of Red Velvet by Azarine was carried out, taking advantage of the increasing Korean Wave in Indonesia. This study aims to determine the influence of Red Velvet's brand ambassador on Azarine Cosmetics on brand image and purchase intention, which impacts purchasing decisions of K-Pop fans (ReVeluv) in Indonesia. The research process was carried out using a quantitative method through questionnaires to 385 female respondents, Red Velvet fans aged 18-40 years, and domiciled in DKI Jakarta, West Java, Central Java, East Java, and Banten. The analysis process of this study is to use SPSS and also AMOS. This study produces the results of the hypothesis that Red Velvet has a positive and significant influence on Azarine's brand image, Red Velvet has a positive and significant effect on Azarine's purchase intention, Azarine’s brand image has an effect on the purchasing decisions of Red Velvet fans, and Azarine's buying interest has an influence on the purchasing decisions of Red Velvet fans. Not only that, the results of the study show that Red Velvet as Azarine's brand ambassador has a more optimal influence on purchasing decisions for K-Pop fans (ReVeluv) by increasing Azarine's brand image, compared to through purchase intention that appears on K-Pop fans ( ReVeluv).","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"12 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Tingkat Pendidikan, Kompetensi, Masa Kerja dan Disiplin Kerja Melalui Motivasi Kerja Terhadap Kinerja Pegawai pada PT. Wirakarya Sakti PT Wirakarya Sakti 公司的教育水平、能力、任期和工作纪律通过工作动机对员工绩效的影响

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1538

Idfi Diana Putri, Arna Suryani, Aliffian Akbar, R. Adisetiawan

{"title":"Pengaruh Tingkat Pendidikan, Kompetensi, Masa Kerja dan Disiplin Kerja Melalui Motivasi Kerja Terhadap Kinerja Pegawai pada PT. Wirakarya Sakti","authors":"Idfi Diana Putri, Arna Suryani, Aliffian Akbar, R. Adisetiawan","doi":"10.33087/ekonomis.v8i1.1538","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1538","url":null,"abstract":"This research aims to obtain an overview regarding the level of education, competence, length of service, work discipline, motivation and performance of employees at PT. Wirakarya Sakti and to determine the influence of education level, competency, length of service and work discipline on work motivation and employee performance; and to determine the effect of work motivation on employee performance. The approach used is a combination of descriptive and inferential methods. The population is 1,130 PT employees. Wirakarya Sakti with a sample of 92 respondents. To analyze the data, the Structural Equation Modeling – Partial Least Squares (SEM-PLS) technique was used. The results of this research conclude that the level of education, competency, length of service, work discipline, work motivation and employee performance at PT. Wirakarya Sakti is in quite high condition. Apart from that, the level of education, competency, length of service and work discipline have a positive and significant influence on work motivation and employee performance at PT. Wirakarya Sakti. Likewise, work motivation has a positive and significant influence on employee performance. ","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"63 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140394819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Faktor-Faktor yang Memengharuhi NPF Pembiayaan UMKM di Perbankan Syariah Periode 2019-2022 2019-2022 年期间影响伊斯兰银行业中小微企业融资净现值的因素分析

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1268

Abdul Hakim Muntashir, Cupian Cupian

{"title":"Analisis Faktor-Faktor yang Memengharuhi NPF Pembiayaan UMKM di Perbankan Syariah Periode 2019-2022","authors":"Abdul Hakim Muntashir, Cupian Cupian","doi":"10.33087/ekonomis.v8i1.1268","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1268","url":null,"abstract":"MSMEs are currently still the largest sector that supports the majority of Indonesian people, but MSMEs business development tends to be difficult considering that banking sector tends to be careful when providing financing to MSMEs because this sector has a high NPF ratio. Meanwhile, Bank Indonesia made regulations PBI Number 23/13/PBI/2021 that requiring banks to increase financing for MSMEs, this creates a dilemma for Islamic banking because this can make worsen the health of bank due to the higher NPF. This study examines the factors that could influence the NPF of MSMEs Islamic banking such as equivalent rate of working capital financing, equivalent rate of investment financing, ROA, the amount of financing, and Inflation. This research is a quantitative study using multiple linear regression to determine the direction and how much influence the independent variables have on the dependent variable. From this study it was found that the two types of equivalent rates have the opposite impact on NPF where Islamic banking can actually reduce the equivalent rates to help MSMEs development while reducing the NPF ratio because Islamic banking ROA is still in the very healthy category and ROA is directly proportional to NPF if it is increased. Then, if Islamic banking increases the amount of financing for MSMEs will reduce the NPF and the effect of inflation will not affect the increase in the NPF of MSMEs financing.","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"50 s252","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determine The Factors That Influence Profit Growth at Village Credit Institutions in Badung District 确定影响巴东县乡村信贷机构利润增长的因素

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1589

Putu Ayu Anggya Agustina, Elisabeth Ria Viana Praningtyas, Rini Subekti

{"title":"Determine The Factors That Influence Profit Growth at Village Credit Institutions in Badung District","authors":"Putu Ayu Anggya Agustina, Elisabeth Ria Viana Praningtyas, Rini Subekti","doi":"10.33087/ekonomis.v8i1.1589","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1589","url":null,"abstract":"Village Credit Institutions or VCIs, function similarly to banks. There are variations in performance measurement, though (health status). The VCIs employ the Bali Province Governor's operational regulations number. 44 of 2017, which accounts for this discrepancy. The VCIs of Bali Province's Badung Regency were one of the VCIs examined. Because Badung Regency VCIs have the highest assets when compared to other VCIs in Bali Province's districts and cities, the goal is to look at their profit growth. The likelihood that VCIs may fail owing to poor management and a lack of public transparency on their state of health does not disappear even with their substantial asset base. This study examines the effect of VCI health on profit growth empirically. The Capital, Asset, Management, Earnings, and Liquidity (CAMEL) examination on profit growth is part of this degree of soundness. Study observation period: 2016–2022. Using a quantitative research approach and secondary data from Empowerment Institutions of Village Credit Institutions (EIVCI) in the Badung Regency, the total population is 854 VCIs. A non-probability sampling strategy combined with a purposive sampling technique was used to determine the sample. This study's analysis method makes use of multiple linear regression. The study's findings indicate that operational expenses have a beneficial impact on profit growth when it comes to operating income, loan-to-deposit ratio, net profit margin, and return on assets. In the meantime, profit growth is negatively impacted by the caliber of producing assets. In the meanwhile, profit growth is unaffected by the capital adequacy ratio and current ratio. The research's practical application is to arm VCIs with knowledge so they can train VCI administrators to manage VCIs. In addition, the availability of profit growth analysis using CAMEL helps boost public trust in the use of VCIs.","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"50 s251","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Bibliometrik Pengembangan Ekonomi Pesantren di Indonesia 印度尼西亚长老会经济发展的文献计量分析

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1307

Erdah Litriani, Maya Panorama, D. Pertiwi

{"title":"Analisis Bibliometrik Pengembangan Ekonomi Pesantren di Indonesia","authors":"Erdah Litriani, Maya Panorama, D. Pertiwi","doi":"10.33087/ekonomis.v8i1.1307","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1307","url":null,"abstract":"The purpose of this research is to identify and analyze scientific literature with bibliometric analysis to find the main topics, authors, sources, articles that are most widely cited in Indonesia that discuss economic development in Islamic boarding schools in relation to economic independence and entrepreneurship and empowerment. Another objective is to understand the conceptual, intellectual, and social structures of the literature on various forms of pesantren economic development. This study uses journal articles indexed on Google Schoolar which are published using the publish and perish search engine version 8 in 2016 to 2023. To obtain a map of research results regarding the economic development of Islamic boarding schools, data from Publish or perish are exported into RIS file form and then analyzed using Vosviewer (VV) application. The research results show that the publication of research results from 2016 to 2022 has experienced a fluctuating increase. Through Vosviewer's visualization, the development map of Islamic boarding school economic development research is divided into 5 clusters. Cluster 1 consists of 12 items, cluster 2 has 9 items, cluster 3 has 8 items, cluster 4 has 7 items, and cluster 5 has 5 items. Opportunities for further research according to Vosviewer's analysis are the independence of the students, economic welfare, and government attention.","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"6 2‐3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Organizational Citizenship Behavior Pada Perawat Rawat Inap Gedung Utama RSUD Arifin Achmad Pekanbaru 组织文化和组织承诺对北干巴鲁阿里芬-阿奇玛德医院主楼住院护士组织公民行为的影响

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1424

Afifah Salwa Siregar, Kasmiruddin Kasmiruddin

引用次数: 0

Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking 影响移动银行用户信任度和客户满意度的因素分析

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1385

R. Rojuaniah, Suci Anugraheni, T. Y. R. Syah, Ikramina Larasati Hazrati Havidz, Bayu Mayang Sari

{"title":"Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking","authors":"R. Rojuaniah, Suci Anugraheni, T. Y. R. Syah, Ikramina Larasati Hazrati Havidz, Bayu Mayang Sari","doi":"10.33087/ekonomis.v8i1.1385","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1385","url":null,"abstract":"Technology has made banking more user-friendly. Mobile banking a type of internet banking uses mobile devices to conduct financial transactions. Mobile banking makes banking easier and faster. To meet consumer expectations and build trust, loyalty, and happiness, mobile banking must be of high quality. Digital banking customers prioritize privacy and security, therefore banks must address these concerns. To reduce these concerns and retain customers, banks must provide excellent service. The purpose of this study is to analyze the effect of the overall trust dimension in explaining the mediator role of the trust variable in shaping customer satisfaction. Before the research, validity and reliability tests were carried out on each statement using Structural Equation Modeling (SEM) PLS. In this study, 165 government bank customers in Indonesia were involved as respondents. Based on the results of research that has been conducted, there is a significant positive influence between service quality, information quality, system quality, Structural assurance, Task Characteristic, Perceived of usefulness, Perceived ease of use on customer trust. This influence shows that the better customer trust, the higher customer satisfaction. Improving system quality, information quality, in mobile banking services will help companies strengthen customer trust and increase perceptions of service usefulness, leading to more positive and effective interactions.","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"18 S27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Perencanaan Produksi Agregat pada CV. Pelangi Rex’s di Denpasar CV.Pelangi雷克斯公司的综合生产计划分析登巴萨 Pelangi Rex's 公司

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1337

Anak Agung Istri Riska Pramodya Utami, Kastawan Mandala

{"title":"Analisis Perencanaan Produksi Agregat pada CV. Pelangi Rex’s di Denpasar","authors":"Anak Agung Istri Riska Pramodya Utami, Kastawan Mandala","doi":"10.33087/ekonomis.v8i1.1337","DOIUrl":"https://doi.org/10.33087/ekonomis.v8i1.1337","url":null,"abstract":"The production function in every company has a very important role in developing a business, especially in the industrial sector. This study aims to determine the aggregate production planning strategy that has the lowest cost at CV. Rainbow Rex's. This type of research uses a quantitative descriptive approach. Data collection methods used are interviews and observation. Data analysis techniques are performed by forecasting demand using the Moving Average and Exponential Smoothing Methods, and the aggregate planning methods used are the Chase Strategy, Level Strategy, and Mixed Strategy. Based on the research results, the selected forecasting calculation for Croissant products is the Moving Average and Fresh Bread products in the selected forecasting calculation, namely the Exponential Smoothing method. The aggregate production planning strategy that has the lowest total cost for Croissants and Fresh Bread is the Chase Strategy. The implication of this research is to add references for academics who conduct research on aggregate production planning and can be used as material for company considerations in carrying out production planning.","PeriodicalId":174087,"journal":{"name":"Ekonomis: Journal of Economics and Business","volume":"92 3s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140395365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Tingkat Pendidikan dan Pengalaman Kerja Terhadap Prestasi Kerja dengan Motivasi Kerja sebagai Variabel Intervening (Studi Kasus Karyawan bagian Produksi PT Tarumartani 1918) 以工作动机为干预变量，教育水平和工作经验对工作成就的影响（PT Tarumartani 1918 公司生产员工案例研究）

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.880

Ziko Purbojati, Kusuma Chandra Kirana, Didik Subiyanto

引用次数: 0

Pengaruh Customer Experience, Ease Of Use Terhadap Intention to Reuse Application melalui Customer Satisfaction pada Pengguna Layanan Pengantar Makanan Go-Food di Yogyakarta (Penelitian Kasus pada Pengguna Go-Food di Daerah Istimewa Yogyakarta) 日惹食品外卖服务用户的客户体验、易用性对通过客户满意度重复使用应用程序的意向的影响（日惹特区食品外卖用户案例研究）

Ekonomis: Journal of Economics and Business Pub Date : 2024-03-12 DOI: 10.33087/ekonomis.v8i1.1482

Alex Fitrianta Sadewa, I. B. N. Udayana, Putri Dwi Cahyani

引用次数: 0